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More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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Lingo Bus online children mandarin chinese learning language courses

by SummerZhang Lingo Bus online children mandarin chinese learning language courses are designed to meet the 5 Cs, our curriculum framework is structured and designed in accordance with ACTFL and YCT.

Do you love the color of this car?

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ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2

dealerELITE Featured Blogs

Drive Drama-Babies from Your Dealership

There is little that is less productive for a team member to engage in than drama, and to subsequently become a “drama-baby” in the process. In fact, there is little that equals drama’s ability to distract from priorities, waste time, drain energy, and make Alps out of anthills.

“Drama” is the result of immature acts, committed by small-minded and selfish people who are either indifferent or oblivious to the negative value they inflict on both culture and teammates. While any of…

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions.

However, when the initial interaction is via email or social media, your response is no less important. Digital communications have the advantage of being read when your customer has the…

Why to conduct design aptitude test for recruitment?

For any business to grow be it a small scale or a large scale, there needs a team. Talking about the team it should consists of members that are quite experienced qualified and hold good knowledge in the field for which they…

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and more, dealerships spend tens of…

ADM Professional Community Videos

The 80/20 Rule


Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it's important for marketing & revenue.

Profit By Action Quick Tip: Business Planning 1 - Process

Thumbnail Quick Tip on the Business Planning Process.

Profit By Action Quick Tip: The True Importance of Tires?


Andy Church shares the importance of the proper inspection of tires in front of the customer during the walkaround to dealership revenue in this Quick…

Stop Chasing Your Customers to Your Competition


Chip King explains why making your inbound phone processes can cost you sales if you don’t change your phone process.

Connecting with Prospects


Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media channels will benefit your…

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Featured Blog Articles from the ADM Professional Community

Buy a Used Car without Having to Worry About Maintenance Issues

Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight.…

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?
Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…

If I Out Call You, I’ll Out Connect You

At its core, sales is a numbers game. It always has been and always will be. If

you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…


Dealers Must Make Decisions to Protect
Participation Program Tax Losses


Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced…

Lease Credit Approval Rates Drop Slightly To 69.8% in September

Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months


CINCINNATI, OHIO (October 16, 2018) –, the nation’s largest car lease marketplace,…

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Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…


Posted by Ralph Paglia on February 18, 2010 at 5:10pm


Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

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List vehicles to multiple websites with one click

Automatically list and delist your inventory to other online marketplaces including OVE, Adesa, Smart Auction, ebay, 7 Day Auto, etc. 

Still spending time manually posting and removing your vehicles? Still spending money paying separate fees on every website?

You can have your inventory posted to multiple marketplaces with one click using…

Grammarly Content Writing Tool for ADM Members

Michael from Grammarly writes:
"I came across your article on and I was excited to see that you mentioned Grammarly as a helpful writing tool.…

Is Disciplined Asset Management Part of Your Culture?

Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 25 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I referred to in one of my earlier…

Go Online, reinvest the money and move on

Online auction channels work much better than physical auctions when you need to wholesale aged and “as-is” units. Also it allows you to offer vehicles for sale without the expense and time required to transport the vehicles to physical lanes. 

To run an auction successfully, and get more eyeballs on your online lot, you need a reliable auto auction software.…

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jon nigbor posted a blog post

