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"How to always treat Customers 101"

by Ken Beam "Always treat people the way that you would want to be treated...... because in the end, when they reflect back on the experience,.... I assure you, they will always remember their Smythe Volvo Experience." *Congratulations to the Raiola Family as they take delivery of their 2020 Volvo XC40 at Smythe Volvo in Summit during our Sweden`s Greetings Sales Event! *The end-of-the-Year is near & the Deals are outstanding! *Email me at kbeam@smythevolvo.com or call/text my cell at 908-310-0958 & I`ll be more than happy to assist you! I am your Volvo Guy. Thanks! Ken Beam #volvo #volvocars #smythevolvo #summitnj #easthanovernj #bridgewaternj #edisonnj #nj #newjersey #kenbeam #volvogroup #automotivesales #customerfocus #customersatisfaction #relationshipmarketing #highlyeffectivemarketing #contentmarketingstrategy #digitalmarketing #digitalinnovation

Always do the right thing by your Customers. That`s Integrity.

by Ken Beam When you think about it, the corner stone of keeping promises is integrity. We keep promises to people we care about not because it will be good publicity, or because it’s profitable. We keep promises because it’s the right thing to do. Being a good friend takes work, and so does being an honorable business. When you care about your customers enough to be attentive to their needs, keep your word, you can turn patrons into friends in a meaningful way that goes well beyond strategic marketing. It`s called relationship-selling. And that is truly the aspect that must be reflected towards every customer. I make it a point that my customers always have a truly exceptional experience.........the Smythe Volvo Experience. Merry Christmas everyone! Ken- #volvo #volvocars #smythevolvo #summitnj #easthanovernj #bridgewaternj #edisonnj #nj #newjersey #kenbeam #volvogroup #automotivesales #customerfocus #customersatisfaction #relationshipmarketing #highlyeffectivemarketing #contentmarketingstrategy #digitalmarketing #digitalinnovation

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by Chris Stinson

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by Chris Stinson

za_week6

by Willow Adams some of the insights from my client's website

dealerELITE Featured Blogs

Is this an Effective Way to Inform Recall Customers?

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored.

 

Perhaps there is a new way to communicate with these…

FREE WEBINAR: 10 Easy Ways to Use Video to Promote Your Dealership!

10 Easy Ways to Use Video to Promote Your Dealership

Thursday, January 16, 2020
9:00am PST / 12:00pm EST

 

REGISTER HERE: https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership

 

72% of consumers prefer learning about a…

ADM Professional Community Videos

What Dealers Can Do to Protect themselves from Ransomware


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Erik Nachbahr shares steps dealers can take steps to protect their dealerships from ransomware.

'Pivot Point' by Mike 'The Car Guy' Correra talking about Dealer Profit in Aftermarket Accessories


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Mike "The Car Guy" Correra from DealerBuilt on the Advanced Auto Retail Marketing Webcast by AutoConversion in November 2019 talking about what he see auto m...

The True Measurement of CSI


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Scot Eisenfelder explains how dealers can determine if their customers are truly satisfied, rather than just relying on CSI scores.

Mike theCarGuy and the DealerBuilt Minute at Driving Sales 2019


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My friend Sean Ugrin has a saying that I have repeated many times, "If you want to sell it, Spiff It" and during my thirty years in the retail automotive ind...

How to Work With Millennials


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Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.
 

Do You Have a High Quality Product or Service for Car Dealers?

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Latest Activity

Kevin Gomez posted a blog post

The Benefits of Plasti Dip

Are you wishing for a new car but simply can’t afford it?  Do you wish for an easy way to change your car’s color and revive its exterior?  Repainting your car can be expensive and difficult.  Consider the benefits of plasti dip today, a low-cost alternative to a total repaint, allowing to you customize and bring new life to your old vehicle!Why Consider Plasti Dip?While…See More
Apr 5, 2019
Kevin Gomez is now a member of Automotive Media Partners, LLC
Apr 5, 2019
Joyjoy updated their profile
Mar 4, 2019
Joyjoy is now a member of Automotive Media Partners, LLC
Mar 4, 2019

Featured Blog Articles from the ADM Professional Community

Car Dealers Beware of California Consumer Protection Act (CCPA)

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …

Be Smart And Lease A Jeep In 2020

There are pros and cons to leasing a Jeep, and it can depend on your budget and your individual needs, credit score and personal ambitions of owning a vehicle.
If you're looking for a lower payment and a newer, nicer Jeep for your journeys, leasing is the best option for you. We would love…

Personalization at Scale in 1st Party Databases

Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.

