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dealerELITE Featured Blogs

Learning Leadership from Coach John Wooden


The late and legendary John Wooden is regarded by many to be one of the greatest basketball coaches of all time. In his storied 40-year career as a coach his name became synonymous with success, having had only one losing season: his first. As the head of UCLA’s men’s basketball program, his teams won 10 National Championships in a 12 year span – 7 of which were in a row – and had four undefeated seasons. Prior to his death in 2010 at the age of 99, he was honored in the College…

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale. So while providing fast service and keeping up to date tech-wise are important, you need to adopt measures to ensure your female customers and guests…

THIS is the Game Changer Life

What does living the game changer life really look like? What is the unstoppable mindset really all about? In this episode Dave answers these questions and more to help paint a portrait for you to see what living the game changer life is truly all about. Identify where you are in relation to the key points shared, and make adjustments to get or stay on track towards living the game changer life. Listen to it today on iTunes, Google Play Music, Stitcher, or at …

Are You Unintentionally Creating Missed Opportunities?

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period.

 

Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And,…

Write Service Podcast- Episode 35: How to Find Great Service Advisors!

This week, Jeff begins a new series on how to find great service advisors, where to find them, and how to make them the best for your dealership! He will show you how to motivate your current advisors, post effective job advertisements, and how to train them for highest retention. Stay tuned for the first few tips of the series! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to…

ADM Professional Community Videos

Changing in stock date for used cars? I can't believe I had this conversation with a dealer.


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In this Facebook live quick tip, Jasen Rice from Lotpop goes over if you should change the instock date for a used car if it takes too long to get ready for…

Is Facebook Important to Automotive Marketing?


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CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.

Focus on Missed Calls


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Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.

Automotive Digital Marketing Member Pricing For Internet Sales 20 Group 11


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Automotive Digital Marketing Member Pricing For Internet Sales 20 Group #11 in Miami June 11-13, 2018.

'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia


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'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia

dealerELITE Top Content Past 7 Days

 

Do You Have a High Quality Product or Service for Car Dealers?

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Golen Engine Service is now a member of Automotive Media Partners, LLC
Jul 9
Reid Zaritsky posted a blog post
Jun 25
Carmen Fiordirosa posted a blog post

What To Do When You Find Rust

Proper rust prevention helps keep a vehicle's body in top condition to help the vehicle maintain its value over time. To avoid a hit in budget, practice smart rust prevention methods and learn how to repair small rusted spots.Courtesy of CleanToolsSee More
Jun 11
Carmen Fiordirosa is now a member of Automotive Media Partners, LLC
Jun 11

Featured Blog Articles from the ADM Professional Community

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing.

Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market.

And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…

4 Tips for Finding a Great Used Car

A used car can be convenient for many reasons. It can help you travel safely to work, school and beyond. It can save you a lot of money as well. Brand new vehicles tend to cost a pretty penny in comparison to used ones. If you want to shop for an amazing preowned car, there are numerous options…

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…

Is it Legal to Use Paid or Fake Testimonial Videos?

If you aren’t familiar with video testimonials,
you may be wondering – what’s the point?

Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…

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Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

Getting more buyers to your dealership!

If this is what you need and do not want to spend a arm and a leg and do not like contracts, get in touch with me, we have the best platform out there, and MANY dealer referrals to back that up, not ones just written out, on their letter heads! We are 100% performance based!

Twitter For Car Dealers

Hello all!

Some useful info about whether or not should dealers use Twitter to promote their inventory. …

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workers

Las Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of…

5 SEO Tips for Auto Dealers Selling Auto Parts Online

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.

Here are some tips to use on your own website.

