Automotive Media Partners, LLC

Serving Auto Industry Leaders, Car Dealers and High Quality Suppliers

Automotive Media Partners

You have arrived at the home of Automotive Media Partners, LLC, the management team that owns and operates:
Automotive Digital Marketing Professional Community

dealerELITE Network

AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


Photos on the ADM Professional Community


by Diyana Lobo

Digital Marketing Wordcloud

by Ralph Paglia Digital Marketing Wordcloud

Blog Posts and Story Telling

by Ralph Paglia Blog Posts and Story Telling

Pinterest Fastest Growing Social Network

by Ralph Paglia Pinterest Fastest Growing Social Network in 2014

dealerELITE Featured Blogs


Have you caught a disease? Sometimes, a seasoned professional sales person falls into the trap of catching the disease known as "EXPERTISE".

As a salesman myself, I would occasionally catch a bad case of “EXPERTISE” and had to push the “Reset’ Button. As a manager, I’ve seen it repeatedly through the years.

The worst…

BDC Manager and Rep Pay Plan Examples

I've been asked this question so many times, so I decided to put together my own personal guide to share. Do with it what you will. Accept it, challenge it, modify it, it's at least a starting point. It's attached as well. Enjoy!…

National Automotive Sales Trainer

AutoMax Recruiting and Training is looking for aggressive top talent who want to get into the “Life Changing Business” with us, recruiting and training Salespeople, Internet Salespeople and BDR’s for dealerships across the country.
If you are a TOP!!!!! Salesperson, an F&I Manager, a Sales…

When Should You Speak During a Demonstration Drive?

The temptation to speak during the Demonstration Drive is something that is hard for many Salespeople to control.  Since it is just beyond the halfway point of a normal sales process, it is tempting to start applying pressure through things like Trial Closes or overselling the Customer on the…

Discover Your Market: Your Employees

4 Reasons Marketing to Your Employees Matters

Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs.…

ADM Professional Community Videos

Used Car Quicktip #6 - Shoppers Could Be Causing Your Cars To Sit - From Jasen Rice


Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching…

Flick Quick Tips - How To Implement A Successful Inventory Video Marketing Strategy


In this edition of Flick Quick Tips, Flick Fusion's VP of Sales Tim James shares how dealers can implement a successful inventory video marketing strategy while also making their current merchandizing efforts more…

Used Car Quicktip #5 - What Improves Search Results For Vehicles? By Jasen Rice from LotPop Inc.


In this video Jasen Rice goes over what guarantees more search results (SRP's) on sites like Autotrader,, CarGurus...and its not getting better…

Quicktip #4 - How Many Pics Are Really Needed?


In this video Jasen Rice will go over the of "how many pictures are needed on listing a new or used vehicle online". Jasen will review that it might not be…

Quicktip #2 - Misperception About Miles


This video talks about the misconception of why low-mileage cars tend to age more often than high-mileage cars. Lotpop will provide the people and processes…

Do You Have a High Quality Product or Service for Car Dealers?


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Latest Activity

Russell Crosby is now a member of Automotive Media Partners, LLC
Jul 25

NJSEOs Jon posted a blog post

2015 4th Annual AP Challenge from Route 23 Ford

Route 23 Ford's AP Exam Challenge; Your Chance to Win a New Ford Fiesta!The AP Challenge is designed to reward high school students by testing their knowledge through AP Exam testing. If they achieve a score of 3 or higher they will be eligible to win one of many available prizes, including a brand new Ford Fiesta!They must also be present at Route 23 Ford at…See More
Jul 11

NJSEOs Jon posted a blog post

We installed RaceDeck Custom Garage Flooring, check it out!

NJ Custom Garage Flooring Install of RaceDeck Tiles by One Day Projex! We recently completed a RaceDeck Custom Garage Flooring Installation in Monmouth Junction (Middlesex County). If you have an inclined garage floor like this client and his brand new BMW M3, an epoxy coating will not work…See More
May 14

NJSEOs Jon posted a blog post

Ford Drive For Your School Event by Route 23 Ford!

