Automotive Media Partners, LLC

Serving Auto Industry Leaders, Car Dealers and High Quality Suppliers

Automotive Media Partners

You have arrived at the home of Automotive Media Partners, LLC, the management team that owns and operates:
Automotive Digital Marketing Professional Community

dealerELITE Network

AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


ShareThis

Photos on the ADM Professional Community

slotsdoc_africa

by Willow Adams some of the insights from my client's website

za_week6

by Willow Adams some of the insights from my client's website

private plate 50 PJS

by Martyn Davies

private plates video pic

by Martyn Davies

private transfer video last

by Martyn Davies

dealerELITE Featured Blogs

Make Your Own Momentum!

Momentum is a powerful force that can work for you or against you. When you have it, things can be easier; but, when you don't have it, everything's harder than it should be. Sometimes something good or bad will happen beyond your control that will affect your momentum, but for the most part YOU dictate your momentum by the decisions, actions, and changes you take on a daily basis. This episode from Dave shares simple yet effective ways you can make your own momentum and get things going in…

Our Spirituality in Crisis How This Area of The Theory of 5 Can Pull Us Through Dark Times

Our Spirituality in Crisis 

How This Area of The Theory of 5 Can Pull Us Through Tough  Times

 

No matter how we plan and prepare, there are times in life when circumstances beyond our control can bring us to our knees. Deaths, family…

Develop a Handful of Healthy Obsessions

Are the things that you're continually thinking about - the things that regularly preoccupy or intrude on your mind (your obsessions) - taking you to where you want to go in business and in life? Or are they making it harder for you to get there? Not all obsessions are healthy, but this episode shares a handful of beneficial ones that you can rely on to help you become a game changer in all you do. https://bit.ly/2xcnFnV…

Carlos’ 2nd & 3rd Week

Last week in our video series, Ali Reda’s Road to Sales Success, we began to tell you about our new friend Carlos. Are you excited to hear more!?! 

Weeks 2 & 3 of Carlos’ new career were spent in an apple tree. You see, we all have an apple tree full of important people who already know us, like us, and believe in us. Carlos spent the next two weeks…

How to Play a Poor Hand Well w/ Thomas Bryant

We can all get dealt a poor hand from time to time, but how you respond and choose to play it will either elevate you or devastate you. In this episode, Dave is joined by NBA center Thomas Bryant of the Washington Wizards, who describes his journey from being selected and released by the Los Angeles Lakers within a year, to moving on and setting records with the Washington Wizards! Applicable lessons for taking the things that appear to happen "to" you and using them to happen "for" you!…

ADM Professional Community Videos

Witt's Wise Words: Rethinking Your Vehicle Subscription Service


Thumbnail

VP of Sales CDK Global Bill Wittenmyer shares a tip on how dealers should be evaluating a vehicle subscription model at their dealership.

Three Keys to Changes in Google's Algorithm


Thumbnail

Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google's algorithm changes in this video blog.

Profit By Action Quick Tip: Effective Labor Rate


Thumbnail

Profit By Action Quick Tip on Effective Labor Rates (ELR) with Andy Church.

How Subscription Models Can Affect Dealership Valuation


Thumbnail

Can the trend in dealership subscription services affect dealership valuation? Scot Eisenfelder shares his opinion in this video blog.

100% Digital Doesn't Mean 100% Coverage


Thumbnail

In this video blog, CEO & Founder of Local Search Group Jim Flint shares why dealers shouldn't confuse their digital efforts with its effectiveness.
 

Do You Have a High Quality Product or Service for Car Dealers?

Photos

  • Add Photos
  • View All

Latest Activity

Kevin Gomez posted a blog post

The Benefits of Plasti Dip

Are you wishing for a new car but simply can’t afford it?  Do you wish for an easy way to change your car’s color and revive its exterior?  Repainting your car can be expensive and difficult.  Consider the benefits of plasti dip today, a low-cost alternative to a total repaint, allowing to you customize and bring new life to your old vehicle!Why Consider Plasti Dip?While…See More
Apr 5
Kevin Gomez is now a member of Automotive Media Partners, LLC
Apr 5
Joyjoy updated their profile
Mar 4
Joyjoy is now a member of Automotive Media Partners, LLC
Mar 4

Featured Blog Articles from the ADM Professional Community

Automotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?

Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce

This is my second blog in a series about what to look for when choosing a Dealer Management System.

In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of…

A Tidal Wave of Change May Be on Its Way to Dealerships

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

 

According to Social Media Today,…

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension

The future is now. 

At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” 

So, let’s take a look behind the curtain…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that lead to... For example, when I would see a Corvette lead come into BuzzTrack at Courtesy…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

Top Content 

ADM Professional Community Forum Discussions

what is Self-help techniques for self-growth?

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.

One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.

The results were very telling, and point to bigger concerns with the industry as a whole.

  • 66% of Dealers Received Failing Marks

Utilizing our …

Best VPN

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.

Fastest VPN Service Providers List

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.

What is better--written content or animated videos?

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.

Where blogging for written…

dealerELITE Latest Activity

Veronica Dunford posted a blog post

Veronica Dunford posted a blog post

Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce

This is my second blog in a series about what to look for when choosing a Dealer Management System.In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of that topic. A DMS is like a marriage, and the heart and soul of your dealership. Choosing to switch your DMS should not be done lightly. In fact, it’s probably the one piece of technology that your dealership should be the most critical about in the selection process. In this blog, I share three more things you should look for when considering a new DMS. These features are vital to the success of this significant technology change and your dealership’s efficient operations. The three things are as follows:1. Can it be Customized? – Every dealership is different, with unique needs. A DMS must be able to grow with your dealership and have the ability to customize functionality to your dealership’s needs.When choosing a DMS, ask if they are willing to make modifications and add new features per your dealership’s unique requests, or do they merely have a generic template which is unchangeable and forced on all clients. Sometimes, you don’t know exactly what you need from a DMS provider until you get into a situation and discover that you need it your way, not theirs. A DMS provider should have a company culture that is based around a genuine desire to serve you best and to modify the product to the needs of its clients. On the other side of the coin, certain providers treat the DMS as a 'commodity,' basically a fixed product that does certain things well. If that is all you are looking for, it might be worth the reduced price-point this type of DMS generally carries.2. Does it Compliment your Business? – DMS providers are businesses with their own goals and agendas. It's essential that these goals and objectives align with your dealership. As I mentioned previously, the relationship between a provider and a dealer is similar to a marriage. It will be (or should be) very close and tight, even at that first point when the two don’t yet know each other very well. To get to know the provider, you should evaluate the ownership structure, talk to staff members, get an idea of the corporate culture, as well as their purpose and value statement.I am talking about more than just reading their articles or marketing material. Dig in and really get to know them. And, in return, your DMS provider should want to get to know your business to ensure they are aligned and can provide the level of service you expect.Once you have identified the right DMS with a business model and culture that best compliments your dealership, analyze your internal dealership management staff to ensure you have buy-in. Without complete internal buy-in for new technology adoption, it is doomed to fail.3. What are its Core Features/Enterprise Functionality? – Most DMSs have the basics covered regarding operating a dealership. How DMS providers implement core features differs significantly. A DMS, at its basic level, must be able to operate your business efficiently. When selecting a DMS, do not gloss over the little things such as how accounts payables work, whether the chart of accounts allows flexibility to make changes or if it supports dual control, or how the auto features work between operations and accounting, etc. Also, many dealer groups require a more enterprise-centric view of their business. They need flexibility when it comes to centralizing operations, managing multiple companies, franchises, rooftops, etc.Dealer groups should evaluate how the DMS provider supports them on an enterprise level. Available solutions in the marketplace vary greatly, and choosing one that best fits your company’s needs is vital. If you select a DMS which lacks enterprise features that smoothly interact and report on a group level, you could quickly end up having to log into multiple accounts. No one wants to be forced to collate numbers manually to get an overview of how the group is performing The DMS must have robust features that provide your staff with tools that will enable them to conduct business efficiently on a group level.  There are many things to consider when choosing the right DMS provider. These three best practices should help when deciding whether or not to get married. I hope that you have a long-term healthy and happy relationship. No one wants a failed marriage and to have to repeat the process again in the future.Avoid a divorce. Stay tuned for more advice in part 3 of this series!See More

