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by Ralph Paglia Jewel Nightclub Party at Digital Dealer 23

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dealerELITE Featured Blogs

How Can You Increase Your Sales to Women?

One Size Fits All No Longer Applies
According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to…

3C's - The Correction (Remedy)

The information that the technician provides the manufacturer is one of the most vital sources of product improvement information that the manufacturer can get! So by writing your comments well, you are doing what you do best to not only help the customer but also keep vehicles functioning and improving. You are what helps us get kids to school,…

A Reality Rebuttal to 4 Excuses That Hold You Back

Excuses are the DNA of underachievers. It's the one that all underachievers have in common, and making excuses in turn makes you common, ordinary, repulsive, unpopular, and ultimately holds you back from being unstoppable in all you do.

There are several excuses that can hold you back from living the game changer life, but in my newest podcast episode I share 4 of the most commonly used ones that you may hear others give - or that you may even utter yourself from time to time.…

Key Elements to "Maintaining A Success-Oriented Attitude"

Here are some key concepts I’ve learned both from my mentors and from my own life experience — to maintain a success-oriented attitude. The common element to each of these is that you have to take Action:

 

  • Surround Yourself with Mentors/Role Models — Build a circle of positive people who dream bigger and think bigger than you do. Whenever possible, dump…

(Not So) Radical Ideas – Critical Changes for a Millennial Work Force

I recently spoke at a conference in Orlando. After my presentation, I noticed a workshop on the schedule: “How to recruit and keep your technicians.” I ran down the hall to a room packed like sardines. The conference-goers were anxious to attend because someone was finally going to share the magic bullet! A woman approached the podium. We awaited her message with anxious…

ADM Professional Community Videos

Witt's Wise Words: Where Are the Most Opportunities? Sales or Service?


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Bill Wittenmyer shares which department your dealership has the most opportunities in this week's episode of Witt's Wise Words.

Freebie Friday - Fight the Sales Slump


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How do you ward off the inevitable sales slump in a volatile market? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares a proven, but simple strategy for building a better pipeline to keep your momentum, even during periods of economic…

Adopt a No Fake News Culture


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Josh Blick explains why dealers should adopt a "no fake news" policy in their store in order to truly understand what's going on financially.

Service Opportunity Is Still A Huge Opportunity


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Bill Wittenmyer explains why service is still a huge opportunity although there is a bump in the road that dealers are missing.

Quick Tip 34: The Key Driver to the Success of Your Inventory


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Jasen Rice explains what the key driver to the success of your inventory is in this Lot Party Show Quick Tip.
 

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Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

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Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

Car Buyer Myth Busters from PERQ

5 Key Car Buyer Myths and Realities

 

Myth… …Reality!…

Driving traffic with Reputation Marketing

Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online reputation to the 91% of people that look at online reviews and reputation before making a purchasing decision.

 

Digital Media Nation Drives Trust and Referrals with the Launch of Reputation Sensei Peachtree Corners, GA, September 18, 2017 --(PR.com)-- Digital Media Nation, a marketing agency specializing in reputation, social media and video…

Understanding Customer Intent

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Informational, and Transactional. 

For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such…

Why is it important to differentiate between mobile and desktop in SEO?

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization.
More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it…

Ideas to attract service staff?

Does anyone have suggestions for gaining applicants among the service department?

I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?

Any input or ideas would be appreciated.

dealerELITE Latest Activity

Andrew Conallen posted a blog post

Andrew Conallen posted a blog post

Hitting Reserve Fuel: Why It’s a Bad Idea

If you haven’t found yourself puttering to a standstill with the Reserve Fuel icon lit up, you’re either very conscientious, or you haven’t been driving all that long. Occasionally running out of gas is one thing, but regularly hitting your reserve can have potentially serious consequences, for your car’s components – and even for your safety.Understanding your reserve tankWhen it comes to running out of juice, the term 'reserve tank' is sometimes used – but this is something of a misnomer; very few vehicles have a separate tank for emergency gas. Rather, the reserve light pings on when your gas dips below a certain level.How far can you go on reserve fuel?There is no industry standard on how far a car can travel on reserve fuel, but as a rule of thumb you can expect there to be 10-15 per cent of a full tank when that ominous light flicks on. Even if your math isn't so good, you should be able to work out roughly how much mileage you can expect before you shudder to a halt. Naturally, this calculation is more accurate if you know your vehicle's MPG figure – although there are still a few ifs and buts.Driving style and conditionsIf you're the kind of 'assertive' driver who enjoys quick acceleration and higher speeds, you can expect your last drop of gas to burn off pretty quickly. The same is true if you're fond of hard cornering and sharp braking.Additionally, if you're carrying a heavy load or have low tyre pressure, you may not make it as far as you'd hoped.And if you're route to the gas station features hills, you could run out of juice even sooner. Running up inclines burns more fuel than when you’re on the level, and the angle can even prevent the reserve fuel from reaching the gas pick-up device.Don't even think about it…The auto forums are full of out-of-gas stories. Don't be tempted to 'see how far you can get' on your reserve fuel. Running your engine dry is bad for the components, and in an older car may require a full engine bleed before you can restart it.Filling up by the roadside with a jerry can also be a bad idea: any kind of activity by the side of a busy road is hazardous – but especially so when it involves flammable liquids. And let's face it, running out of fuel is entirely unnecessary, unless you take a seriously wrong turn in the desert somewhere.Keep your tank at least one quarter fullAim to keep your tank at least a quarter full at all times. For long trips, buy a full tank and work out where your next fill-up will be.Let’s not fuel the mythsBut if you do happen to find yourself running on vapour, there are a few untruths you should be aware of. Some people believe that running low will mean your engine sucks up any debris that may be sitting at the bottom of your fuel tank, potentially causing damage to your engine's moving parts. This is simply a myth – today's fuel systems feature at least one fine grade filter, while larger particles are caught by a special gauze sock protecting the gas pick up nozzle.Another myth purports that continually running with little fuel leaves large air spaces in your tank, in which corrosion can take place. This was a worry years ago, when most tanks were formed from pressed steel. Today's cars feature much more durable plastic tanks, in which corrosion is, of course, not an issue.Not convinced? Here are some more reasons why you shouldn't run low on gas:Your fuel gauge might not be accurate. It should be thought of as an estimate, not a hard-and-fast measurement.Running out of fuel may damage your catalytic converter.Plenty of fuel in your tank helps protect your fuel pump. Low fuel can mean the pump sucks in air, which creates heat and may damage the pump. Gas essentially acts as a coolant for your electric fuel pump, which can be expensive to repair or replace.Running out of gas could put you and others in a dangerous situation. You could find yourself in a remote location, far from a gas station, or you could stop running on a busy road – which carries obvious risks. Additionally, your airbags won’t function if the engine is off.So the next time your Reserve Fuel light blinks on, head to the gas station. Better still, fill up long before you reach the bottom quarter of a tank.See More