Tip #1: Understand the Road to Purchase for auto parts SEO

The Road to Purchase for car parts can vary a…

dealerELITE Latest Activity

Crystal Hartwell posted a blog post

Crystal Hartwell posted a blog post

Automotive Broadcasting Network Named to Jacksonville 2018 Fast 50

Leading innovator in automotive retail digital signage has experienced 65% year-over-year revenue growth by helping auto retailers improve the in-dealership experienceJacksonville, FL – July 16, 2018 – Automotive Broadcasting Network (ABN), the leading innovator and provider of digital signage solutions for automotive dealerships, has been named to the Jacksonville Fast 50, a reflection of the company’s 65% growth in revenue and exponential increases in both employee count and customer base.  The Fast 50 is awarded by The Jacksonville Business Journal and recognizes Northeast Florida’s fastest growing privately-owned companies.  Headquartered in Jacksonville, ABN provides custom marketing content for all dealership profit centers and curated, commercial-free broadcast content from CBS, Fox Sports, E! and others. The company’s Florida-based staff grew over 200% from 2015 to 2017 as revenues increased from $8 million to $13 million.“We are grateful for the Fast 50 recognition and proud of our team for delivering a world-class digital technology and content solution that creates a unique and memorable in-dealership experience - one that aligns marketing messages, engages customers, and converts buyers into advocates,” said Automotive Broadcasting Network Founder and CEO Jerry Daniels. The company’s growth reflects the explosion of the digital signage market, which is projected to reach $31.71 billion by 2025(1).  ABN’s digital signage and content solution is proven to increase customer engagement, vehicle sales, and sales in the service lane. ABN particularly appeals to millennial customers who expect an experience-led environment in the auto showroom that complements today’s technology-driven buying process.  “Digital signage adoption in automotive retail will come in at approximately 20% by year-end 2018, which represents over a 100% increase from the prior year. We expect continued growth in the coming years as dealerships seek to create ‘micro-moments’ of influence with customers who are narrowing the number of showrooms they actually step into,” continued Daniels. “Progressive dealers and automakers are recognizing that the automotive showroom environment needs to align with today’s digital consumer by offering a modern showroom and service area experience -- one that is engaging, informative and entertaining.” In addition to ABN’s range of digital signage options for dealers, the company’s solution includes DealerTV, video walls, service menu boards, appointment boards, ABN Live!, which turns customers into brand advocates via social media, and ABN Inspire!, a complete reimagining of the sales leaderboard.(1) https://www.grandviewresearch.com/press-release/global-digital-signage-market About Automotive Broadcasting NetworkThe Automotive Broadcasting Network (ABN), a Brother's Media Group company, is the premier end-to-end digital broadcasting network developed to meet the complex digital signage, programming, and contextually relevant advertising needs of OEMs and retail automotive dealers. ABN delivers a transformative customer experience that drives increased sales, customer retention, and brand loyalty to over 1,500 retail automotive dealerships. ABN’s patented and proprietary technologies, coupled with a team of experts in advertising and broadcasting, deliver the following services to ABN subscribers: digital signage and strategy, hardware and technology installation, custom content, customizable advertising and dynamic content, and programming from multiple broadcasters including CBS, CNET, MLB and more.  Media Relations Melanie Webber, mWEBB Communications, (949) 307-1723, melanie@mwebbcom.com Angela Jacobson, mWEBB Communications, (714) 454-8776, angela@mwebbcom.comSee More

AWN INC posted a blog post

AWN INC posted a blog post

CARDIOLOGIST AND THE TECHNICIAN

A technician was removing a cylinder head from the engine when he spotted a well-known cardiologist in his shop. The cardiologist was there waiting for the service manager to come and take a look at his car when the technician shouted across the garage, “Hey Doc, want to take a look at this?” The cardiologist, a bit surprised walked over to where the tech was working on the car. The tech straightened up, and gestured with his surgical-gloved hands and asked, “So Doc, look at this engine. I opened its heart, took the valves out, repaired or replaced anything damaged, and then put everything back in. When I finished, it worked just like new. So how is it that I make $35,000 a year and you make $1.7 million when you and I are doing basically the same work?" The cardiologist paused, leaned over, and whispered, “Try doing it with the engine running.” This tip is just to let technicians out there know that they are valued. Vehicles are now almost as complex as the human body. The doctor is just wanting to get the body fixed, mended, and on the road of life. Technicians just want to get the vehicle fixed, mended and back on the road. There is also another similarity. Doctors have to document everything they did to repair the body so that the doctor and the hospital get paid for what was done.   That is why medical billing is such a hot job. Every test and procedure has a code that the medical billing administrator must code to accurately get everyone paid the correct amount. If tests are left off, scans used, and supplies are billed in error then everyone stands to lose. It is the same with the technician story. What you record in your story is every bit as important as the doctor is. That is how everyone is going to be compensated. When you leave out important information money is left on the table. Just like medical insurance companies, the automobile industry is looking for ways “not” to pay the entire claim but rightly so. In the world of so much information, it is assumed that if you did not say it, then they should not have to pay for it! And they are right! THIS WEEK’S TIP IS JUST A LITTLE REMINDER TO ALL OF YOU THAT YOUR STORY IS AS IMPORTANT AS THE REPAIR. What you do is valuable so make sure you get the value of being properly reimbursed by stating every test and step taken for accurate payment.For more tips like this one visit www.awninc.com.See More