During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.

·…

You Do Not Have To Re-Make "Gone With The Wind" when it comes to Video

"You don`t have to re-make "Gone With The Wind" when it comes to responding to a customer`s internet inquiry via Video.

You do need to be sincere & genuine. It`s the humanistic touch that truly resonates with clients time and time again."…

How to Increase Customer Repurchase Rates

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.
This trend is good news for dealers due to the lower cost of retaining vs. acquiring…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that lead to... For example, when I would see a Corvette lead come into BuzzTrack at Courtesy…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

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ADM Professional Community Forum Discussions

Why car dealerships are good for society?

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.

That being said, I would…

How about a Thank You Video via Texting? Very effective.

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-

*by the way....they came back & bought the truck after I sent…

Electric Vehicle is the Future

What is Electric Vehicle?

An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as…

Email marketing

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read…

5 Ideas for car dealers FB page

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.

Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:

1. Industry news, controversial topics,…

dealerELITE Latest Activity

Tom Clark posted a blog post

Tom Clark posted a blog post

Tips and tricks for used car selection

Many of us chose to buy used cars. It can make a lot of sense. As you know, new cars can lose up to 30% of their value in the first 2 years. If you also end up needing to sell this new car sooner, you will be wasting all that money. The only problem is that buying used cars can be my field of mistakes. You need to know your luggage. You also need to understand sharp teeth and difficulties. The truth is that we are not all mechanics and we do not all look to know the good used car. Today I will share some steps and tricks that will improve your chances of making the right choice. There's a lot to know about used cars, but with the following ideas, you'll be well on your way. If you need help and assistance so then visit at holden colorado hard cover and get accurate help.Why Buy Good Used Cars?Take advantage of depreciation. Someone else paid for you. You have reduced the risk of financing yourself in this car. If for some reason you need to resell the car soon, then it is planned, you will be in a much better position. Make your choice! When you buy used, there are many different things that can affect the price. You have more options in terms of model, brand, age, mileage. You have the option of buying a car you couldn't normally afford if it was brand new.Used car sales advantages:You can sometimes find great deals on private sales listings. With some patience and time, you can find great deals online. Many online sellers are doing this because they are under the gun and need fast cash. Often, private owners are not so aggressive when it comes to talking about numbers and process. Private owners will allow you to take things at your own pace. Most car sellers will try to pick you up as soon as possible.Loss of privately used carMost people sell cars privately so they can get the most value out of it. If they didn't care to make the most of it, they would sell it to a dealer. Most people will shop privately because they think they can get a better deal if they go to the dealer. In most cases, private car shoppers and private car salesmen, car dealers and car shoppers are further separated in price.Loss of dealerUsed car sales often cost extra at most dealers. They will also want you to buy additional warranties and products. Many of these products may not fit your life or needs. Be careful who you sign up for. Don't be afraid to ask quickly what the extra fees are and what they are for. Once you hear and understand what extra things are, make a reasonable choice whether you need them or not.How to choose the right car?Car Proof or Car Fax! Don't buy used CA, private or dealer unless you read car proof / car fax. Car proof is a historical report that will tell you if the car has been repaired due to a collision.See More

