Automotive Media Partners, LLC

Serving Auto Industry Leaders, Car Dealers and High Quality Suppliers

Automotive Media Partners

You have arrived at the home of Automotive Media Partners, LLC, the management team that owns and operates:
Automotive Digital Marketing Professional Community

dealerELITE Network

AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


ShareThis

Photos on the ADM Professional Community

Lingo Bus online children mandarin chinese learning language courses

by SummerZhang Lingo Bus online children mandarin chinese learning language courses are designed to meet the 5 Cs, our curriculum framework is structured and designed in accordance with ACTFL and YCT.

Do you love the color of this car?

by umairaslam Do you love the color of this car? https://rentalcarsuae.com/cars-list/

CaptureMunition

by James Taylor

ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2 http://odoclub.com/public/dealerships/join

ODOclub mobile sports group automotive-case-study-001

by Ralph Paglia http://odoclub.com/public/dealerships/join

dealerELITE Featured Blogs

How to Measure the Value of Professional Sales Training

Any business entity that decides to take on the commitment of training employees for higher levels of skill and achievement would certainly want to know that their training dollars are being well spent.  Calculating your ROI (Return On Investment) properly is not as easy as just adding up how much your profit…

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach customers.

 

There is an…

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.

 

However, it’s still very difficult…

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better…

ADM Professional Community Videos

#FreebieFriday: Coaching Up & Managing Up


Thumbnail

ELEAD1ONE Partner Bill Wittenmyer explains the concept of coaching up and managing up in this week's episode of Freebie Friday.

3 Keys to Developing Employees on the Phone (Part 2)


Thumbnail

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 2 of this 3 part video blog…

Own Your Market


Thumbnail

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.

Witt's Wise Words: Digital Retailing


Thumbnail

ELEAD1ONE Partner Bill Wittenmyer advises dealerships to give consumers the option to start the car buying process online and the importance of digital retailing in this week's edition of Witt's Wise…

Profit By Action Quick Tip: The True Importance of Tires?


Thumbnail

Andy Church shares the importance of the proper inspection of tires in front of the customer during the walkaround to dealership revenue in this Quick…

dealerELITE Top Content Past 7 Days

 

Do You Have a High Quality Product or Service for Car Dealers?

Photos

  • Add Photos
  • View All

Latest Activity

Golen Engine Service is now a member of Automotive Media Partners, LLC
Jul 9
Reid Zaritsky posted a blog post
Jun 25
Carmen Fiordirosa posted a blog post

What To Do When You Find Rust

Proper rust prevention helps keep a vehicle's body in top condition to help the vehicle maintain its value over time. To avoid a hit in budget, practice smart rust prevention methods and learn how to repair small rusted spots.Courtesy of CleanToolsSee More
Jun 11
Carmen Fiordirosa is now a member of Automotive Media Partners, LLC
Jun 11

Featured Blog Articles from the ADM Professional Community

Major Replacement For the Original Subcompact SUV Pioneer: 2018 Nissan Kicks

Edgy and slightly unfamiliar designs have been gaining popularity in the auto world, and the Kia Soul is one example of an urban commuting car laden with cool tech, and capability for high fuel efficiency. The …

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.

 

However, it’s still very difficult…

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall.
This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity for…

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

Grammarly Content Writing Tool for ADM Members

Michael from Grammarly writes:
"I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool.…

Is Disciplined Asset Management Part of Your Culture?

Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 25 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I referred to in one of my earlier…

Go Online, reinvest the money and move on

Online auction channels work much better than physical auctions when you need to wholesale aged and “as-is” units. Also it allows you to offer vehicles for sale without the expense and time required to transport the vehicles to physical lanes. 

To run an auction successfully, and get more eyeballs on your online lot, you need a reliable auto auction software.…

Is Selling a Junk Car to the Wreckers still the fastest way?

Open for debate!

Is it selling an unwanted vehicle to auto wreckers the fastest and hassle-free way or there are some government programs that are offering better benefits?

Selling a car to the wreckers in Perth, WA is still the most preferred option for the people, even if they are aware of the government recycling programs.

This might the be cause because they don't get any compensation for their vehicle removal

How is it on your side of the world?

Do you…

BDC Process for handling credit applications...