Dan Beres posted a blog post

Dan Beres posted a blog post

A Tidal Wave of Change May Be on Its Way to Dealerships

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to Automotive News. If this legislation passes, it will have huge ramifications, not only for franchise and independent dealers but also for car shoppers. Whether you agree with this piece of legislation or are vehemently opposed to it, the industry’s practice of selling used cars with recalls has drawn the attention of lawmakers in recent years.  Legislative analysts on Capitol Hill don't predict its passage. However, support could grow if there is a change in the administration or if voters rally their Congressional representatives. Here is what I predict will happen over time: 1. Consumers will see less value for their off-brand vehicle trade-ins Consumer opinion (and rightfully so) is that they should leave the dealership with not only a fair trade-in value but also a vehicle that is safe to drive. To date, dealerships have not been required to repair open safety recalls before selling a used vehicle. If this new legislation passes, any consumer whose vehicle has an open safety recall will find a lower trade-in value at an off-brand dealership than at a same-brand dealership. Because the off-brand dealership will have to hold onto the vehicle longer while they wait for the recall repair to be completed at what could be a competitor. Consumers, however, don’t care what the financial repercussions are for the dealership. They only care that they get a fair value for their trade and that the vehicle they are buying is safe.2. Dealerships will find off-brand used vehicles more expensive to acquire Front-line ready used vehicles at auction have become increasingly expensive. This legislation could easily segregate bidders and their strategies. A used Ford with an open safety recall will be more desirable to a Ford dealership than an off-brand vehicle for the simple reason that the Ford dealership can complete the open safety recall and recon it quickly. While the competing off-brand dealership is entirely reliant upon the speed at which the competitor can fix it. If you’re a Mazda dealership and a customer trades a used Toyota with an open safety recall, you may end up at the bottom of that dealership’s priority list, behind their loyal customers and even new customers who need recall repairs. The longer you have to hold on to that Toyota before selling it, the more expensive it is.3. Dealerships will find same-make vehicles more attractive as trades and at auctions. The opposite is also true in that when presented with a customer who has a same-brand trade, dealerships will be more motivated to acquire that vehicle for their inventory than they would an off-brand trade. It has always been less expensive to take trades from existing customers than at auction and dealerships will become more aggressive with same-brand vehicle trades and at auctions than ever before. There will be pockets of brands bidding on same brand vehicles, and it will become a part of the trade-in values/appraisals process and auction bidding prices. Because, while the winning bid price may be higher, the dealership knows it can repair the safety recall, recon the car and have it ready for sale faster than an off-brand dealership can.4. Independents will struggle Huge independents, including CarMax, will become entirely dependent upon franchise dealers to service any vehicles with an open recall that they buy or take on trade. Unlike franchise dealers, they can't "pick and choose" vehicles from customers. This legislation could completely change their business model.  While the used car market has been hot, most independents are frustrated with the increased competition from franchised dealerships looking to acquire same-brand vehicles at auction. The increased demand for used cars has caused independents to drop prices to compete with franchised dealerships, which are perceived as more credible to the consumer. This Blumenthal legislation is, of course, being lobbied aggressively by state ADAs and IADAs, along with just about everyone in the automotive industry. Consumers (the voters) will most definitely be in favor of it. And that is who politicians pay the most attention to. Aside from any political arguments, the need for open recall safety information will become increasingly crucial to all dealerships, both franchise, and independents.  It’s hard to argue that consumer safety won’t win out in the long run, which should give all dealerships fair warning about what is to come. The good news is that the endgame here is that vehicles, passengers, and the roads will be safer for everyone. And we're all for that outcome.See More

Latest Activity at the ADM Professional Community

Ralph Paglia's blog post was featured

Ralph Paglia's blog post was featured

Automotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?