Latest Activity at the ADM Professional Community

Bill Wittenmyer posted a video

Bill Wittenmyer posted a video

Freebie Friday – You’re Paid to Play, Not to Watch

Sales isn’t a spectator sport! In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares the importance of getting in the game and taking co...

Chris Miller posted a blog post

Chris Miller posted a blog post

Is Selling A Car More Important Than Preserving A Life?

The Future of Used Car Recalls  A recent Automotive News report states that one in four vehicles for sale by CarMax has a safety recall that need to be fixed. A separate report by consumer advocate group the Center for Auto Safety places it at 27 percent. Whatever the exact amount, the scandal has proven to be a black eye to the automotive giant CarMax.  According to the Automotive News article, CarMax isn't authorized to complete recall repairs and close out recalls, the company stated that repairs are, ``based on the manufacturer's relationship with its dealers and registered vehicle owners, and not with independent used auto retailers, like CarMax."  "Our experience shows us customers are in the best position to act on recall information directly with a manufacturer-authorized dealer," the statement went on to disclose. "We have found that dealers are often more likely to provide timely recall repair to customers rather than to a competitor, like CarMax, so we encourage customers to have recalls repaired at a manufacturer-authorized facility." In summary, CarMax lets customers know when there are open recalls on a vehicle the consumer intends to purchase and informs the customer they are better off getting the recalls repaired on their own, rather than CarMax handling it prior to the sale.  While it may be positioned as more advantageous to the consumer, CarMax has received quite a bit of criticism from consumer groups, having side-stepped overt disclosure of recalls due to a technicality of sorts and exposed consumers to safety risks.   Some of the defects found in vehicle models sold by CarMax have been "responsible for thousands of injuries and dozens of deaths," according to the statement from the groups, which called for action from state law enforcement officials.  While CarMax is not alone in this practice, this epidemic of selling vehicles with open recalls should be curtailed, if not eliminated. Consumers are aware of recalls and are increasingly irritated when sold vehicles by independent or franchised dealerships with an open recall. They dislike the process of signing a disclosure in the finance department, subtly notifying them of any open recalls on the vehicle. Consumer perception is already a challenge in the automotive industry - and these inconspicuous disclosure documents further leads to consumer distrust.   With almost 100 million vehicles on the road today with open recalls, the last thing the industry should be supporting is adding to that number by selling used vehicles with open recalls. The recall situation is already exacerbated by the fact that, right now, new vehicles are rolling off the production line with the exact same defective airbags that are under recall.  In a couple of years, these will also require recall repairs.  In addition, let’s not forget that new factory recalls occur daily, which will need to be handled within the next 5-7 years.   Is selling a car more important than preserving a life? No amount of profit justifies that and, I believe that many dealers feel the same way. The problem isn’t human emotion, but rather commerce. Dealerships can’t stay in business if they don’t sell cars and, if they hold onto cars for months awaiting a recall repair, they will lose money.   The long- term solution lies in a coordinated effort and commitment between all parties involved: the government, OEMS and both franchised and independent dealers; to prevent these vehicles leaving the lot in the first place and to work together in unison to fix these recalls.    In the interim, it appears that independent and franchised dealerships are left to fend for themselves.  Dealerships that are interested in protecting their assets and the integrity of their dealerships in the eyes of the consumer, should pursue a comprehensive recall management initiative.  With the solutions available dealers can no longer shrug their shoulders and shirk the responsibility, at least, not without facing the similar fate and criticism that CarMax now faces.See More
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

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Freebie Friday – You’re Paid to Play, Not to Watch


Thumbnail

Sales isn’t a spectator sport! In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares the importance of getting in the game and taking control of your destiny – and your…

It's The Little Things That Matter


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myKaarma CEO/Founder Ujj Nath shares why it's the little things that matter when it comes to customer experience in the dealership.

Witt's Wise Words: Where Are the Most Opportunities? Sales or Service?


Thumbnail

Bill Wittenmyer shares which department your dealership has the most opportunities in this week's episode of Witt's Wise Words.

Freebie Friday - Fight the Sales Slump


Thumbnail

How do you ward off the inevitable sales slump in a volatile market? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares a proven, but simple strategy for building a better pipeline to keep your momentum, even during periods of economic…

Adopt a No Fake News Culture


Thumbnail

Josh Blick explains why dealers should adopt a "no fake news" policy in their store in order to truly understand what's going on financially.

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