Terrel Watkins posted a blog post

Terrel Watkins posted a blog post

Benefits Of Leasing A Volkswagen In 2020

If you are thinking of buying a new Volkswagen, you are certainly not alone. There are many new VW models that people have been considering, such as the VW Golf hatchback, the VW Passat sedan and the all-new VW Atlas SUV. However, before deciding to take out a loan, it is a good idea to consider the advantages of financing and leasing. Here we will take a closer look at some of the reasons why the people might consider leasing their next Volkswagen.This is a problem that concerns many car buyers. That's why we want to help you make the right financing decision when getting your next new Volkswagen. And while buying may be a good option for many, it's not always the best for everyone. Leasing is becoming more and more popular with car buyers who are looking for more flexibility. Let us go ahead and discover some of the many benefits of leasing.Why You Should Lease A Volkswagen Instead Of BuyingThere are many good reasons to buy a vehicle, and there are many great lease deals available from Volkswagen. However, it often happens that it makes more sense for drivers to lease a vehicle. Here are some examples:Good Deals: When you decide to lease a vehicle instead of financing it, you will usually have a low down payment (and sometimes no down payment) as well as lower monthly payments. You can either pocket this extra money or upgrade to a more upscale model with more premium features and performance. Large deposits can be daunting for many people. And because many experts suggest depositing as much money as possible to reduce monthly payments, many drivers are forced to dip into their savings. This is not the case with a lease, as it often requires only a minimal deposit or nothing at all.The Latest Features: In general, leasing durations are much shorter than they are if you finance a vehicle. If you like the idea of ​​taking advantage of the latest infotainment and performance features, as well as indoor and outdoor updates, you can take advantage of it more often if you lease, as the average lease term is around three years.No worries at the end of the term: If you finance your vehicle, it will be your responsibility to know what to do with the vehicle once your loan is paid. When you lease, all you have to do is return your vehicle to your VW dealer and take out a brilliant new lease. You will usually even be able to purchase your lease at the end of the lease term if you enjoyed driving it.Reduced maintenance costs: Fully financed vehicles can give you the headache of having to shell out a lot of money to fix them. With a lease, your maintenance and repair costs will generally be very low, plus most Volkswagen leases will be new vehicles, which would come with a manufacturer’s warranty.See More

Latest Activity at the ADM Professional Community

Ralph Paglia's blog post was featured

Ralph Paglia's blog post was featured

Car Dealers Beware of California Consumer Protection Act (CCPA)

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. How CCPA affects an auto dealer: A majority of the time, leads being submitted to original equipment manufacturers (OEMs) are sent to auto dealers and entered into their customer relationship management (CRM) systems. Due to the high number of touchpoints with that one set of data, aspects of CCPA regulation - like data deletion requests - might get confusing. In this example, who is required to delete the data? The OEM, dealer, or both? Data-as-a-service Jornaya is preparing its current and future customers from confusion and concerns like the above with the introduction of their 1st Party Privacy Guardian (Privacy Guardian) - an update to their popular TCPA Guardian solution - which will provide additional data compliance for hundreds of marketers just as the California Consumer Protection Act (CCPA) comes into effect.As state and federal privacy regulations continue to expand, Privacy Guardian will automatically incorporate additional guardrails to ensure regulatory compliance, eliminating the need for marketers to adopt more technologies or add-ons. If you're interested in hearing more, I can connect you with Jornaya's VP of Automotive, Brian Epro. If you'd prefer, I'd also be open to the possibility of a contributed article. Point of Contact:LAILUMAH FAISAL GARFIELD GROUP325 Chestnut Street, Suite 405Philadelphia, PA 19106garfieldgroup.comSee More

Ralph Paglia posted a blog post

Ralph Paglia posted a blog post

Car Dealers Beware of California Consumer Protection Act (CCPA)