Route 23 Ford is hosting this year's Drive 4 Ur School Event on June 12th at Pompton Lakes High School.In the past Route 23 Ford have hosted this event at the Butler and Lakeland High Schools to raise money for school programs. This year they will sponsor the Pompton Lakes High School. For every person that test drives a new Ford, they will donate $20 to the high school. Test Drive…See More
May 7

Featured Blog Articles from the ADM Professional Community

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…

5 Ways Car Dealers Can Stand Out on Facebook

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of…

72% of Marketers Say Social Media Helps Build Loyal Fans

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that…

How Retaining Customers Will Increase Sales

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…

Developing Content To Generate Sales

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…


Posted by Ralph Paglia on February 18, 2010 at 5:10pm


Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

One Size Does Not Fit All

In an article that I wrote several years ago (which you may wish to review at, I stated that “There are today, and there probably always will be, as many different compensation plans as there are dealerships. That is the nature of our business… be have a unique dealership culture….reflected in the way we treat our customers and our employees. And management and sales "pay plans” are…

Automotive Service Advisor – Bill Dube Hyundai


Bill Dube Hyundai is currently looking to hire…

How does your store target its Facebook ads?

My colleague Rachel Speiser recently wrote this great post about "quality vs. quantity" with Facebook ads. I'm curious to see if anyone else sees it this way:

Independent, grassroots SEO webinar scheduled for Wednesday, August 12

SEO has changed big time in 2015. We at 9 Clouds have found some great ways for you to independently and proactively tune up your SEO to 2015 standards.

This webinar is intended for GSMs, marketing managers, dealership marketers and anyone else who administers a dealership website. 

If you're reading this, I hope you can join us!…

AutoUpLink Technologies Hiring CA District Sales Manager

We're hiring a producer with rev gen mojo:

Learn more about a career with AutoUpLink Tech:

<drops microphone>

dealerELITE Latest Activity

Timothy Marvel posted a video

Timothy Marvel posted a video

If You Do What Is Easy.

Today is about #planning. I heard a speaker use the phrase that if you do what is easy then your life will be hard. And if you do what is hard your life will...

Latest Activity at the ADM Professional Community

Dawnrichard posted a blog post

Dawnrichard posted a blog post

Cars & Maintenance: How to Avoid Issues

Cars can be of trouble, especially if we fail to take care of them. Like any other machine, they need proper maintenance for them to work properly. For all the practical reasons, it’s going to be more than inconvenient for you to get stuck on the road, as cars can be stubborn and at times just won’t start.Malfunctioning of any part can cause your driving experience to go haywire. This is why it is important to be careful. If reports are to be believed, most people experience car issues during winters as the cold weather cause several problems from blocking of pipes to frozen liquids. Conversely, the problem can occur anytime.To be safe you must take a TOWBIF ride that can be very much helpful. TOWBIF stands for Tires, Oil, Windows, Brakes, Interior and Fluids. Nonetheless, to help you in this regard given below are some value car tips.Worthy Tips:Few tips are mentioned below which you can consider as a check list.Tires: Your car tires must be properly inflated as per the standard specified pressure. If you do not take of this point, not only will you put a lot of pressure on the body and engine of your car, but will also end up having to order a new tire for your vehicle.Oil: Car is not going to go far if it’s not properly oiled. Most vehicles come with details on how and when to oil a car, but if you have issues you can turn to a good mechanic.Windows: You should always discourage broken and dusty mirrors. If it’s broken or dirty, make sure you get it fixed or cleaned so you can have a safe driving experience.Brakes: Don’t let your car control you. you must be controlling your car instead. For that cause your car must be in a good condition and your brakes should work fine. The best thing to do is to take care of brake shoe, not to apply a lot of pressure and to use the right lubricant.Need Mechanic?So what if you take care of all the above mentioned points but your car still doesn’t work properly? In this scenario you need the services of a speedy vehicle repair Mississauga company. There are several mechanics offering their services, but it is important that you pick the right one. Some factors to consider include:Experience: Always choose a provider that has experience in the industry. Cars can be tricky and trying a novice may not be the best idea.Cost: Since budget in most cases is limited, it is important that you pick a mechanic that is affordable.Service: Of course, this is the most important point. Always pick a mechanic that knows what he is taking on.We hope these points will help you pick the right mechanic and you will also be able to take care of your vehicle in a better manner.See More