Latest Activity at the ADM Professional Community

Crystal Hartwell posted a blog post

Crystal Hartwell posted a blog post

Automotive Broadcasting Network Named to Jacksonville 2018 Fast 50

Leading innovator in automotive retail digital signage has experienced 65% year-over-year revenue growth by helping auto retailers improve the in-dealership experienceJacksonville, FL – July 16, 2018 – Automotive Broadcasting Network (ABN), the leading innovator and provider of digital signage solutions for automotive dealerships, has been named to the Jacksonville Fast 50, a reflection of the company’s 65% growth in revenue and exponential increases in both employee count and customer base.  The Fast 50 is awarded by The Jacksonville Business Journal and recognizes Northeast Florida’s fastest growing privately-owned companies.  Headquartered in Jacksonville, ABN provides custom marketing content for all dealership profit centers and curated, commercial-free broadcast content from CBS, Fox Sports, E! and others. The company’s Florida-based staff grew over 200% from 2015 to 2017 as revenues increased from $8 million to $13 million.“We are grateful for the Fast 50 recognition and proud of our team for delivering a world-class digital technology and content solution that creates a unique and memorable in-dealership experience - one that aligns marketing messages, engages customers, and converts buyers into advocates,” said Automotive Broadcasting Network Founder and CEO Jerry Daniels. The company’s growth reflects the explosion of the digital signage market, which is projected to reach $31.71 billion by 2025(1).  ABN’s digital signage and content solution is proven to increase customer engagement, vehicle sales, and sales in the service lane. ABN particularly appeals to millennial customers who expect an experience-led environment in the auto showroom that complements today’s technology-driven buying process.  “Digital signage adoption in automotive retail will come in at approximately 20% by year-end 2018, which represents over a 100% increase from the prior year. We expect continued growth in the coming years as dealerships seek to create ‘micro-moments’ of influence with customers who are narrowing the number of showrooms they actually step into,” continued Daniels. “Progressive dealers and automakers are recognizing that the automotive showroom environment needs to align with today’s digital consumer by offering a modern showroom and service area experience -- one that is engaging, informative and entertaining.” In addition to ABN’s range of digital signage options for dealers, the company’s solution includes DealerTV, video walls, service menu boards, appointment boards, ABN Live!, which turns customers into brand advocates via social media, and ABN Inspire!, a complete reimagining of the sales leaderboard.(1) https://www.grandviewresearch.com/press-release/global-digital-signage-market About Automotive Broadcasting NetworkThe Automotive Broadcasting Network (ABN), a Brother's Media Group company, is the premier end-to-end digital broadcasting network developed to meet the complex digital signage, programming, and contextually relevant advertising needs of OEMs and retail automotive dealers. ABN delivers a transformative customer experience that drives increased sales, customer retention, and brand loyalty to over 1,500 retail automotive dealerships. ABN’s patented and proprietary technologies, coupled with a team of experts in advertising and broadcasting, deliver the following services to ABN subscribers: digital signage and strategy, hardware and technology installation, custom content, customizable advertising and dynamic content, and programming from multiple broadcasters including CBS, CNET, MLB and more.  Media Relations Melanie Webber, mWEBB Communications, (949) 307-1723, melanie@mwebbcom.com Angela Jacobson, mWEBB Communications, (714) 454-8776, angela@mwebbcom.comSee More

Louis posted a blog post

Louis posted a blog post

Casino

With more people opening up to the option of online casinos, it has become necessary to think about what it is that you stand to gain from these options. After all, you wouldn’t want to jump on the bandwagon simply because everyone is doing so. Unless you are more familiar with your options and knowwhat it is that you do stand to gain, you would want to stand back and be sure that you are not going to lose money from being involved with this form of casino.  One of the things that are worth noticing here is that more people are opting for a no deposit online casino. For jackpot city player, this might not seem like something they would particularly care about. However, you might be surprised to know that this is an option that really makes a big difference when you opt in for any casino. Unless you are completely sure about the other options out there, it wouldn’t make much sense to give this a miss. The best part is that thanks to cut throat competition, you can easily find such casinos if you simply put a little more effort to look for them.  But, if you still feel that you wouldn’t want to go in for a no deposit online casino, maybe you should learn about some of the advantages that this option tends to have. For starters, this is the option that people would normally like mainly because of the fact that you will be able to enjoy the casino more withlesser money in your pocket. Hence, if you were planning to play with a smaller budget, then this is definitely something that can benefit you quite a bit.  In addition to this, the fact that it is a no deposit variant means that you can actually stand to take advantage of it and perhaps even get the bonus withouthaving to spend anything out of your pocket. Thus, it is quite clear that with a no deposit online casino, you pretty much get the trust factor right away anddon’t have to struggle as much when it comes to getting more without spending as much. In a number of ways, these are the kind of benefits that youwould want to perhaps have and would even be willing to share with others. In this manner, it becomes quite clear that when it comes to online casinos, this is the kind to watch out for.See More