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. How CCPA affects an auto dealer: A majority of the time, leads being submitted to original equipment manufacturers (OEMs) are sent to auto dealers and entered into their customer relationship management (CRM) systems. Due to the high number of touchpoints with that one set of data, aspects of CCPA regulation - like data deletion requests - might get confusing. In this example, who is required to delete the data? The OEM, dealer, or both? Data-as-a-service Jornaya is preparing its current and future customers from confusion and concerns like the above with the introduction of their 1st Party Privacy Guardian (Privacy Guardian) - an update to their popular TCPA Guardian solution - which will provide additional data compliance for hundreds of marketers just as the California Consumer Protection Act (CCPA) comes into effect.As state and federal privacy regulations continue to expand, Privacy Guardian will automatically incorporate additional guardrails to ensure regulatory compliance, eliminating the need for marketers to adopt more technologies or add-ons. If you're interested in hearing more, I can connect you with Jornaya's VP of Automotive, Brian Epro. If you'd prefer, I'd also be open to the possibility of a contributed article. Point of Contact:LAILUMAH FAISAL GARFIELD GROUP325 Chestnut Street, Suite 405Philadelphia, PA 19106garfieldgroup.comSee More

Erik Nachbahr, CISSP's video was featured

Erik Nachbahr, CISSP's video was featured

What Dealers Can Do to Protect themselves from Ransomware

Erik Nachbahr shares steps dealers can take steps to protect their dealerships from ransomware.

Michael Dearing's blog post was featured

Michael Dearing's blog post was featured

Be Smart And Lease A Jeep In 2020

There are pros and cons to leasing a Jeep, and it can depend on your budget and your individual needs, credit score and personal ambitions of owning a vehicle. If you're looking for a lower payment and a newer, nicer Jeep for your journeys, leasing is the best option for you. We would love you to know the benefits of leasing a jeep so that you can decide what suits your needs and your budget when considering a lease as an option. Here are the following highlights of what you get from each method;The Benefits Of Leasing A JeepBy leasing a Jeep, you can save money on your monthly expenses and benefit from the latest technologies in terms of safety, connectivity and driving assistance. Leasing can help you get a newer, nicer Jeep than when you buy one. Here is a summary of some of the benefits you could enjoy when leasing a Jeep:You can have a smaller down payment: Leasing a Jeep generally requires a lower down payment than purchasing one. Some leases do not require anything when you sign for it. Making a smaller down payment saves you money in case you wreck the Jeep right after you get it back since you lose all that money.Your monthly payments will be lower: The monthly payments are usually lower on a lease contract because you pay for the depreciation of the Jeep over the term. It is unwise to base your decision solely on monthly rental payments, but it is important to find one that fits your budget. An additional bonus saves a huge amount of money on your sales tax, depending on where you live. With a lease, you may only have to pay depending on the amount you have deposited on the Jeep and your monthly payments.You can get the latest technology: Lower monthly payments allow you to choose a newer and nicer Jeeps than if you were buying. Newer Jeeps come with advanced safety and driver assistance technology as well as wireless connectivity for your devices. Your Jeep may include the benefits of automatic emergency braking, lane-keeping assistance and even better fuel economy than older models.Get a better deal on your maintenance and warranty coverage: As long as you do not accumulate miles, they can be fully covered for by the duration of your lease by the manufacturer's warranty. Expensive repairs are taken care of by your dealer's after-sales service in the event of a problem.Your rented car is easy to exchange: At the end of your lease, you can return your Jeep to your dealer, pay the final fees, and leave or switch to a newly leased Jeep. You don't have to worry about selling or trading the old one or negotiating its exchange value.Leasing a Jeep is easily one of the best choices you can make in 2020. Start the year smartly, and enjoy your vehicle in style.See More
 
 
 

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What Dealers Can Do to Protect themselves from Ransomware


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Erik Nachbahr shares steps dealers can take steps to protect their dealerships from ransomware.

'Pivot Point' by Mike 'The Car Guy' Correra talking about Dealer Profit in Aftermarket Accessories


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Mike "The Car Guy" Correra from DealerBuilt on the Advanced Auto Retail Marketing Webcast by AutoConversion in November 2019 talking about what he see auto m...

The True Measurement of CSI


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Scot Eisenfelder explains how dealers can determine if their customers are truly satisfied, rather than just relying on CSI scores.

Why Branding is Important


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Mike Corerra shares why branding is important to keep a dealership top of mind for its customers.

The Importance of Understanding the Tools You Have


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MIke Trasatti shares why dealers and their staff should go beyond simple training and aim for understanding the tools available to them.

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