jon nigbor posted a blog post

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.1. Ads on Social MediaAs we covered in a recent article on Facebook advertising, social ads can be an powerful way to utilize your videos. Now, if you are a B2B company you may be thinking “should we really be on Facebook? It seems like a poor use of time and money.” For B2B companies, Facebook doesn’t seem like a place to find customers, and while you’re not alone in this type of thinking, it turns out this is a huge misconception:The median amount of time spent on Facebook by business decision makers each day is 74% higher than other people on the platform.Business decision makers also engage with a wider variety of Facebook content. 40% of the users surveyed said that they use it to message their co-workers. This means that B2B marketers have an opportunity to reach decision makers throughout the day.Marketers have found that Facebook has become the preferred social channel for B2B decision makers: 1 in 4 respondents in the study cited Facebook as their preferred social media platform when seeking information on a purchasing decision, ranking it ahead of LinkedIn and Twitter.Regardless of whether your target customers are businesses or end-consumers, people use Facebook for a multitude of reasons. They list “researching new products to buy” as one of the top ten reasons they use Facebook, so it’s not something to ignore. With targeted advertising online, you can maximize your marketing effectiveness by putting your content in front of the people most likely to respond to it.Whether you choose to promote your business with video testimonials, showcase your unique value through explainers and how-tos, or put a spotlight on your best employees with digital business cards, videos are a great way to capture attention in your online ads, and do so much more effectively than mere photos or text.2. Emails (for both marketing and sales)One reason videos make such effective marketing tools, aside from their increased conversion rates (achieving 6x more conversions, according to Vidyard), is their flexibility. Sure, we all know the “videos as ads” concept, but have you ever used videos in your emails? This strategy works wonders in both large scale email marketing campaigns and for smaller-scale targeted sales emails, and has been shown to increase clickthrough rates by 200-300%, according to Hubspot.For marketing campaigns this might mean some introductory videos about your business, or samples of upcoming products and deals. For sales emails, you can use a more careful selection of videos tailored to the customer as well, depending on where you are in the sales process.3. How-To Videos on Your WebsiteIf you want to make it easier for a potential customer to understand and visualize using your product, a how-to or how-it-works video is the right move, with as many as 1 in 3 consumers purchasing a product directly as a result of a how-to video in some markets. You can attach these to your product listings on your website, or anywhere else you sell the product. You can also put them in your emails and social ads, as mentioned above.How-it-works videos like this are especially helpful if you have a product or service that isn’t immediately intuitive for everyone.4. Event PromotionThe web is a great place for video, but don’t limit yourself to online promotion with your videos. Whether at trade shows or on the premises of your business, videos help capture attention and promote your product. Make your booth stand out and catch the eye of passerby without cheesy gimmicks or “salesy” approaches.Videos at trade shows can also do the job of introducing your product in a clear and concise manner, so you don’t need to give the same explanation all day, allowing interested customers to make better use of their time (and yours) by asking you key follow-up questions instead of the same introductory questions each time. And don’t limit yourself to a certain type of video: these could be how-to videos, testimonials, or any number of styles to meet your goals and convey your value as a business.Videos make great displays at trade shows5. Landing PagesLast but definitely not least, we have one of the most underrated used of video: landing pages. A video on your landing page can increase conversions by 86%, and increase SEO as visitors spend more time on your page, which will in turn drive more organic, qualified traffic to your website. A video on your landing page can make your site appear more professional, and gives customers a quick idea of what you’re all about. Additionally, using a testimonial video by clients or customers on your landing page gives your business quick social proof, demonstrating that your customers can count on you.ConclusionYou want to stand out. You want stellar SEO. You want conversions. In summary, you want customers. But without video in your marketing mix, you’re shooting yourself in the proverbial foot. So take your videos and put them in your social media ads, emails, about sections, trade show booths, and landings pages. Don’t have videos yet? You’re in luck: follow this link for professional videos at competitive rates.– Drew Estes, October 2018 –Other popular posts by Media272 content strategist Drew Estes:Expert Tips to Improve SEO with VideoHow to Use Targeted Advertising for your Video on Facebook5 Video Marketing Tips to Attract More Customers Than EverHow To Keep Customers Away from Your BusinessSee More

