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More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


Photos on the ADM Professional Community

SIGNTHENDRIVE - Looking for the Best VW Sign Then Drive Deal?

by Ken Beam Who is the Best VW Sign Then Drive Deals on the `Net??? This is the answer...... See you at Douglas VW in Summit NJ!

Open House at Douglas Infiniti on 11/20/2014

by Ken Beam You are cordially invited to the Douglas Infiniti Open House on Thursday 11/20/2014 from 5:30-8:30pm Food & beverages will be served and ALL are welcomed! We look forward to seeing everyone this Thursday! Your Friends at Douglas Infiniti

Guide to Driving Etiquette [Infographic]

by Todd Bryant The infographic will guide you through the little quirks of driving we tend to forget and ultimately turn you into more than just a better driver, but a better person on the road, too. Please feel free to share it on your blog using the code below: Please include attribution to Bryant Surety Bonds with this graphic.

CarChat24 Asks: Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks: Why Do Chat Providers Hide Their Pricing? Leaderboard Ad -

CarChat24 Asks: Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks: Why Do Chat Providers Hide Their Pricing? Skyscraper Ad -

dealerELITE Featured Blogs

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…

Dialing for Dollars: Cold Calling Secrets

I conduct follow up training classes for salespeople that deliver less than 8 units for the month. Out of some 130 salespeople in our organization last month we had 28 that missed the mark. In previous classes I’ve conducted training on various parts of the steps to the sale, overcoming objections, and closing techniques.

This month I decided to drill down…

Think Compliance Isn’t Your Problem? Think Again

News broke recently about 5 dealership employees that were arrested and face federal charges of conspiracy, bank fraud, wire fraud, and aggravated identity-theft. This brings the total to 7 employees at the same dealership who have been indicted so far this year. Not very pretty.…

When An Apology Isn’t An Apology

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure…

Remember: “It’s the Culture, Stupid!”

Many dealerships have an unhealthy addiction to silver bullets, contests, quick fixes and an array of flavors of the month in an attempt to improve behaviors. These efforts range from the monthly spiff on demos or write-ups, to weekend “slasher sales”, to “we’re firing the bottom guy on the board this month”, to the latest twenty-group best-idea bandwagon, and the like. While versions of the aforementioned examples can play a role in bringing a short-term burst of adrenaline, or a…

ADM Professional Community Videos

Is It Possible to Have Good SEO Simply by Having Great Content


In fact, it is possible kind of, sort of. It is possible, but what you desperately need in order for this strategy to be possible are really two things. One is content exposure, and two you need time. I'll explain why you need both of these…

On Social Media, Talk Less About Yourself and More About 'Them'


Dealer Authority VP of Marketing Subi Ghosh was at Jim Ziegler's Internet Battle Plan in Seattle discussing social media for car dealers. Here, she tells us…

Video Tips by Tim James: Live from Digital Dealer - Video E-Mail


Learn how video e-mails can engage your customers, begin to establish rapport and personalize the car buying experience.

Connecting with Automotive Marketing Communities


In this episode of "Get Your Social On", Amanda and Erin Ryan chat about Automotive Marketing communities your dealership can join and share articles, videos and images with like-minded…

The Universe Made Car Sales People


There is a reason we have people who sell cars. This video is for everyone in the business. Feel free to distribute away! BUT... please.. do not re-label it…

dealerELITE Top Content Past 7 Days

3. Why do we Offer Coupons?

Added by Kristopher Hampton on November 20, 2014

4. EasyCare's Best Training Day Ever 2015

January 22, 2015 from 7:15am to 5:30pm at Nob Hill Masonic Center

Organized By: Kelly Kaufman


Do You Have a High Quality Product or Service for Car Dealers?


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Latest Activity

NJSEOs Jon posted a blog post

$2,500 Savings with the Mitsubishi VIP Employee Discount Program

Paramus Mitsubishi's Employee Discount Program! Visit Paramus Mitsubishi to take part in the VIP Mitsubishi Employee Discount Pricing Program and save up to $2,500 off a new Mitsubishi in Bergen County, New Jersey! If you work for one of the 720 companies mentioned below, you are invited to take part in this special discount…See More
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Featured Blog Articles from the ADM Professional Community

How To Maximize Your Dealership Black Friday Sales

It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory…

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.



10 Blogging Hacks to Help Build Your Dealership's Content - PT 1

So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.

That’s why I thought it would be helpful to…

The Thrill of the Hunt

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this…

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…


Posted by Ralph Paglia on February 18, 2010 at 5:10pm


Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

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ADM Professional Community Forum Discussions

ANNOUNCEMENT TO SALESPEOPLE: Everyone hates us and it’s all our fault!

If I ask you to think about a typical salesperson, what is the first thing that pops into your head?