Emotional Intelligence for auto industry managers is hardly a "one-size-fits-all" situation. Here's how to make sure you and your management team stay well-rounded...Esther is the well-liked manager of a dealership's BDC team. Kind and respectful, she is sensitive to the needs of others. She is a problem solver; she tends to see setbacks as opportunities. She’s always engaged and is a source of calm to her colleagues. Her general manager feels lucky to have such an easy direct report to work with and often compliments Esther on her high levels of emotional intelligence, or EI. And Esther indeed counts EI as one of her strengths; she’s grateful for at least one thing she doesn’t have to work on as part of her leadership development. It’s strange, though — even with her positive outlook, Esther is starting to feel stuck in her career at the dealership. She just hasn’t been able to demonstrate the kind of performance and results that her dealer principal and general manager are looking for. So much for emotional intelligence, she’s starting to think.    The trap that has ensnared Esther and her managers is a common one: They are defining emotional intelligence much too narrowly. Because they’re focusing only on Esther’s sociability, sensitivity, and likability, they’re missing critical elements of emotional intelligence that could make her a stronger, more effective leader. This HBR article highlights the skills that a kind, positive manager like Esther might lack: the ability to deliver difficult feedback to employees, the courage to ruffle feathers and drive change, the creativity to think outside the box. But these gaps aren’t a result of Esther’s emotional intelligence; they’re simply evidence that her EI skills are uneven. In the model of EI and leadership excellence that we have developed over 30 years of studying the strengths of outstanding leaders, we’ve found that having a well-balanced array of specific EI capabilities actually prepares a leader for exactly these kinds of tough challenges.  There are many models of emotional intelligence, each with its own set of abilities; they are often lumped together as “EQ” in the popular vernacular. We prefer “EI,” which we define as comprising four domains: self-awareness, self-management, social awareness, and relationship management. Nested within each domain are twelve EI competencies, learned and learnable capabilities that allow outstanding performance at work or as a leader (see the image below). These include areas in which Esther is clearly strong: empathy, positive outlook, and self-control. But they also include crucial abilities such as achievement, influence, conflict management, teamwork and inspirational leadership. These skills require just as much engagement with emotions as the first set, and should be just as much a part of any aspiring leader’s development priorities.For example, if Esther had strength in conflict management, she would be skilled in giving people unpleasant feedback. And if she were more inclined to influence, she would want to provide that difficult feedback as a way to lead her direct reports in the BDC and help them grow. Say, for example, that Esther has a peer who is overbearing and abrasive. Rather than smoothing over every interaction, with a broader balance of EI skills she could bring up the issue to her colleague directly, drawing on emotional self-control to keep her own reactivity at bay while telling him what, specifically, does not work in his style. Bringing simmering issues to the surface goes to the core of conflict management. Esther could also draw on influence strategy to explain to her colleague that she wants to see him succeed, and that if he monitored how his style impacted those around him he would understand how a change would help everyone. Similarly, if Esther had developed her inspirational leadership competence, she would be more successful at driving change. A leader with this strength can articulate a vision or mission that resonates emotionally with both themselves and those they lead, which is a key ingredient in marshaling the motivation essential for going in a new direction. Indeed, several studies have found a strong association between EI, driving change, and visionary leadership within the auto industry. In order to excel, automotive managers and leaders need to develop a balance of strengths across the suite of EI competencies. When they do that, excellent business results follow. How can you tell where your EI needs improvement — especially if you feel that it’s strong in some areas? Simply reviewing the 12 competencies in your mind can give you a sense of where you might need some development. There are a number of formal models of EI, and many of them come with their own assessment tools. When choosing a tool to use, consider how well it predicts leadership outcomes. Some assess how you see yourself; these correlate highly with personality tests, which also tap into a person’s “self-schema.” Others, like that of Yale University president Peter Salovey and his colleagues, define EI as an ability; their test, the MSCEIT (a commercially available product), correlates more highly with IQ than any other EI test.  We recommend comprehensive 360-degree assessments, which collect both self-ratings and the views of others who know you well. This external feedback is particularly helpful for evaluating all areas of EI, including self-awareness (how would you know that you are not self-aware?). You can get a rough gauge of where your strengths and weaknesses lie by asking those who work with you to give you feedback. The more people you ask, the better a picture you get.  Formal 360-degree assessments, which incorporate systematic, anonymous observations of your behavior by people in the dealership who work with you, have been found to not correlate well with IQ or personality, but they are the best predictors of a leader’s effectiveness, actual business performance, engagement, and job (and life) satisfaction.Into this category fall our own model and the Emotional and Social Competency Inventory, or ESCI 360, a commercially available assessment we developed with Korn Ferry Hay Group to gauge the 12 EI competencies, which rely on how others rate observable behaviors in evaluating a leader. The larger the gap between a leader’s self-ratings and how others see them, research finds, the fewer EI strengths the leader actually shows, and the poorer the business results. These assessments are critical to a full evaluation of your EI, but even understanding that these 12 competencies are all a part of your emotional intelligence is an important first step in addressing areas where your EI is at its weakest. Coaching is the most effective method for improving in areas of EI deficit. Having expert support during your ups and downs as you practice operating in a new way is invaluable.   Even dealership managers with many apparent leadership strengths can stand to better understand those areas of EI where we have room to grow. Don’t shortchange your development as a leader by assuming that EI is all about being sweet and chipper, or that your EI is perfect if you are — or, even worse, assume that EI can’t help you excel in your career.   Edited and re-posted from articles written by:Daniel Goleman, best known for his writing on emotional intelligence, is Co-Director of the Consortium for Research on Emotional Intelligence in Organizations at Rutgers University. His latest book is Building Blocks of Emotional Intelligence, a 12-primer set on each of the emotional intelligence competencies, and he offers training on the competencies through an online learning platform, Emotional Intelligence Training Programs. His other books include Primal Leadership: Unleashing the Power of Emotional Intelligence and Altered Traits: Science Reveals How Meditation Changes Your Mind, Brain, and BodyRichard E. Boyatzis is a Professor in the Departments of Organizational Behavior, Psychology, and Cognitive Science at the Weatherhead School of Management and Distinguished University Professor at Case Western Reserve University.Source: Harvard Business ReviewSee More