Thomas Morris posted a blog post

Thomas Morris posted a blog post

Is your dealership a PowerDealer? You should be. Here's why:

Sponsored by: Strategic alliance with:Transactional-based Data IntelligenceFREE toFranchisedDealersPowerDealer is the answer to all of your everyday questions:Let PowerDealer help you benchmark your dealership performance vs. your competition,while identifying key profit opportunities.For more information, please contact:Tom Morris at 716-829-9368, Thomas.Morris@jdpa.comHugh Peeples at 904-759-8082, Hugh.Peeples@jdpa.comMyPowerDealer.comWhere can I find quick new- and used-vehicle inventory turnovers?How can I successfully tie more market-driven trade appraisals into my directmarket?How is my competition selling their vehicles and how can I conquest sales andimprove my market share?How can I increase my used-vehicle sales and profitability?Where can I find which new- and used-vehicles in my market have the lowestturn rate and highest profitability to help me both stock the right inventory andexpand my inventory choices?How can I cut ad spend, while making my advertising and promotions moreeffective at targeting the right audiences?Dealer-Specific Reports:New/Used Customer Sales Google Map: Using a map-and-pins style graphic,shows where the dealership’s customers are coming from and what theypurchased.New/Used Sales by ZIP Code and Compare Sales by ZIP: These two separatereports, with versions for both new sales and used sales, allow the dealershipto assess how marketing and sales efforts impact performance. Sales, updateddaily, can be tracked by ZIP code, county, city or state; as well as by comparisonof two time periods to view vehicle sales data.New/Used Average Deal Recap Report: Compares the components of dealstructure between the dealership’s sales and those of competitors. This reportalso helps the dealership spot performance gaps and identify areas whereadjustments may improve volume and profitability. Know your risk factors onevery vehicle on your lot.New-Vehicle ROI Report: Shows analysis by model line for each franchise thedealership sells, compared to other PIN dealers in the market area that carrythe same franchise. The report identifies whether competitors are turningthe dealership’s same-franchise best-selling model line faster, which aids indetermining whether gross should be considered rather than turn rate.Market-Specific Reports:New/Used Finance/Leasing Report: Allows dealers to see which lenders areoffering the best finance and leasing options, and provides multiple optionsother than the captive lender. Allows a dealership to determine how to increaseprofitability by identifying lenders that offer lower buy rates.Used-Vehicle Booking Tool: Makes it easy to manage used-vehicle inventory. Byentering a VIN or make model and year, the tool ranks the vehicle by ROI againstall models in the market, as well as recent sales and recent trade-in ACVs (ActualCash Values).Used-Vehicle Guidebook (Pricing Report): Provides dealers with informationon which vehicles are moving in the dealership’s market area. Allows dealers toimprove inventory mix by evaluating trade-in value and auction and wholesalepurchases. The report lists vehicles by make, year, model and trim level andincludes the vehicle cost (including recon) at the time of sale, as well as saleprice, gross, retail turn rate, ROI, and volume.New-Vehicle Franchise Performance: This report, unique to PIN, shows theentire PIN market at a glance, which allows the dealership to monitor franchiseperformance in their market area. The report also shows key components of dealstructure for each new nameplate sold in the dealer’s market area, as well asselect back-end sales, finance reserve, warranty penetration, price and income.The report allows the dealership to compare with most competitor makes toidentify areas in which to improve dealership competitive edge, such as monthlypayments and APR terms.The PowerDealer demo site can be accessed at and by entering:Login: pindemoPassword: pindemoDashboard: Provides visual comparison of KeyPerformance Indicators (KPI) and allows forcustomized goal setting.Customer Sales Google Map: Illustrates wherecustomers are coming from.Used-Vehicle Guidebook: Improve inventorymix by evaluating trade-in value and auctionand wholesaleFor more information, please contact:Tom Morris at 716-829-9368 or at Thomas.Morris@jdpa.comHugh Peeples at 904-759-8082 or at Hugh.Peeples@jdpa.comSee More