For many people out there it is something like this:

Or this:

Or even worse, this:…

What Comes First: The Sale or the Financing?

There are a lot of mysteries in life. What happened to the lost city of Atlantis? Does Bigfoot really exist? Who shot JFK? For car dealers, unlocking the secret to sales and financing isn’t science fiction, but it can be cause for good debate. Is it best to sell the car and then find the financing, or secure the financing and then find the right car? The answer is a little of both.

When a customer comes to you looking…

NHTSA: Not Enough Evidence to Force Nationwide Takata Airbag Recall

A high-ranking official at the National Highway Traffic Safety Administration was defending federal safety regulators' decision not to mandate a national recall of all cars affected by defective airbags manufactured by Japan’s Takata. According to The Detroit News, Deputy NHTSA Administrator David Friedman was preparing to tell a U.S. Senate committee that the agency doesn't have sufficient data to force a nationwide recall, and that such a broad action could divert…

Google Analytics Demos & Tools - New Site?

Curious if anyone has seen this  app and tools website from the Google Analytics developer team or if I'm just late to the party?


Live demos using data directly from your analytics account to help you learn about Google…

Fenton Family Dealerships is Hiring

Fenton Family Dealerships is searching for a highly qualified BDC Manager to manage our successful, multi-franchise Business Development Center in Keene, NH!  

Representing some of the best brands in the industry, we offer Toyota, Volvo, Honda, Hyundai, and Subaru and have the largest selection of pre-owned inventory in the Tri-State Area.  Our BDC and Customer Service Center handles all incoming phone calls, internet leads, service appointments, outbound customer follow up and…

dealerELITE Latest Activity

Sally Whitesell posted a blog post

Sally Whitesell posted a blog post

Happy Thanksgiving! SW Service Solutions Fall Newsletter

Accountability is NOT aFour Letter Word!Have you ever gone to a fast food restaurant without someone delivering a word track?   Of course not. They are trained to deliver a word track for a reason. Do you think using a word track - or not - is a choice? What would happen if someone in your service department decided they didn't want to use a word track because it's "too pushy" or "they never buy anything" and "they probably don't have the money"? Dealerships spend thousands of dollars training their employees, but all that training will be wasted if the employees are not held accountable for the processes. Accountability is critical to improving CSI. Often I go into stores and find every advisor running a business within your business. This is a big problem. You now have many managers setting up their own processes, which causes anxiety for your clients and kills your customer satisfaction scores. There is no consistency. How can your guests rate your processes when they are treated differently every time they come in for service? How can you rate your advisors performance without standards? The following are some important steps to set up accountability processes on your drive. 1. Listen to their best practices and suggestions You probably have some very talented individuals on your team who can contribute to setting policies. Studies have shown that employees who are included in the game plan are more apt to buy in. If they are a part of the process they will feel respected, appreciated and be much more likely to lead the pack. 2. Make sure they understand why consistency is important Have you ever noticed that customer surveys - no matter the industry - can be wildly different from one guest to another? Severe swings in ratings are a good indication that there is no consistency in procedures, training and recommendations. It is not unusual to find everyone in a store making different recommendations for each mileage increment based on what they feel is important. Imagine how confusing this is to your guests. Inconsistent recommendations will eliminate your client's trust in your store and eventually lead to a low CSI. 3. Put your policies, procedures, consequences and rewards in writing We always recommend using a very detailed job description so there is never any question as to what you expect. Having your policies, procedures and the consequences for not adhering to them will take any guesswork out of the equation. This should be reviewed one-on-one and used when hiring. Consequences are never fun but absolutely necessary. If your job requirements are specifically outlined then the consequences should not need to be carried out often. 4. Outline minimum standards for the position  This can only happen after the other steps have been put in place. Minimum standards are imperative to keep everyone performing. This is not a performance goal, but rather what each chair on your drive should produce based on past performance. As your group improves, the standards should be raised. Warning: Minimum standards that are not met have to have a consequence or else they are just another suggestion. Some examples of consequences are a loss of bonus opportunity, more time off the drive and in training, or eventually a write-up - better yet an exciting promotion to being a porter. 5. Hold one-on-one coaching sessions Everyone likes to feel important, and face time with a manager will reinforce that you are interested in their progress and want to make sure they have the tools they need for success. Keep your door open and listen to your employees. Give them specific feedback on performance and goals while eliminating any gray areas. Learn each individual's motivational triggers and use them. 6. Get rid of rebellious employees Negativity is poison in the service drive and is a sure way to kill your profits. Sometimes your most successful advisor is only successful because they have drug everyone else down. Your drive will be much more productive if everyone works as a team and negativity is eliminated. 7. Lead by example First you have to step into the role of a positive motivating leader and then you need to show them how to keep commitments and follow through with promises. Your team's growth and welfare should be more important than personal preferences and agendas. Put your people before your paperwork. No matter how talented an employee may be, non-existant training, guidance and leadership will cause them to throw away their potential and waste what could have been a great resource for your business. If you are having constant turnover or a lack of growth, the change may need to start with you!      This article originally published October 2014 in CBT Magazine.    Big   Our new Online Sessions will be up and ready to go in December!  Now your advisors can access interactive online training 24/7 for one low monthly price.  Call today for information!   Contact Sally today for more information 317-509-5615Hot off the Press We have updated our manuals!  If you are not registered for our on-line sessions or on our calendar, just call to order the latest version for your team. Why?  Because success does not come from doing things the same! Two opportunities for your staff to learn the most effective way to communicate to your largest demographic, WOMEN! We are coming to Houston Feb 17th and 18th Sally and her team will be traveling to Houston to present her unique "What Drives Women?"program.  Reserve your seats for this one day seminar presented twice so your entire Fixed Op team can experience the difference of a training program about women created by a woman. But we haven't forgotten the men.  This program features the differences in selling to both genders.   Can't attend?  Why not order our "What Drives Women" CD Training Kit?   Like us on facebook    See More

