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Automotive Digital Marketing Professional Community

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AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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Blogs Get Read More in AM

by Ralph Paglia

Blogs 5-10 Read Per Day

by Ralph Paglia

Blogging Generates Leads

by Ralph Paglia

dealerELITE Featured Blogs

Do You Know The Truth?

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

Stop Viewing it as Reputation Management and more Like Identity Marketing

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's…

Broad Strength In The Market

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late…

Do Car Buyers suffer from Image Fatigue or Experience Fatigue?

A recently published white paper covered yesterday in Automotive News titled, “How to Convert Used-Car Shoppers to Buyers,” draws a bold conclusion that flies in the face of traditional used-car merchandising dogma.  That is, the study found ‘nine’ to be the optimal number of used vehicle photos, and that cars…

A Blueprint for Making the Tough Calls

In visiting with thousands of leaders in dozens of industries over the past two decades one thing is clear: the people who are expected to make fast, tough decisions are rarely trained how to do so. As a result, costly “gut” decisions are wrongly made, or indecision prevails in areas that end up costing the company plenty. While there is not a one-size-fits-all mechanism for making tough decisions attendees, to my workshops have found it useful when I present a series of filters to help them…

ADM Professional Community Videos

YOTD Round Table Segment: Sales Turnover


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In an unprecedented Year of the Dealer event, the automotive brain-trust of Pasch, Paglia, Ziegler, Kain, Mosley and May dig into the biggest issues facing dealers today. In this segment, they address the horrific sales floor turnover problem, and what needs to be done about it. For more information, visit…

Professionals Push Through - Work On Yourself Wednesday


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Are you tired? Are you up against "it"?

Ongoing Sales Training for Floor Salespeople


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In this Year of the Dealer Toolbox Video, Ralph Paglia insists training for salespeople needs to be ongoing, with tips for making it happen. For more…

Listen To Thy Customer - Work On Yourself Wednesday - Cory Mosley


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Are we too busy trying to accomplish our agenda to actually listen to what our customers are telling us?
 

Do You Have a High Quality Product or Service for Car Dealers?

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Supplier
NJSEOs Jon posted a blog post

Salerno Duane Ford's 2nd Annual Northeast Mustang Meet

August 30, 2015 - 2nd Annual Northeast Mustang Meet at Salerno Duane Ford.Venom Stangz, Stang Magazine and Salerno Duane Ford are hosting the 2nd Annual Northeast Mustang Meet in Summit, New Jersey. Where: Salerno Duane Ford, 123 Park Ave, Summit,…See More
Mar 12

Supplier
NJSEOs Jon posted blog posts
Mar 11

Supplier
NJSEOs Jon posted a blog post

Route 23 Automall Charity Texas Hold ‘em Tournament for Push to Walk

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in North Jersey!Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!Doors Open: at 6:30pmTournament Starts: at 8:30pmMore Information: …See More
Feb 24
Kevin Byers updated their profile
Feb 11

Featured Blog Articles from the ADM Professional Community

Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

http://www.InternetSales20Group.com 856-546-2440
#IS20G #NewYork
Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one…

Do You Know The Truth?

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

How to Make Your Digital Dealership Inviting for Non-English Speakers

American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English…

Over 254,000 Tons Of Waste Unleashed By Credit Card Processing

Over 4,000,000 Trees

Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.

Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be…

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

The Importance of Building an Email List

The Importance of Building an Email List

If you are business owner, then you know that the number one thing required for a successful website is traffic. Without traffic you…

The Difference Between #Marketing & #Selling

The Difference Between #Marketing & #Selling

No one likes a brash or pushy salesperson. I know that when I go to buy a car I don't want someone who plays all types of…

Internet Marketing – Why Content Matters

Internet Marketing – Why Content Matters

Blame Google, a panda and a penguin, and your mother-in-law if you want. But the fact is this...Good Solid Content has become…

Mistakes Businesses Make With Internet Marketing

Mistakes Businesses Make With Internet Marketing

With all the information out there, it is not surprising that people make mistakes when they are trying to…

dealerELITE Latest Activity

MARIO joined Bobby Compton's group

MARIO joined Bobby Compton's group
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Inspiration Motivation Educational Quotes

This is a non judgmental group for selfless go givers. You are free to express yourself ethically, professionally and gratefully. I encourage you to maximize your thoughts while utilizing the least amount of words possible to impact yourself and others positively. What we think, what we say, we become!~ It's not where you start or nearly as important as to how you finish. It's how many you help along the way! Always go the extra mile... If you can't run it... WALK IT See More