Veronica Dunford's blog post was featured

Veronica Dunford's blog post was featured

Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce

This is my second blog in a series about what to look for when choosing a Dealer Management System.In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of that topic. A DMS is like a marriage, and the heart and soul of your dealership. Choosing to switch your DMS should not be done lightly. In fact, it’s probably the one piece of technology that your dealership should be the most critical about in the selection process. In this blog, I share three more things you should look for when considering a new DMS. These features are vital to the success of this significant technology change and your dealership’s efficient operations. The three things are as follows:1. Can it be Customized? – Every dealership is different, with unique needs. A DMS must be able to grow with your dealership and have the ability to customize functionality to your dealership’s needs.When choosing a DMS, ask if they are willing to make modifications and add new features per your dealership’s unique requests, or do they merely have a generic template which is unchangeable and forced on all clients. Sometimes, you don’t know exactly what you need from a DMS provider until you get into a situation and discover that you need it your way, not theirs. A DMS provider should have a company culture that is based around a genuine desire to serve you best and to modify the product to the needs of its clients. On the other side of the coin, certain providers treat the DMS as a 'commodity,' basically a fixed product that does certain things well. If that is all you are looking for, it might be worth the reduced price-point this type of DMS generally carries.2. Does it Compliment your Business? – DMS providers are businesses with their own goals and agendas. It's essential that these goals and objectives align with your dealership. As I mentioned previously, the relationship between a provider and a dealer is similar to a marriage. It will be (or should be) very close and tight, even at that first point when the two don’t yet know each other very well. To get to know the provider, you should evaluate the ownership structure, talk to staff members, get an idea of the corporate culture, as well as their purpose and value statement.I am talking about more than just reading their articles or marketing material. Dig in and really get to know them. And, in return, your DMS provider should want to get to know your business to ensure they are aligned and can provide the level of service you expect.Once you have identified the right DMS with a business model and culture that best compliments your dealership, analyze your internal dealership management staff to ensure you have buy-in. Without complete internal buy-in for new technology adoption, it is doomed to fail.3. What are its Core Features/Enterprise Functionality? – Most DMSs have the basics covered regarding operating a dealership. How DMS providers implement core features differs significantly. A DMS, at its basic level, must be able to operate your business efficiently. When selecting a DMS, do not gloss over the little things such as how accounts payables work, whether the chart of accounts allows flexibility to make changes or if it supports dual control, or how the auto features work between operations and accounting, etc. Also, many dealer groups require a more enterprise-centric view of their business. They need flexibility when it comes to centralizing operations, managing multiple companies, franchises, rooftops, etc.Dealer groups should evaluate how the DMS provider supports them on an enterprise level. Available solutions in the marketplace vary greatly, and choosing one that best fits your company’s needs is vital. If you select a DMS which lacks enterprise features that smoothly interact and report on a group level, you could quickly end up having to log into multiple accounts. No one wants to be forced to collate numbers manually to get an overview of how the group is performing The DMS must have robust features that provide your staff with tools that will enable them to conduct business efficiently on a group level.  There are many things to consider when choosing the right DMS provider. These three best practices should help when deciding whether or not to get married. I hope that you have a long-term healthy and happy relationship. No one wants a failed marriage and to have to repeat the process again in the future.Avoid a divorce. Stay tuned for more advice in part 3 of this series!See More