Doug Van Sach posted a blog post

Doug Van Sach posted a blog post

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store. In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the best days of the week as related to email open rates. Read on to learn how to improve your campaign engagement by optimizing your launch days. What We DiscoveredWe analyzed all on-demand email campaigns launched through our system between January 2015 and September 2017. And in our analysis, we found that the beginning and middle of the week showed higher volume and open rates. While the weekend showed lower volume, the open rates were significantly higher than during the week – a strong indicator of customer engagement.How to Maximize Your ResultsFor non-premium brands, target the first half of the week, Monday through Wednesday, as your prime days to drive engagement. For premium brands, the ideal campaign launch days are Tuesday and Thursday. Although the weekend shows lower volume, all brands should consider trying a Saturday or Sunday campaign launch to find out how it performs for your store.See More

John Wingle's blog post was featured

John Wingle's blog post was featured

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an exaggeration, but you get my point. Here’s the thing, most car shoppers initially just want to browse the lot and look around, at least for a relatively short period of time – without assistance and certainly without instantly feeling pressured. Generally speaking, however, it seems the sales process at many dealerships is not exactly complementary to that. The very first thing a sales manager will often do when they see a customer on the lot is immediately get a salesperson out there to help them. I get it, many sales managers really dislike customers on the lot being left alone, it seems for fear they will leave. So, they want a salesperson nearby to try to prevent that which is, of course, understandable. The problem with that is it’s usually the direct opposite of what most customers actually want, not to mention the exact opposite of the experience they receive at just about any other retailer they go to. Imagine walking into Nordstrom or Lowes for example, and having a salesperson right on top of you, following you around the store, in full-on sales mode. Again, a slight exaggeration but, that would be a little unsettling, not to mention annoying, right? Sure, this happens once in a while but it’s largely the exception and not the rule. Typically, in those types of retail environments, an associate will greet the customer, offer assistance and, should the customer decline, they simply let the customer know they’re available to help if need be. And, customers like that treatment. Heck - don’t we all? Hey, I’m not saying to leave customers alone entirely. Of course, someone must be there to assist when need be. Just don’t make them feel uncomfortable by engaging too much too soon. It’s a turn-off for most people and, consequently, can set entirely the wrong tone right from the beginning – not a good way to start off. It’s important to recognize that, for many people, a trip to the dentist is preferred over a visit to a dealership to buy a car. So, consider stepping back a bit to ease that pressure on them and trust that it’s rather unlikely they would even be on your lot if they didn’t want to make a purchase. You’ll find that they will appreciate the chance to look around, acclimate to the environment and browse for a bit. When they do have questions, they will undoubtedly find someone to assist them. Then is the time for your well-trained team to assist, answer questions, and move the process along. I recently a read a really interesting article on Customer Think on this very subject. The article shares results from a recent survey of 75,000 customers conducted by the Customer Contact Council. There are two insights in this article that could be very useful for dealerships to consider. First, traditional means of delighting customers doesn’t improve loyalty nearly as much as making issues easier to solve; and second, basing your strategy around a problem-solving approach can improve your customer’s experience. How does this apply to car dealerships and my point about taking a step back when that customer first enters the lot? If you trust your customers’ intentions and employ a more customer-centric approach to the all-important dealership visit, they will appreciate the time, freedom and comfort of “just looking” first – just as they do everywhere else. I understand that car dealers have been following the same sales processes for years. However, dealerships that are changing, adapting and focusing more on their customer’s experience are winning – not only sales from the happy customers on their lot – but increased customer retention, future service business and word-of-mouth referral business as well, as it is much easier to establish relationships with relaxed, happy customers. Consider doing things differently – in a way your customers want and that will make them happy with their experience. The simplest way to accomplish this is to think about how you, your family and friends like to shop at other retail stores and find ways to make your customer’s shopping experience at your dealership more like THAT. I promise that not only will they be surprised, they will also be appreciative and, as a result, more likely to buy from you – today.See More
 
 
 

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How Machine Learning Can Help Your Dealership


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Chief Product Officer Michael Markette shares how machine learning can help your dealership become more efficient.

The Three Buckets of Service Customers


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Scot Eisenfelder explains the three buckets that service customers fall into and how best to reach out to them.

Changing in stock date for used cars? I can't believe I had this conversation with a dealer.


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In this Facebook live quick tip, Jasen Rice from Lotpop goes over if you should change the instock date for a used car if it takes too long to get ready for…

Is Facebook Important to Automotive Marketing?


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CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.

The Relationship Between Outbound Calls and Texting


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Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.

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