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"

Thank you

dealerELITE Latest Activity

Lois Burak's blog post was featured

Lois Burak's blog post was featured

How to Measure the Value of Professional Sales Training

Any business entity that decides to take on the commitment of training employees for higher levels of skill and achievement would certainly want to know that their training dollars are being well spent.  Calculating your ROI (Return On Investment) properly is not as easy as just adding up how much your profit has increased or decreased as a result of your investment in training.  Discovering whether or not you are getting value for your investment is not that easy to do from a pure accounting point of view. Obviously, if there is no noticeable increase in revenues over a specific period of time, it is easy to conclude that the training had no value.  But that may or may not point to any ineffectiveness in the training materials as much as to other factors.If, however, there is a substantial increase in revenues for the department that was involved in the training, dividing that increase amount to decide the value of the training for each individual participant would be extremely difficult and unreliable without actual predictions of what the follow-up performance expectations should be.  This is known as ROE. (Return On Expectations) and can prove quite reliable when measured on a group or individual basis.The ROE is a prediction of the trainer or training organizations approach to creating and demonstrating the organizational value of their education program.  It is what a successful training initiative delivers to demonstrate the degree to which the client’s expectations have been satisfied.For example, to determine the actual ROI of dollars spent on training, a company would need to track how much was invested in the program and the reliability of time and effort spent by employees applying what they learned and putting it into action in their daily work.  In the case of car salespeople, or those training in our Fixed Ops courses, will they master and duplicate their training experience and put it to work in their dealings with customers when their training is completed?  If yes, there is a reasonable expectation of positive results if the training is applicable in the real world.  I use the term “real world” because there is a vast difference in training someone in a reliable and structured proven sales process and teaching someone how to deliver a sales pitch designed to dazzle someone into a purchase they or may not regret later on when the pizzazz is gone from the moment.Manager’s Involvement in Accountability Sometimes managers resist change and settle for the excuse: “This is the way we have always done it here”.  In my opinion this is the worst reason to do anything.  Regardless of where you are at the current time in your sales success, there is always room for improvement.  The old sales adage: “Do the same thing everyday anyway”, certainly applies when there is proven success from following a specific method.  However, when something is not producing good results, regardless of how long someone has been using that method, expecting a high return or an uptick in their revenues is not reasonable.  It may in fact further any disappointment they may have in themselves, their sales team or their dealership structure. It is very common for dealership organizations to rely on the Sales Manager or someone in a management position to handle sales training in house.  Sometimes with green peas, an experienced salesperson may be given the task of showing them the ropes, helping them get started and then turning them loose to see how they do with customers.  This is certainly a way to get status quo results from your new salespeople if that is what you are looking to achieve. However, if you are desirous of improving your numbers and increasing your profits above what they are now, professional sales training can be the best investment you can make toward that goal.  The success of that effort will depend upon three primary factors:The quality of the training materials and the competency of the trainer(s).Setting clear goals and objectives for what it is you want to accomplish and evaluating the current resources you have available to invest in achieving the improvements you want to see take place in your business.The commitment on the part of Management to lead from the front in support of the training program and to hold the trainees accountable for putting their new skills to work every time and with every customer. When this is achieved and properly monitored by management, you can expect the results of the ROI to be similar to those predicted by the ROE.In reality, you can give the best training to someone who has the ability to apply what they are learning, but if they don’t put it into use, it is not the training that has failed but their lack of application.  On the other hand, investing in training for someone who does not have sufficient skills, or a definite desire and commitment to learn new things, has about the same value as throwing water in the ocean. Everyone Must Buy-In to the ProgramBusiness structures are changing radically today as technology offers improved efficiency and immediate access to vast amounts of information, bringing it into their business systems through a computer sitting on top of a desk. Leadership and Management methods are evolving as well, and teamwork models are finding a growing acceptance in successful businesses today. Company owners, managers and team leaders who see the advantage of investing in furthering the skill levels of their employees are realizing the benefits of such an approach.  If all participants buy into this model of individual and group improvement, everyone reaps the rewards and the business grows.When everyone is committed to be their best and are willing to put forth the effort required to achieve both self and group improvement, professional training can cause an explosion of growth in the individual and group success of your dealership.  The general work environment and the financial growth of the business and success and achievements of the individuals will grow as well in the process.  As former President John F. Kennedy was fond of saying:  “A rising tide lifts all boats.”The key to the success of the DLA Sales Training System is based on three simple principles:A Salespersons first goal is to lower the customers fear and anxiety by eliminating all pressure and manipulation from their sales process. This is the opposite of how most people expect a car salesperson to be and when you do this you catch them Pleasantly off Guard and gain the chance to earn their business.By being ‘Unique, Different and Inspiring’ to your customers you can distinguish yourself from the competition. The customers will like you and want to deal with you as their salesperson.Shoppers and buyers are drawn to this kind of business environment and they will spread the word to help grow your business naturally in the best way: by customer referrals.The fact is that car salespeople generally fall at or near the bottom of the list every year in the Annual Gallup Poll for “Honesty and Ethics in Professions”.  This alone is reason enough to consider continued professional Sales & Motivational training for your staff if you want to raise your dealership above the crowd and distinguish your business as one that gains a reputation with customers worthy of earning their repeat business.* David Lewis and Associates is the most trusted source for training in every aspect of the retail automotive business.  Visit our website at www.davidlewis.com and see what we have to offer in the way of retail automotive sales education. See More