Latest Activity at the ADM Professional Community

Manny Luna posted a status

Manny Luna posted a status
"My first vine video and it worked! @Vine @TheFunnyVines #automarketing"

Ed Steenman posted a blog post

Ed Steenman posted a blog post

Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements such as paid search through Google and Bing, retargeting ads, banner ads, in banner video, search retargeting, or any of a host of other types of digital advertising. While there are positive points to this approach, it has also presented an opportunity for vendors to provide less than full disclosure regarding the ‘third-party’ fees they are actually charging to manage these services.Google is about to change all that with two new requirements aimed at increasing transparency and accountability of third-party partners. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The current policy mandates that third-parties disclose Ad Words media costs, clicks, and impressions at the account level. Now all management fees must be disclosed on invoices and be itemized to show the net cost of the Google portion separate from any management fees or mark-up.“Management fees. Third parties often charge a management fee for the valuable services they provide. When sharing Google advertising cost data with customers, report the exact amount charged by Google, exclusive of any fees that you charge. For example, if you provide your customers with daily cost and performance reporting at the keyword level across all advertising networks, you are now also required to provide reporting on daily cost and performance specifically for AdWords keywords“The new policy extends not only to what information needs to be provided, but also how:“Share your Google advertising cost and performance reports in a way that makes it easy for your customers to access the reports, such as by email or via your website. Alternatively, you can meet this reporting requirement by allowing your customers to sign in to their Google advertising accounts directly to access their cost and performance data.”Google has also made it clear what will happen if the third-party partner doesn’t follow the new rules:“If a vendor violates this policy corrective action can include disqualifying them from Google Partners, AdWords API Standard Access, AdWords API access, and/or terminating your AdWords accounts if violations of these policies continue.” Notice here the term “your” account, because while Google is referring to the third-party, it is actually your account, your campaigns that could be impacted. Reason enough to ask your vendor for your API number.To a larger issue, beyond just the new disclosure requirements, is the topic of what will happen to pricing and service now that ‘all the cards’ regarding fees will be on the table. While my boutique digital firm charges a flat 20% fee (which we’ve been disclosing to clients for years), my own research suggests that some of the biggest names in the industry have a fee structure more typically in the 30% to in some cases approaching the 50% fee range.One would expect these providers are already anticipating huge pushback from individual dealerships, as well as the manufacturers that co-op or reimbursement them, and are already working to re-price their services to either shift the cost somewhere else in the relationship, or reduce the level of service they provide. It’s also a fair guess that manufacturers will further clarify exactly what portion of these fees they are willing, or unwilling, to pay. What will be in impact of these changes? Since AdWords is typically the largest portion of a dealership’s monthly digital spend by far, these new disclosure requirements, and the fee structures they reveal, could prove to be a real game changer in the on line battle for customers. Stay tuned.See More

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Webinar "7 Ways to get More Reviews for Your Dealership"


DescriptionToday's webinar "7 Ways to Get More Online Reviews For Your Dealership" starts at 2PM EST. If you are unable to attend and would like a recorded…

Keys in a Box (Full Music Video) - Oak Lawn Toyota


Download MP3:

(Parody of D*ck in a Box music video from Lonely Island and Justin Timberlake)

A Christmas campaign for Oak Lawn Toyota in Oak Lawn Illinois.

Music by…

What Makes a Good Company Great? Taking a Long Term View.


Mike Esposito, President and CEO of Auto/Mate, is passionate about leadership and management principles. In this video he explains the importance of taking a long term view instead of focusing on short term profits.…

Internet Marketing Explained in 7 Minutes


Everything you need to know about Internet marketing in 7 minutes.

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