Deepika Singh posted a blog post

Deepika Singh posted a blog post

A few things you need to know about Cars in Autumn

Autumn or fall is the favourite season of many. Flaming ochre leaves, fall colours, a nip in the air, hours of yard work, and outcome -- trendy clothes and leather boots. This is also the best season for car lovers; it is the best season for auto maintenance. It is the time to clear out the dirt, dust, and grime left by the long summer months and prepare for the cold winter months. Falling leaves in autumn may also cause much damage to the car windshield and it is necessary to protect the car against such damage.Most car owners do not understand how much damage falling leaves can cause to their beloved vehicle. Dry leaves are usually found on the roof or hood of a car parked outdoors and these can be easily swept or blown away without much damage. Autumn months, however, bring light drizzles and fog. This causes the dry leaves to stick to the car. If left on the car for a long time, these leaves release chemicals that damage the car. The decomposing leaves tend to stick to the car body and windshield leaving marks that may be difficult to remove. The sap in the leaves stubborn marks that may stain the windshield and hamper visibility. Furthermore, it may also damage the wipers preventing from performing properly. This in turn may damage the windshield more by leaving scratches. This discoloration leaves ugly patches on the car paint. The leaves may also clog up the exhaust pipes and AC vent causing more issues. Rotting leaves under the hood may damage the battery making a battery replacement service necessary.Care TipsIt is important to put your vehicle through a complete cleaning once the hot dusty days of summer end. The air filters that may be clogged need to be cleaned. This is the time for a good vacuum cleaning and engine servicing. A good way to look for professions is to search for car interior cleaning near me online and to check with friends for references. Similarly, this is the time to change the car wipers to prepare for the upcoming winter days. It is also time to search for a sheltered garage where the frost and hail will not damage the car.If leaves start to decompose on your car remove them with a gentle car shampoo before washing the vehicle. Undertake any car glass repairs and replacement if necessary. Regular car washes and maintenance work will ensure that the car and windshield stay in great shape. This is also the right time to check your tires and replace them if need be. This will keep the vehicle safe during the winter months.See More

Anica Oaks posted a blog post

Anica Oaks posted a blog post

Easy Car Maintenance Tips for the Car Owning Novice

When you become a car owner, you want to care for it so that it will run smoothly, last long and not pose a hazard to you or others. Some maintenance and repairs will necessitate the expertise of a qualified mechanic. You don’t need experience or expert knowledge for many relatively simple and inexpensive steps to care for your car. A few of these are below. Tire CareDeflated, worn or otherwise compromised tires decrease gas mileage and can put you and others at risk of an automobile accident. With a tire gauge, preferably digital, check the tire pressures once or twice per month. The best or most accurate readings come after your car is cold, or has been stationary for hours. Find the recommended tire pressure on the driver’s door jamb or in the owner’s manual. Visually examine the tires. Look for thinning or worn tread and nails or screws that have penetrated into the tire. Feel the inside of the tires for toe wear, in which you may feel what appears to be sharp points or teeth. Such wearing may signal that your tires need to be realigned. Check and Change OilFor a well-lubricated and longer-lasting engine, check the oil level. Locate the dipstick (next to the oil cap) and pull it out to wipe excess oil. Insert and then remove the stick again. The oil should fall between “low” and “high” or “Min” and “Max” notches. If you need to add oil, use the weight of the oil indicated on either the oil cap or your manual. The oil weight is expressed in a format of “XW-XX,” such as “20W-50.” Take note of the color when you check the oil. If you see a light color rather than black or brown to the oil, you might have a leak of coolant into your engine. Leaking fluids or cracks in hoses will likely need attention by a mechanic. Have your oil changed approximately 3,000 to 5,000 miles. During the service, the mechanic will check brake fluids, coolants, batteries, belts and hoses. The oil change is very important especially as cars accumulate use and age on them. The service technician should indicate the next scheduled oil change by date or mileage. Inspect the LightsLights on a car help you see and alert other drivers of your lane changes, turns and slowing or stopping. Before someone calls you or an officer stops you, inspect the lights periodically. For tail lights, have someone see if your lights come on when you press brakes or activate the turn signal. If a low-beam light does not work, replace it rather than relying solely on the high beam lights. High beams can blind drivers approaching or driving in front of you and may magnify the lack of visibility due to fog or snow. Replace your Windshield WipersYou will notice worn windshields wiper blades from the streaks or film that remain after using the wipers. Inspect the blades for splits and other signs of wear. Expect to replace the wipers every six months to a year. To replace, determine the size for each blade by measuring or reading the owner’s manual. Many auto parts stores have stations at which you can determine the size and model number of the wiper based on the type of vehicle you have. With the wiper pulled away from the windshield, press the tab to release the old wiper blade. Pull the new one in place until you hear a click. So that you can care for your new wheels, heed the maintenance schedules. Safeguard your owner’s manual, as it will tell you the type of engine you need, how to replace parts and the recommended oil, fluids and parts you need. So if you find yourself searching for used cars or pre-owned fords for sale in your spare time, knowing and following these tips can help prepare you for the joys of owning a car.See More