Lois Burak posted a blog post

Lois Burak posted a blog post

How to Measure the Value of Professional Sales Training

Any business entity that decides to take on the commitment of training employees for higher levels of skill and achievement would certainly want to know that their training dollars are being well spent.  Calculating your ROI (Return On Investment) properly is not as easy as just adding up how much your profit has increased or decreased as a result of your investment in training.  Discovering whether or not you are getting value for your investment is not that easy to do from a pure accounting point of view. Obviously, if there is no noticeable increase in revenues over a specific period of time, it is easy to conclude that the training had no value.  But that may or may not point to any ineffectiveness in the training materials as much as to other factors.If, however, there is a substantial increase in revenues for the department that was involved in the training, dividing that increase amount to decide the value of the training for each individual participant would be extremely difficult and unreliable without actual predictions of what the follow-up performance expectations should be.  This is known as ROE. (Return On Expectations) and can prove quite reliable when measured on a group or individual basis.The ROE is a prediction of the trainer or training organizations approach to creating and demonstrating the organizational value of their education program.  It is what a successful training initiative delivers to demonstrate the degree to which the client’s expectations have been satisfied.For example, to determine the actual ROI of dollars spent on training, a company would need to track how much was invested in the program and the reliability of time and effort spent by employees applying what they learned and putting it into action in their daily work.  In the case of car salespeople, or those training in our Fixed Ops courses, will they master and duplicate their training experience and put it to work in their dealings with customers when their training is completed?  If yes, there is a reasonable expectation of positive results if the training is applicable in the real world.  I use the term “real world” because there is a vast difference in training someone in a reliable and structured proven sales process and teaching someone how to deliver a sales pitch designed to dazzle someone into a purchase they or may not regret later on when the pizzazz is gone from the moment.Manager’s Involvement in Accountability Sometimes managers resist change and settle for the excuse: “This is the way we have always done it here”.  In my opinion this is the worst reason to do anything.  Regardless of where you are at the current time in your sales success, there is always room for improvement.  The old sales adage: “Do the same thing everyday anyway”, certainly applies when there is proven success from following a specific method.  However, when something is not producing good results, regardless of how long someone has been using that method, expecting a high return or an uptick in their revenues is not reasonable.  It may in fact further any disappointment they may have in themselves, their sales team or their dealership structure. It is very common for dealership organizations to rely on the Sales Manager or someone in a management position to handle sales training in house.  Sometimes with green peas, an experienced salesperson may be given the task of showing them the ropes, helping them get started and then turning them loose to see how they do with customers.  This is certainly a way to get status quo results from your new salespeople if that is what you are looking to achieve. However, if you are desirous of improving your numbers and increasing your profits above what they are now, professional sales training can be the best investment you can make toward that goal.  The success of that effort will depend upon three primary factors:The quality of the training materials and the competency of the trainer(s).Setting clear goals and objectives for what it is you want to accomplish and evaluating the current resources you have available to invest in achieving the improvements you want to see take place in your business.The commitment on the part of Management to lead from the front in support of the training program and to hold the trainees accountable for putting their new skills to work every time and with every customer. When this is achieved and properly monitored by management, you can expect the results of the ROI to be similar to those predicted by the ROE.In reality, you can give the best training to someone who has the ability to apply what they are learning, but if they don’t put it into use, it is not the training that has failed but their lack of application.  On the other hand, investing in training for someone who does not have sufficient skills, or a definite desire and commitment to learn new things, has about the same value as throwing water in the ocean. Everyone Must Buy-In to the ProgramBusiness structures are changing radically today as technology offers improved efficiency and immediate access to vast amounts of information, bringing it into their business systems through a computer sitting on top of a desk. Leadership and Management methods are evolving as well, and teamwork models are finding a growing acceptance in successful businesses today. Company owners, managers and team leaders who see the advantage of investing in furthering the skill levels of their employees are realizing the benefits of such an approach.  If all participants buy into this model of individual and group improvement, everyone reaps the rewards and the business grows.When everyone is committed to be their best and are willing to put forth the effort required to achieve both self and group improvement, professional training can cause an explosion of growth in the individual and group success of your dealership.  The general work environment and the financial growth of the business and success and achievements of the individuals will grow as well in the process.  As former President John F. Kennedy was fond of saying:  “A rising tide lifts all boats.”The key to the success of the DLA Sales Training System is based on three simple principles:A Salespersons first goal is to lower the customers fear and anxiety by eliminating all pressure and manipulation from their sales process. This is the opposite of how most people expect a car salesperson to be and when you do this you catch them Pleasantly off Guard and gain the chance to earn their business.By being ‘Unique, Different and Inspiring’ to your customers you can distinguish yourself from the competition. The customers will like you and want to deal with you as their salesperson.Shoppers and buyers are drawn to this kind of business environment and they will spread the word to help grow your business naturally in the best way: by customer referrals.The fact is that car salespeople generally fall at or near the bottom of the list every year in the Annual Gallup Poll for “Honesty and Ethics in Professions”.  This alone is reason enough to consider continued professional Sales & Motivational training for your staff if you want to raise your dealership above the crowd and distinguish your business as one that gains a reputation with customers worthy of earning their repeat business.* David Lewis and Associates is the most trusted source for training in every aspect of the retail automotive business.  Visit our website at www.davidlewis.com and see what we have to offer in the way of retail automotive sales education. See More