Dan Beres's blog post was featured

Dan Beres's blog post was featured

A Tidal Wave of Change May Be on Its Way to Dealerships

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to Automotive News. If this legislation passes, it will have huge ramifications, not only for franchise and independent dealers but also for car shoppers. Whether you agree with this piece of legislation or are vehemently opposed to it, the industry’s practice of selling used cars with recalls has drawn the attention of lawmakers in recent years.  Legislative analysts on Capitol Hill don't predict its passage. However, support could grow if there is a change in the administration or if voters rally their Congressional representatives. Here is what I predict will happen over time: 1. Consumers will see less value for their off-brand vehicle trade-ins Consumer opinion (and rightfully so) is that they should leave the dealership with not only a fair trade-in value but also a vehicle that is safe to drive. To date, dealerships have not been required to repair open safety recalls before selling a used vehicle. If this new legislation passes, any consumer whose vehicle has an open safety recall will find a lower trade-in value at an off-brand dealership than at a same-brand dealership. Because the off-brand dealership will have to hold onto the vehicle longer while they wait for the recall repair to be completed at what could be a competitor. Consumers, however, don’t care what the financial repercussions are for the dealership. They only care that they get a fair value for their trade and that the vehicle they are buying is safe.2. Dealerships will find off-brand used vehicles more expensive to acquire Front-line ready used vehicles at auction have become increasingly expensive. This legislation could easily segregate bidders and their strategies. A used Ford with an open safety recall will be more desirable to a Ford dealership than an off-brand vehicle for the simple reason that the Ford dealership can complete the open safety recall and recon it quickly. While the competing off-brand dealership is entirely reliant upon the speed at which the competitor can fix it. If you’re a Mazda dealership and a customer trades a used Toyota with an open safety recall, you may end up at the bottom of that dealership’s priority list, behind their loyal customers and even new customers who need recall repairs. The longer you have to hold on to that Toyota before selling it, the more expensive it is.3. Dealerships will find same-make vehicles more attractive as trades and at auctions. The opposite is also true in that when presented with a customer who has a same-brand trade, dealerships will be more motivated to acquire that vehicle for their inventory than they would an off-brand trade. It has always been less expensive to take trades from existing customers than at auction and dealerships will become more aggressive with same-brand vehicle trades and at auctions than ever before. There will be pockets of brands bidding on same brand vehicles, and it will become a part of the trade-in values/appraisals process and auction bidding prices. Because, while the winning bid price may be higher, the dealership knows it can repair the safety recall, recon the car and have it ready for sale faster than an off-brand dealership can.4. Independents will struggle Huge independents, including CarMax, will become entirely dependent upon franchise dealers to service any vehicles with an open recall that they buy or take on trade. Unlike franchise dealers, they can't "pick and choose" vehicles from customers. This legislation could completely change their business model.  While the used car market has been hot, most independents are frustrated with the increased competition from franchised dealerships looking to acquire same-brand vehicles at auction. The increased demand for used cars has caused independents to drop prices to compete with franchised dealerships, which are perceived as more credible to the consumer. This Blumenthal legislation is, of course, being lobbied aggressively by state ADAs and IADAs, along with just about everyone in the automotive industry. Consumers (the voters) will most definitely be in favor of it. And that is who politicians pay the most attention to. Aside from any political arguments, the need for open recall safety information will become increasingly crucial to all dealerships, both franchise, and independents.  It’s hard to argue that consumer safety won’t win out in the long run, which should give all dealerships fair warning about what is to come. The good news is that the endgame here is that vehicles, passengers, and the roads will be safer for everyone. And we're all for that outcome.See More