John Sternal posted a blog post

John Sternal posted a blog post

Jumpstart Automotive Media Post-Florence Shopping Analysis Shows Interest In Small Vans, Hatchbacks, Wagons & Midsize Pickups

Residents Along East Coast Interested in ‘Affordable Functionality’Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced new post-Florence shopping analysis that shows what types of vehicles are being considered and researched along the Southeastern coastal region of the U.S. following the storm.Jumpstart experts analyzed the Florence-affected areas and compared regional shopping growth to national growth to see where certain body styles or segments showed differences. According to Black Book, the storm may ultimately result in as many as 20,000 cars and trucks damaged or destroyed during the storm and ensuing flooding. This number may escalate higher after factoring in additional damage from Hurricane Michael, which affected the Florida Panhandle and additional areas throughout Georgia and South Carolina.As was the case in Texas and Florida the previous year, local residents that were affected immediately began to shop for replacement vehicles in the weeks after the storm. In the three weeks since Hurricane Florence came ashore on the East coast, Jumpstart has seen traffic grow the fastest in the Metropolotian Statistical Areas (MSAs) of Wilmington, N.C. (+219%); Greenville, N.C. (+127%); Florence, S.C. (+117%); Charleston, S.C. (+66%); and Raleigh (+19%).What We’re Learning About Post-Florence Auto ShoppingOne major shift since recovery efforts began is the growth in shopping for used vehicles. In each market that was affected by the hurricane, growth in used car shopping surpassed the national average by up to four times. Among used vehicles, these are the segments that are picking up speed:Vans and Hatchbacks/Wagons are two of the body styles that have picked up in interest along the East coast. Vans in particular saw up to 285% growth three weeks after Florence hit.Although truck interest is up as well, the type of truck varies across the affected markets:Three quarter- and 1-ton pickups are showing growth in the two most hard-hit regions of North Carolina (Wilmington, Greenville) that is over 30% greater than national growth.Midsize pickup growth was the highest in the hard-hit regions of South Carolina (Charleston, Florence) as well as Greenville, North Carolina.Full-size pickup growth only outpaced national growth in two of the affected markets, Charleston, S.C. and Greenville, N.C. Despite the popularity of SUVs and CUVs across the country, their growth didn’t stand out as significantly in the recovery areas. One thing that is clear from the data, affordability and utility are key among residents that are replacing family vehicles or seeking larger vehicles to help with recovery efforts.Jumpstart also identified differences to those from Hurricane Harvey last year, most notably that Houston shoppers were significantly higher in truck replacements than what they’re seeing currently on the East coast. This falls in line with both regional shopper preferences (the South East tends to skew higher in Cars than Texas or the Gulf coast) and socioeconomic factors of the affected regions.“The analysis of post-hurricane shopper interest data can certainly help dealers and OEMs as they focus on re-stocking inventory or meeting demand for local residents looking to replace their damaged or destroyed vehicles,” said Brian Miller, senior web analyst for Jumpstart. “We’re definitely noticing where a majority of residents are shopping for smaller- and midsize cars, vans and pickups, which indicates to us that many people are looking for affordable functionality that offer versatility in their replacement vehicles.”About JumpstartJumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides,, Autobytel,, Daily News Autos,, CarSoup, CarBuzz, CarStory, and iSeeCars., @JumpstartAutoSee More

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Profit By Action Quick Tip: Business Planning 4 - Agreement & Action Plan

Thumbnail Quick Tip on the importance of getting the buy-in and agreement of all Dealership Management as part of the Planning Process. Once…

Are Your Most Profitable Customers Created or Made?


CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership's most profitable customers are created or made in this video…

3 Keys to Developing Employees on the Phone (Part 3)


CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 3 of this 3 part video blog…

Profit By Action Quick Tip: Business Planning 3 - Team Meeting

Thumbnail Quick Tip on the importance and the role of the team meeting as part of the overall Automotive Business Planning…

Witt's Wise Words: Is Your Forecasting Realistic?


ELEAD1ONE Partner Bill Wittenmyer shares why forecasting sales in dealerships needs to be more based on history than on a sales meeting.

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