Mark Thompson posted a blog post

Mark Thompson posted a blog post

3 Benefits of Learning SEO Fundamentals

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.Search Engine Optimization might prove to be quite a hard task and that is why it is wise that whenever you need help with optimization, you hire a professional SEO to help you out. Most people are not honorable and it at times reflects in their business, it is therefore wise for you to always be capable of telling what is going on. Learning the theory of the optimization process is an added advantage since it will protect you from being duped by any SEO company. It is also advisable that you try and get this training from SEO professionals who have sufficient knowledge to help you out. The following are the benefits that you will enjoy from learning the SEO theories prior to hiring a company:• Better Paying Jobs Most companies are nowadays doing most of their trading online and with the vastness of the internet and the large numbers of businesses online, it is important to be able to standout if you are looking to do some business at all. Learning SEO techniques can result to you being hired by an SEO Brisbane company or going into business for yourself and making some good money. The use of search engines to gain popularity is the trend in today’s modern world. This therefore makes the job one on very high demand which in return will make the job quite expensive.• Maximum Business ExposureIn a business platform where there are thousands of jobs competing for the same customers, you might want to find some way of putting your business a little bit ahead of the rest. Using the search engine optimization on your website and making it SEO friendly will help you to attract huge number of traffic for your website. When you use the SEO techniques properly you will end up providing your business with the maximum exposure and therefore improving your sales and profits.• Starting your own BusinessPeople are not all the same, some are contented with being employed whereas others are determined to be their own bosses at whatever cost. If you are one of those who are not fond of being employed and you have some SEO training, you can simply find some people and employ them to start your own online advertising and marketing business. You should make sure that you were trained on SEO fundamentals by some individual or a SEO company that truly excel SEO in execution. Once you have this good training you will have a rather easier time starting your own company, the only other skill that you will require will be management.SEO companies at Brisbane are making it easier for online businesses to increase their numbers of visitors. The points mentioned above show you what you will benefit from by learning the SEO techniques that are used when optimizing websites to make them more popular online. When you use those techniques as instructed, you will turn your website or that of your client’s into an attraction for traffic. Make sure that you learn from the best to ensure that the knowledge you gain is relevant when it comes down to work. Having fundamental SEO understanding helps appreciate the works and progresses made by your hired SEO farm.See More

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Videos on ADM Professional Community

Social Tips Series - 1. Review Site Best Practices


As part 1 of our tips video series for social and reputation management, here are 6 tips to help keep yourself in the running to be #1 of the 1.2 dealerships shoppers will visit.

If you’re using social media as a broadcast network and ignoring your online reputation, you’re missing out on a chance to meaningfully connect with your…

Auto/Mate Customers are Invited to Our Fall User Summit in Chicago!


Auto/Mate's 3rd Customer User Summit will be held in Chicago on October 12th and 13th. For more info visit…

Used Car Quicktip #7 - Are You Branding Your Dealership Enough?


Can you over brand? Jasen Rice thinks that some dealerships don't do enough branding when it comes to their inventory marketing online. There is prime real estate in your vehicles thumbnail photo and dealerships need to take advantage of that space to brand their store, their website and certification. In this video we go over bad…

Auto/Mate: We Do Business Differently


What makes Auto/Mate different? Our top tier software combined with our 950 years of dealership experience, and an unrivaled focus on the customer.

What Jobs Boards to use to Tap into Talent "The Recruiter" Episode 10


What Job Boards to use. Posting jobs on Career Builder or Monster and data mining for applicants. Zip…

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