Latest Activity at the ADM Professional Community

Deepika Singh posted a blog post

Deepika Singh posted a blog post

Are You Aware of These Facts Regarding Windshield Repair in Monsoon?

Getting a windshield damage repaired immediately is the only way to prevent it from intensifying, more so if you carry on driving the car with a cracked or chipped windshield. But what if you want to carry out the repair of your Bolero’s or any other car’s windshield as soon as possible and it starts raining? While you might be wondering whether to cancel or reschedule your visit to the repair centre, here are some facts which might enlighten your more about rain and windshield repair.Can you take the car out for windshield repair when it is raining?No, you cannot expose your damaged windshield to rain or drive it over to the repair centre before covering the damage up adequately. Wait for the rain to subside. Having a completely dry windshield is the most imperative step when it comes to repair or replacement of the front glass. If it isn’t dry, the resin can’t adhere to the crack properly, causing it to probably enter a worse or an equally bad condition. Most of the centres for windshield repair in Bangalore and other metro cities have either a garage or some covered area to be able to conduct the repair. Also, in case of rain, it is best if you avoid using a mobile technician unless you can arrange for a covered area.Can the freshly repaired windshield be exposed to rain?Professional auto centres use a UV light to help the resin in your windshield dry up quickly. Once they are certain about that and release the car back to you, your windshield is as good as new to withstand any amount of rain.However, as a precaution, we advise you not to put your windshield to test in case of severe conditions like hailstorms.Is it safe to use the wipers on a recently repaired front glass crack?Once the crack has been filled completely, technically, it is safe to use the wipers. However, it is recommended that you keep the driving hours limited to two to minimize the use of wipers on the repaired area of the front glass. The resin might have dried but it is best to give it more time to set itself without being disturbed too much. Any immediate post repair damage will result in you having to replace the glass entirely. In such a case, get ready to pay the entire Bolero windshield price which will cost you more than the repair.What are the other precautions one must take post the repair?Your freshly repaired glass might be ready to hold out against severe rains now but there is one thing that you must avoid at any cost - taking your car through a high-powered car wash. The high-pressure jets can cause movement or damage in the resin of your windshield, which must be given ample time to set in without being disturbed or put through extreme conditions.See More

