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Automotive Digital Marketing Professional Community

dealerELITE Network

AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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www.lot-master.com/

by Vincent Rotondo PRE-ORDER NOW Your lot car look this good

www.lot-master.com/

by Vincent Rotondo This system is perfect for aligning automobiles on car lots, motorcycles, RV’s, pallets in warehouses, chairs, display racks, etc., giving an extraordinary presentation.

www.lot-master.com/

by Vincent Rotondo This system is perfect for aligning automobiles on car lots, motorcycles, RV’s, pallets in warehouses, chairs, display racks, etc., giving an extraordinary presentation.

Mustangkey

by The Key The Key sells the Dodge Mustangs you want.

taurus

by The Key The Ford Taurus is one of the popular cars sold at The Key.

dealerELITE Featured Blogs

The Good + Bad News about Your Service Drive: What Women Want

Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.…

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves. Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process…

Persistence Wears Down Resistance

Persistence Wears Down Resistance

By: Alan Ram

I said this before and I'll say it again, I have learned so much about selling by being a customer. Here's a saying that we take for granted that you've heard a million times, “Persistence wears down resistance,” as a matter fact, I invented it.

 

That’s not really true, but it's a great saying that you need to apply to your mindset daily when you sell…

Tremendous Supporters!

Welcome to this week’s edition of Beggs on the Used Car Market, with insight and data from Ricky Beggs and Black Book. What a week it was as Black Book was on the lanes getting the most current market insight and also attending the annual National Auto Auction Association convention, this year in historic Boston. A huge thank you goes out to all the auctions and remarketers that support Black Book as we…

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That…

ADM Professional Community Videos

How Dealers Can Use Social Media at the Dealership


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Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the…

Create Customer Loyalty by Building Employee Loyalty


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Mike Esposito, President and CEO of Auto/Mate, talks about the importance of building employee loyalty as a precursor to building customer loyalty. Includes thoughts on pay plans to motivate employees…

Kaspersky Lab's David Jacoby on Social Engineering


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Kaspersky Lab Senior Security Researcher, David Jacoby talks about countering social engineering in a dealership environment. Protecting your automotive enterprise from attack is easy if you take the right…

Sorry for the rant but it needed to be said. RE: Vendor Education


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It's about education. In our industry, we have to work together to share best practices. Automotive vendors need to be more educational in order to keep up with the competitive nature of the…

The Universe Made Car Sales People


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There is a reason we have people who sell cars. This video is for everyone in the business. Feel free to distribute away! BUT... please.. do not re-label it…

dealerELITE Top Content Past 7 Days

1. Persistence Wears Down Resistance

Added by Alan Ram on September 30, 2014

3. Are you looking in the right places?

Added by Paul Potratz on September 26, 2014

 

Do You Have a High Quality Product or Service for Car Dealers?

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Review: 2015 Nissan Altima Trim Lineup

2015 Nissan Altima - Available in Ramsey, New Jersey. Shopping for the 2015 Nissan Altima in North Jersey? For 2015, the Nissan Altima is available with the legendary 3.5L 270hop V6 Engine capable of 32mpg on the highway or the 2.5L 182hp 4-Cylinder Engine that produces up to 38 mpg on the highway…See More
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Featured Blog Articles from the ADM Professional Community

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…

5 Reasons to Shift Auto Marketing to 50-Plus in 2014-2015

U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which…

Digital Dealer 17 Review with Stan Sher

Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them.  Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years…

Updates for the 2015.5 Volvo Model Lineup

New Updates for 2015.5. Volvo Models! 

For the 2015.5. Volvo model year, Volvo has made three important new updates that are definitely worth mentioning. As we all know, Volvo has always been on the leading edge of comfort, convenience and safety and these new updates for the…

Good Customer Service?

Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.

 

How is good customer service…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

QR Codes - Untapped Potential?

Hi all,

(Forgive me if this has been discussed.)

My interest in the potential use of QR codes has been piqued by a client who requested one for a special promotion, and I'd love some feedback.

How has your dealership or agency successfully utilized this tool?

Does it help with corporate branding?

Do QR codes that point to a company's social media site actually result in increased engagement?

To some degree, I feel like QR codes have enormous…

Automotive Digital Marketing ProCom Hits 10,000 Members!

Congratulations to Ralph Paglia and his team of editors! This is a great milestone and demonstrates the type of education and networking that ADM has brought to the industry for the last seven years.

Dealers, vendors, and industry professionals, what is your favorite part about ADM? What could they do to…

Dealers Failing to Capture Customers Over the Phone, Marchex Reports

SEATTLE — When consumers search for cars, parts or auto services on their mobile phones and call up a dealership, one in six times their call doesn't get answered, according to data released by Marchex, Inc., a mobile advertising technology company.  

The finding was one of many in an in-depth study released today by the Marchex Institute, the data and insights team at Marchex. The white paper, entitled "Mobile Consumers Are…

Which vendors do you like for Craigslist posting

Quick question? Which vendors do you feel are the best for Craigslist posting? Why do you like them? I'm looking for a new provider and need some feedback.

