Serving Auto Industry Leaders, Car Dealers and High Quality Suppliers
On the first day of AutoCon 2012, attendees will have two hours to visit the Lab Room to discuss their current marketing, operational, or technology challenges at their dealership. The lab room will be divided into topics such as Website Performance, CRM/ILM Processes, Digital Marketing Strategy, Mobile Marketing, and Social Media Engagement.
The topical areas will be led by subject matter experts in a “pitch-free” zone. The goals of the Diagnostic Labs at the start of the AutoConnections Conference & Expo are:
Platinum Sponsors who are conducting a Sponsored Workshop at AutoCon 2012 can follow-up their workshop with a hands-on demonstration of their products and technology later in the day. This lab structure maximizes the information that the industry’s top suppliers can communicate to attendees. This is an industry first provided by the AutoCon 2012 development team.
Why a follow-up lab? Attendees may feel more comfortable asking their specific dealership questions in a smaller setting and not in a general session or workshop. These smaller lab sessions, give all attendees the chance to “see more” on the products discussed or to pick the brains of subject matter experts.