Automotive Media Partners, LLC

Serving Auto Industry Leaders, Car Dealers and High Quality Suppliers

Ralph Paglia
  • Male
  • Gilbert, AZ
  • United States
  • ADM Consulting, LLC
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Ralph Paglia's Discussions

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started Dec 7, 2010

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started Aug 3, 2010

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Ralph Paglia's Blog

Automotive Social Media Marketing Lies

What are the Five Biggest Lies about Automotive Social Media Marketing?


When you think back on it, the introduction of social media…


Posted on July 26, 2011 at 10:04pm

Jim Ziegler Announces Dealer Defender Nationally Syndicated Automotive Column

Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers


Atlanta, GA:  After 14 years as a featured auto industry national columnist, Jim Ziegler is taking his widely read articles to new and…


Posted on July 19, 2011 at 7:47pm

Top Ranked Automotive Professionals on the ADM Professional Community at

Top Ranked Automotive Marketing Professionals for this Past Week on the Automotive Digital Marketing Professional Community…


Posted on June 18, 2011 at 1:34pm



— America’s First Gasoline Direct-Injection Turbocharged Drivetrain Powers the Ultimate MAZDA…


Posted on March 5, 2011 at 5:30pm

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Profile Information

What is the name of your employer, organization, company or business?
ADM Consulting, LLC
Check each of the Auto Industry segments and categories that apply to you or your company
Dealer, OEM, OEM Supplier (Tier 1), Dealer Supplier (Tier 3), Association Supplier (Tier 2), Ad Agency (Tier 2), Ad Agency (Tier 3)
Please enter a BUSINESS Phone number, which will be displayed to members
Please enter your BUSINESS email address, which WILL BE VISIBLE to members.
REQUIRED: Enter your personal or BUSINESS website URL, which will be shown as a live link (SEO value)
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In the text box below, describe your background and experience with Automotive Internet Marketing
Director - Digital Marketing
ADP Dealer Services

Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.

Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.

Experienced in using market research to improve results from people, business processes and the technology used to execute.

OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.

- 2007; December, Detroit, MI: Ralph secures 50% of the Regional Digital Marketing Consulting work from Ford Motor Company, taking half the consulting business away from his former employer, Reynolds Consulting Services.

- 2008; January, Dearborn, MI: Ralph secures landmark agreement and purchase order from Ford Motor Company to develop and administer the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers. Ford and ADP collaborate to achieve an objective of migrating 50% of Ford dealerships from conventional local marketing and advertising to more cost effective digital marketing and advertising campaigns that sell more Fords per dealer dollar invested.

- 2008; December, Dearborn, MI: Ralph presents Ford purchasing with FLMDA performance differential between 8 Ford regions with Reynolds DMC services and the 8 Ford regions with ADP DMC services. Based on superior performance of ADP consultants, Ralph secures 100% of 2009 DMC professional services contract for ADP, removing Reynolds from supplier participation in the Ford DMC and FLMDA Programs.

Ralph Paglia Forum Discussions at ADM Professional Community

Is Disciplined Asset Management Part of Your Culture?

Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 25 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I referred to in one of my earlier…

Go Online, reinvest the money and move on

Online auction channels work much better than physical auctions when you need to wholesale aged and “as-is” units. Also it allows you to offer vehicles for sale without the expense and time required to transport the vehicles to physical lanes. 

To run an auction successfully, and get more eyeballs on your online lot, you need a reliable auto auction software.…

Is Selling a Junk Car to the Wreckers still the fastest way?

Open for debate!

Is it selling an unwanted vehicle to auto wreckers the fastest and hassle-free way or there are some government programs that are offering better benefits?

Selling a car to the wreckers in Perth, WA is still the most preferred option for the people, even if they are aware of the government recycling programs.

This might the be cause because they don't get any compensation for their vehicle removal

How is it on your side of the world?

Do you…

BDC Process for handling credit applications...

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"

Thank you

Seafood Restaurant Dubai – Best Seafood Restaurants in Dubai

When it comes to choose the food according to taste people never compromise for taste. They always need yummilicious food that varies from person to person. When it especially comes to Dubai you never take it for granted to find all top-class cuisines that are cooked with the best of tastes and flavors. It may include Italian, Chinese, Indo-Pak spices or even Japanese, the city present give an endless list of appetite for its best. For seafood darlings, it is no less than heaven as there is…



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