Five Technologies That Will Make Future Cars Safer

pedestrians

Pedes­tri­ans some­times wan­der into traf­fic. Imag­ine if their cell phones could alert oncom­ing dri­vers. In a sys­tem being tested by auto-parts sup­plier Denso, com­puter soft­ware in the car would receive the phone sig­nal, ana­lyze speed and direc­tion, and instantly deter­mine if the pedes­trian will cross the car’s path. That cuts down on false warn­ings. “It even can go as far as…

dealerELITE Latest Activity

Carol posted a status

Carol posted a status
"Have you read this? Do you have a dependency on leads? http://live.cbtnews.com/flip/Digital/files/23.html"

sara callahan's blog post was featured

sara callahan's blog post was featured

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves. Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it ever was. The Vibrant study included 1,000 Americans between the ages of 13 and 64 and revealed some interesting data that should serve as a wake up call for brands. Some of the study’s key finding includes: “…one in three consumers rate the advertiser’s own website as the most useful source of information after seeing a product.”“Sixty-four percent stated they were receptive to brand images, and 57 percent were receptive to video.”“Forty-six percent stated they were receptive to articles written by brands.” According to an article about the study, published on the Content Standard, “the majority of US consumers want content from their favorite brands, and 46 percent read their favorite brands’ blogs.” Many companies question the value blog articles and content bring to their brand. As public relations agencies increasingly take on the responsibility of managing social media and content marketing, it has become apparent that producing content offers a myriad of benefits for companies. This includes opportunities to connect with their potential and existing customers via comments, the ability to position themselves as thought leaders in their industries, search engine optimization benefits and, most importantly, the ability to keep their companies top-of-mind. The key to successful content production is cemented in the strategy that content produced must provide value to an audience. All companies want to spread the news about their latest product and service. There is nothing wrong with that. It just has to be done right. A company needs to strike a balance between product info and best practices tips and information of value to their audience. PR professionals can strategically identify key industry sites and news sources that are appropriate for each message. According to this study, customers – both existing and potential – want to learn from you and better utilize the products and services you offer. Many of you, however, aren’t providing the content their audience is seeking. If almost half of consumers trust your content, ensuring that the content is relevant, educational and informative, is of utmost importance to maintaining and building an audience. Consistently creating and publishing content can also lead to increased requests for interviews and speaking engagements. Companies who employ successful content marketing strategies oftentimes find media sources and events seeking them out as a result of their increased profile. This Vibrant Media study data suggests that companies should increase their focus and efforts in creating successful content marketing strategies.  The data shows that apparently your customers are not simply paying attention, but are craving this content. If you fail to produce any, you are missing golden opportunities to connect with your audience, and losing the side benefits that consistent quality content can produce.See More

Anne Fleming's blog post was featured

Anne Fleming's blog post was featured

The Good + Bad News about Your Service Drive: What Women Want

Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.The Good News? Women are having very good experiences on the front end of the dealership. 93% of women report it was easy to schedule their service appointment. Furthermore, a stellar 95% of women report being satisfied with the way they were greeted by the service advisor. Better yet, 96% were completely satisfied with their dealership experience. Bravo!The Bad News? There is a drop off at the end of the interaction. How so? Only 69% of women report receiving follow-up communication from their dealership… a huge miss! Why not send them a personalized email for a free car wash? A free tire rotation or oil change? Additionally, 13% of our reviews report the service was not completed correctly, on time or at the estimated price. This is more troubling, as over one in 10 women can be leaving your dealership, and because you don’t even know it , you can’t resolve the issue and retain that customer.Want more information on this all-important topic? Click here to read All dE members will receive a Free copy of the 2014 Women’s Car Buying Report? Click hereSee More
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

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Used 2012 CC Sport | Union Co. VW Dealer offers BEST used Volkswagens


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Let`s crank up those speakers! It`s Show Time! Watch Ken Beam from Douglas VW show you this absolutely beautiful 2012 VW CC Sport! Just traded in and it`s just stunning both inside and out!

This gorgeous 2012 CC Sport only has 30,234 low miles and is ready for you to take for a spin!

Vin#WVWMP7AN2CE538643…

Auto Dealers | Want More Leads?| For less than 20 cents per lead! | Watch this!


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Take Text to the Next Level​
With the click of a button our Text Lead Generator software instantly provides all the information that your client is looking for in the form of a text message that includes a quote and vehicle details for any car on your website! Unlike with email, potential clients actually take the time to read…

Dealers Get More Leads! Mobile Leads!


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Dealer Mobile Marketing lead generating software for auto dealers is the ONLY mobile provider that allows auto dealers the flexibility to create any type of mobile campaign marketing strategy they can imagine. Our software is packed with many unique features which differentiate us from every other mobile platform in the market place. No other provider has all…

How Dealers Can Use Social Media at the Dealership


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Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the…

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