Paul Moran's blog post was featured

Paul Moran's blog post was featured

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks. According to Social Media Today, Facebook has changed how it displays comments in posts. This new “weighting” system prioritizes certain comments over others. I am sure you know that the more engagement a post gets, the more reach increases. However, while public posts can reach a bunch of people, what happens if the customer has privacy filters such as “friends only?” When a post is shared, based on an individual’s privacy settings, you may or may not be able to interact with them on that shared post. Well, now Facebook is prioritizing comments based on relevance, which gives a page even more extended organic reach. According to Facebook, it has changed its algorithm regarding page posts and comments and it is now more heavily weighted towards friends and family, as well as “Top Fans.” The order is now as follows: First and foremost are comments from people you already know. That’s why they saw the post in the first place. After that, Top Fans, (people that engage with your Page frequently) and those comments which are the most engaged with. The key to increased organic reach outside of the current pay-to-play environment Facebook has shifted towards is to get more post interaction and to then keep the conversation flowing after the fact. The easiest way to accomplish this is to post content that people want to share with their networks -- and what do they share most often? Posts that have to do with significant life events or accomplishments – such as buying a shiny new car! Having your customers share your post is excellent. But your dealership’s original post doesn’t have to be shared in order to increase its reach. The customer just needs to read it, engage with it then you reply to them in the comments. By doing this, it will show up in their friend’s newsfeeds organically -- EVEN IF THEY DON’T SHARE IT. This Facebook algorithm change is designed to encourage more engagement from users with posts that are more relevant and more likely to be engaged with. By posting content that a customer wants to engage with, then engaging back with them in the comments, you continuously increase the organic reach of your post to not only that customer’s network, but also to your Facebook fans. If you don’t have a budget for Promoted Posts, this algorithm change is an excellent way to increase your dealership’s social media exposure to the highest percentage of potential customers you can get -- the friends, families and networks of that customer you just sold a car to. And those are exactly the people you want your customers to influence as they could be your future customers.See More

Jim Flint's blog post was featured

Jim Flint's blog post was featured

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension

The future is now. At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” So, let’s take a look behind the curtain of where Google’s going Right Now.With the mobile phone at the center of the marketing universe, a key goal of progressive automotive entities would be to integrate Five of Google’s “planets” that orbit around the consumer “Sun” via their mobile phone “moon.”Google Display, Google Search, Google’s YouTube, Google Maps, and Google My Business are platforms that in this case, represent planets. Google then uses these planets to orbit the phone, acting as the main reflective device in which the consumer serves as the center of our economic solar system.Take a look at the integrated marketing of each of the Google touchpoints and know that it serves to cumulatively drive store traffic. Right now. Predictively speaking we’re already working on Google’s next level--via predictive voice capabilities. Without knowing more than the market knows, it’s in the works!See More
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

Badge

Loading…

Events

Social Web Syndication Tools

ShareThis

Find more photos like this on Automotive Digital Marketing Professional Community (ADM)

Social Media Sites Ranked

Videos on ADM Professional Community

Are You Using Mobile Bill Pay?


Thumbnail

DealerBuilt Account Manager Mike Correra shares his thoughts on why dealerships should investigate adopting mobile bill pay in their service departments in this video blog.

Witt's Wise Words: Optics


Thumbnail

Bill Wittenmyer shares why choosing between smartphones and tablets in your dealership is important.

Freebie Friday: Digital Retailing


Thumbnail

Bill Wittenmyer shares why digital retailing is more than just a buzzword and why dealerships should be paying attention to it.

What Should Your Mindset Be When Going Through a DMS Conversion?


Thumbnail

DealerBuilt CEO Mike Trasatti shares his opinion on what dealers should be considering while going through a DMS conversion.

Are Third Party Leads Worth the Expense?


Thumbnail

Scot Eisenfelder shares his opinion on whether third-party leads are worth the expense for dealerships in this video blog.

© 2019   Created by Ralph Paglia.   Powered by

Badges  |  Report an Issue  |  Terms of Service