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Jim Ziegler Announces Dealer Defender Nationally Syndicated Automotive Column

Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers


Atlanta, GA:  After 14 years as a featured auto industry national columnist, Jim Ziegler is taking his widely read articles to new and broader venues. In his column, The Dealer Advocate, Jim became known as the champion for auto dealers, and after sharing his insights with dealers and industry executives; he has helped change attitudes and policies with various vehicle manufacturers (OEM’s) concerning the way they interact with their dealer networks. This has earned Ziegler a huge following in the industry.


Ford Motor Company, Chrysler and General Motors have sought Jim’s counsel regarding dealer relationships, new products, and developing business strategies. Jim Ziegler has the uncanny ability to accurately predict future trends and challenges, as well as what will or will not work in the retail market. As a respected futurist in the industry, he has certainly earned the nickname “The Nostradamus of Auto Retailing.”


Ziegler's observations, insights and commentary are sought out by the top media outlets in the country. Jim Ziegler has been interviewed and featured on CNN, BusinessWeek, 60 Minutes on CBS, Automotive News, Automotive News, Detroit News, and other radio and television stations and programs too numerous to mention. 


Jim Ziegler's popular, hard-hitting commentary, and his signature in-your-face style, is now being featured on two of the top auto retailing social communities, DealerElite and Automotive Digital Marketing (ADM).  These sites attract not only thousands of managers and dealer owners but industry related trainers, vendors and OEM executives. If you want to follow Jim you can register online for either or both of these sites and get regular updates on their new content.


In addition to writing his popular Dealer Advocate column for these social networks Jim will also be featured in two other industry publications. Wards Dealer Business Magazine, the premier publication in the automotive industry will feature Jim’s monthly column entitled “The Way I See It.” 

BUT WAIT, there's more, Jim will also be writing a monthly article in F&I Magazine, a Bobbit publication, with Tips, Techniques, and Best Practices focusing on retail automobile sales, management, F&I, and Internet sales as well as various marketing subjects.  This will be hands on "How To Do It" article each month. 


You can read Jim's current article, titled Split the Aces and Double Down on the ADM Professional Community site or on the DealerElite site and again if not a member of these communities you can easily join them to keep up on auto retailing events, videos, and other discussions to help improve performance and profits.


About Us:

Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegler has been a keynote speaker at 11 National and more than 79 State Dealer conventions, and has trained over 100,000 Dealers, Managers, and Industry Manufacturer Executives.  Jim can be reached at: James A. Ziegler  (800)-726-0510 or via email


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Tags: Announces, Automotive, Column, Dealer, Defender, Jim, Nationally, Syndicated, Ziegler


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