Greg Geodakyan's blog post was featured

Greg Geodakyan's blog post was featured

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach customers. There is an obvious challenge. While selling cars over multiple channels can be a good thing, all channels are not created equal. How do you know where to invest your ad dollars for the best ROI, especially with so many touchpoints, vendors and diverse reporting standards? In my opinion, it’s time for a data standard. Data Standardization: What’s the Big Deal?When it comes to data standardization there is a glaring challenge: Lack of consistency in measuring marketing effectiveness. No common language exists that allows us to hold each other accountable and move the industry forward. And this is felt by everyone: dealers, vendors and OEMS. Think about it. How many vendors do you have? How many reports do you receive each month? Now, think about those reports. How many of them contain different metrics? The reality is that every vendor has their own report showing their own metrics. And, too often these metrics offer little to no actionable data. At the dealer level this creates a blind spot with no actual data, forcing them to make decisions based on emotion, often replacing a vendor with a different one, ultimately becoming a rinse and repeat. On the flip side, the lack of a data standard forces your vendors to spend more time protecting their business than building yours. What’s at Stake?KNOWING what touches are influencing a customer journey is what is at stake.  If you don’t know what is working in your marketing and what is not, and can’t trust your data, how can you act?   It is time to stop wasting time and energy. Time to find a solution that creates alignment, allowing your dealership to assess vendors and their technology on a level playing field.  As an industry we must establish a set of best practices that uniformly show how we’re measuring engagement. Otherwise, vendors will be forced to invest time individualizing metrics to compete against each other, rather than innovating their operations, bringing them into alignment towards the actual goal …truly influencing a customer journey and correctly setting the dealership up to bring home car sales. Google Analytics: A Good First Step in Data StandardizationHow can you create alignment in the current marketplace? By empowering your vendors to work FOR you with a data standard that actually works In my opinion, the best current option is Google Analytics. I say this for a couple of reasons:Vendor/technology neutral platform. As a dealer this allows you to have data dropped in an arena that does not belong to one specific vendor. All data is housed in one place for an apples to apples comparison. Actionable insights. Google Analytics can provide real insights into how marketing investments are performing. However, it is not a perfect tool and must be set up correctly. Currently too many dealers measure their marketing efforts without looking beyond the Google Analytics dashboard of visits, sessions and time on site. If you invest the time to set it up correctly, and work with your vendors to establish appropriate tags, Google Analytics provides a much deeper level of insight. Industry momentum. Thanks to the work of PCG Companies, what was once a conversation has gained momentum in delivering actionable data.  At Client Command we work closely with industry leaders to learn from and add to the efforts to standardize data. The PCG Specification can serve as a guide for you to set up consumer engagement events and goals in Google Analytics, providing a clear picture of which investments contribute to the eventual car sale. Three Simple Steps to Get StartedA good place to start is as follows:Standardize your Google Analytics and tags for source/medium. Ensure your naming conventions are correct, misnaming a source or medium skews your data. The source identifies what is sending traffic to you including advertisers, websites and vendors such as Client Command, Google, etc. Whereas medium is the advertising or marketing method including email newsletter, organic, CPC, etc.Set up Google Analytics to connect any customer interaction with your website to engagement that could lead to a sale. Ensure that you can truly see which source and medium triggers the most events leading to behaviors tied to purchase -- completing lead forms, using the trade in tool, evaluating finance options, viewing photos, etc. The PCG Specification provides a clear picture of how to do this.Establish a comparison to track your vendors. An open standard for Google Analytics will help unify the automotive industry vendor community. Request that your vendors incorporate these insights to improve their reporting. Then you can set up a spreadsheet where you track vendors, how much you spend with each, how they impact engagement, etc. What is the upside of pushing towards a new data standardization model?  It’s the key to getting better!  Once these basics are established endless possibilities are available to evaluate the effectiveness of vendors -- from digital advertising, to chat tools, to trade-in tools – you name it. Better reporting and attribution models are necessary to know what touches are influencing a customer journey so as to maximize your marketing dollars. So, to win at this game, find and work with vendors committed to optimizing technology that measures that customer journey across all digital and non-digital touch points.  See More
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

Badge

Loading…

Events

Social Web Syndication Tools

ShareThis

Find more photos like this on Automotive Digital Marketing Professional Community (ADM)

Social Media Sites Ranked

Videos on ADM Professional Community

#FreebieFriday: Coaching Up & Managing Up


Thumbnail

ELEAD1ONE Partner Bill Wittenmyer explains the concept of coaching up and managing up in this week's episode of Freebie Friday.

3 Keys to Developing Employees on the Phone (Part 2)


Thumbnail

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 2 of this 3 part video blog…

Witt's Wise Words: Do You Know It All?


Thumbnail

ELEAD1ONE Partner Bill Wittenmyer shares some advice for dealership employees with which they can improve themselves in this week's edition of Witt's Wise…

Profit By Action Quick Tip: Extent of the Service Opportunity to Franchise Dealers


Thumbnail

Of the $350B Service business in NA, franchise Dealers only capture 27% of it. In this Quick Tip, Andy Church asks what are you doing to increase your service…

Own Your Market


Thumbnail

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.

© 2018   Created by Ralph Paglia.   Powered by

Badges  |  Report an Issue  |  Terms of Service