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Ralph Paglia
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  • Gilbert, AZ
  • United States
  • ADM Consulting, LLC
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Ralph Paglia Announces 2012 AutoConnections Conference and Exposition

AutoCon 2012 will be the best auto industry event of the year and will set the stage for the Automotive Digital Marketing, DealerELITE and First Class Educat...
May 20, 2012

Ralph Paglia's Discussions

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started Dec 7, 2010

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started Aug 3, 2010

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Ralph Paglia's Blog

Automotive Social Media Marketing Lies

What are the Five Biggest Lies about Automotive Social Media Marketing?

 

When you think back on it, the introduction of social media within automotive marketing hit our industry like hot sauce on an empty stomach. All of…

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Posted on July 26, 2011 at 10:04pm

Jim Ziegler Announces Dealer Defender Nationally Syndicated Automotive Column

Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers

 

Atlanta, GA:  After 14 years as a featured auto industry national columnist, Jim Ziegler is taking his widely read articles to new and broader venues. In his column, The Dealer Advocate, Jim became known as…

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Posted on July 19, 2011 at 7:47pm

Top Ranked Automotive Professionals on the ADM Professional Community at http://ADM.fm

Top Ranked Automotive Marketing Professionals for this Past Week on the Automotive Digital Marketing Professional Community…

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Posted on June 18, 2011 at 1:34pm

MAZDASPEED6: THE FASTEST, BEST-HANDLING MAZDA SEDAN ZOOMS INTO CHICAGO

MAZDASPEED6: THE FASTEST, BEST-HANDLING MAZDA SEDAN ZOOMS INTO CHICAGO

— America’s First Gasoline Direct-Injection Turbocharged Drivetrain Powers the Ultimate MAZDA6 —…

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Posted on March 5, 2011 at 5:30pm

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Ralph Paglia's Friends

  • Cars - Jim Canto
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  • Automotive Social Marketing
  • Brian Pasch
 

Ralph Paglia's Auto Internet Marketing Page

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Profile Information

What is the name of your employer, organization, company or business?
ADM Consulting, LLC
Check each of the Auto Industry segments and categories that apply to you or your company
Dealer, OEM, OEM Supplier (Tier 1), Dealer Supplier (Tier 3), Association Supplier (Tier 2), Ad Agency (Tier 2), Ad Agency (Tier 3)
Please enter a BUSINESS Phone number, which will be displayed to members
505-301-6369
Please enter your BUSINESS email address, which WILL BE VISIBLE to members.
ralph_paglia@adp.com
REQUIRED: Enter your personal or BUSINESS website URL, which will be shown as a live link (SEO value)
http://www.automotivedigitalmarketing.com/
Enter your own, or a recommended FACEBOOK Profile or Page URL (ie: Facebook.com/RPaglia)
http://facebook.com/rpaglia
Enter your personal or business TWITTER Profile URL (ie: Twitter.com/RalphPaglia)
http://twitter.com/ralphpaglia
In the text box below, describe your background and experience with Automotive Internet Marketing
Director - Digital Marketing
ADP Dealer Services


Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.

Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.

Experienced in using market research to improve results from people, business processes and the technology used to execute.

OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.

- 2007; December, Detroit, MI: Ralph secures 50% of the Regional Digital Marketing Consulting work from Ford Motor Company, taking half the consulting business away from his former employer, Reynolds Consulting Services.

- 2008; January, Dearborn, MI: Ralph secures landmark agreement and purchase order from Ford Motor Company to develop and administer the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers. Ford and ADP collaborate to achieve an objective of migrating 50% of Ford dealerships from conventional local marketing and advertising to more cost effective digital marketing and advertising campaigns that sell more Fords per dealer dollar invested.

- 2008; December, Dearborn, MI: Ralph presents Ford purchasing with FLMDA performance differential between 8 Ford regions with Reynolds DMC services and the 8 Ford regions with ADP DMC services. Based on superior performance of ADP consultants, Ralph secures 100% of 2009 DMC professional services contract for ADP, removing Reynolds from supplier participation in the Ford DMC and FLMDA Programs.

Ralph Paglia Forum Discussions at ADM Professional Community

Electric Vehicle is the Future

What is Electric Vehicle?

An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as…

Email marketing

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read…

5 Ideas for car dealers FB page

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.

Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:

1. Industry news, controversial topics,…

what is Self-help techniques for self-growth?

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.

One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.

The results were very telling, and point to bigger concerns with the industry as a whole.

  • 66% of Dealers Received Failing Marks

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