Latest Activity at the ADM Professional Community

Erika Kay Simms posted a blog post

Erika Kay Simms posted a blog post

How to Keep Your Digital Marketing Organized and Vendors Held Accountable

As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over the years will only give you what you expect from them.Part of my responsibilities with Dealer Authority is to make certain that promises are kept, not just by us (that's the easy part) but also by other vendors we have to work with on behalf of the dealers. A case in point happened last week when had to hound a website provider for a demonstration of their new product. One would think that keeping a current client happy would be the top priority, but after a couple of scheduled meetings postponed and a dealer wondering what was going on, we finally made contact. The strange thing is that the new platform they showed us seems to be a great improvement but the bad taste they left in the dealer's mouth by not making it happen more quickly might lead them to having us find them a new website provider.There are many reasons that a dealer isn't certain about what their providers are actually providing. Sometimes, it's just turnover; a new internet manager can have a challenge getting to know everyone that their predecessor had established for the dealership. Sometimes, it's just a matter of having a fluid and accurate process for monitoring their vendor partners. This is what I want to addess here with some tips I've accumulated over the last couple of years.Know Everything in the Contract: This can be an Excel spreadsheet, it can be tied into a full-blown project management systemt, or anywhere in between. You should be able to go to one place and find out how much you're spending (broken down by components), how long the contract lasts, what the cancellation requirements are, and most importantly what all is entailed with everything you're getting. This last part is where we often find the biggest gap. We've worked with dealers who, upon closer inspection of the contract, were not receiving everything they were promised in the initial agreement.Schedule Monthly Meetings with Everyone Together: When going over results and adjusting strategy, it can be very useful to have all parties on the phone at the same time. We were on a call Friday with String Automotive who facilitated a meeting with the dealer, the website provider, the PPC provider, the SEO company, and the social media company to devise an attack strategy for this coming month. These calls are crucial to make sure that if we're trying to impove sales of a specific vehicle in a specific zip code, that we're able to all be lockstep in our strategy and implementation. Brainstorming together works well which is why we really appreciate all that String does to make this happen.Force Vendors to Keep You in Mind with New Developments: I've worked for several vendors since leaving the retail side of the car business and one thing seems to be universal: the new stuff goes to new clients. It's not fair. You should never have to hear about the latest development by a vendor by reading a press release. In our world, the squeaky wheel really does get the grease, so make sure they don't forget to give you the real stuff. When negotiating new contracts, remember to include a clause about it. You want the new stuff. You don't want to be a guinea pig, but you want the stuff that the new clients are getting.Keep a Record of Every Interaction: Just as you log every call and email into a CRM when talking to your customers, so do the vendors. They know every communication. You should, too. It can be tedious without an appropriate process, but if you have a CRM that you like, you can treat your vendors like your customers. Just make sure they're separated.Every day, we're forced to hold other vendors accountable for our clients. This is great if you have us, but if you're doing it on your own, I hope that these little tips will help you make the most out of your digital marketing.See More

Steve Duff joined Ralph Paglia's group

Steve Duff joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content Marketing’s basic premise is to “provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.”[1] This information can be presented in a variety of media, including text, video, Q&A’s, photos, etc.The Advantages of Content MarketingContent Marketing has steadily risen in popularity with marketers. According to a study by the Content Marketing Institute, over 90% of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) markers use one or more methods of Content Marketing[2] , including social media, eNewsletters, and articles on a company website.By embedding information that refers to the Brand, often with a “brought to you by” message, persuasion occurs because the media consumer’s experience with the content is positive, and so becomes associated with a positive experience with a Brand.Other forms of advertising, particularly online, may be intrusive. One study notes that 61% respondents noted that banner ads “distract them and take them away from what they are doing”[3] , in addition to fears of spam, viruses, or simply receiving content that is not engaging.Content Marketing provides an alternative to intrusive advertisements by offering branded content endemic to a users browsing experience. By intertwining the content with a brand’s equity, users are engaged by and create a positive correlation experience with the Brand, making them more likely to purchase the Brand.Another advantage of Content Marketing is that the Millennial Generation (the largest, currently composed of 1.8 billion people) has expectations of media that are often better met by Content Marketing than by traditional advertising. In an Edelman Survey, 8 in 10 millennials expect brands to entertain them, while 31% expect brands to create “online content, such as videos, photos, games, and blogs”[4]See More
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

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"World Class" - Work On Yourself Wednesday


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Do you have a sense of urgency? Time to take power over your continuing education!

YOTD: Round Table Segment: Dealer Differentiation


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In an unprecedented Year of the Dealer event, the automotive brain-trust of Pasch, Paglia, Ziegler, Kain, Mosley and May dig into the biggest issues facing dealers today. In this contentious segment, they take sides on the role of SEM for dealers' websites, and how dealers can best differentiate themselves online in a crowded market. For more…

YOTD: Take Control of All Your Digital Assets


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Ralph Paglia and Brian Pasch address the missed opportunities for dealers to engage with their customers digitally. This is the year that dealers take back control. These titans of success have decades of expertise. This is an excerpt from the full round table discussion that kicked off The Year of the Dealer. For more information, visit…

YOTD Round Table Segment: Sales Turnover


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In an unprecedented Year of the Dealer event, the automotive brain-trust of Pasch, Paglia, Ziegler, Kain, Mosley and May dig into the biggest issues facing dealers today. In this segment, they address the horrific sales floor turnover problem, and what needs to be done about it. For more information, visit…

Professionals Push Through - Work On Yourself Wednesday


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Are you tired? Are you up against "it"?

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