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More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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by Diyana Lobo

Blog Posts and Story Telling

by Ralph Paglia Blog Posts and Story Telling

Digital Marketing Wordcloud

by Ralph Paglia Digital Marketing Wordcloud

Pinterest Fastest Growing Social Network

by Ralph Paglia Pinterest Fastest Growing Social Network in 2014

Tips and Tricks to Maintain Interest

by Ralph Paglia Tips and Tricks to Maintain Interest

dealerELITE Featured Blogs

Customer Satisfaction evolves, a must read. You're already rich but being the best was always your first goal.

C.S.I. of course is our strongest marketing message we can deliver, but are we covering the bases? Most dealerships are extremely focused on C.S.I and so are their salespeople.  Ironically with that said, even though our number one source of customers is our previous customers the sales person who sold the…

Customer Perceptions of Salespeople

 

Most car shoppers have the opinion that car Salespeople are basically dishonest and will say or do anything to make a sale today.  It has been that way for a long time…

Service Departments Need Tune-Ups Too

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service department is only as good…

3 New Ways to Advertise Effectively to Women

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.

Did You Know?…

How To Overcome Quiet Days


In the sales business, the success of our day is usually determined by the foot traffic or phone and internet enquiry into our dealership. 

 

But then what do we do on quiet days, and how can we make them as successful as the busy days?

 

Let me first say that your success is not just determined by the amount of sales you make from your enquiry today, but it is the activity you do today that will lead to …

ADM Professional Community Videos

Cory Mosley - Is It Time For A Reinvention? - Work On Yourself Wednesday


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Reinvention isn't just for big corporations, it applies to you and your personal brand as well.
Work On Yourself Wednesday
Season IV, Episode IX
Watch more videos on Cory's blog: http://mosleyautomotive.com/blog/
Learn more about Mosley Automotive…

In case you didn't know, I joined Dealer Authority...


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It's been three months since joining the Dealer Authority team as Director of Digital Strategy. In case you didn't know, here's a short video I…

It's Sad, But Important - Work On Yourself Wednesday


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Using negatives for positive outcomes. Work On Yourself Wednesday - Season IV, Episode VII Watch more videos on Cory's blog:…

Flick Quick Tips - The Three Components Of A Successful Video Marketing Strategy


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Flick Fusion VP of Sales, Tim James, shares the three components dealers must integrate into their videos to create a successful video marketing…

Do You Have The Power? Work On Yourself Wednesday


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Do You have The Power? Watch this video on Cory's blog:…
 

Do You Have a High Quality Product or Service for Car Dealers?

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Latest Activity


Supplier
NJSEOs Jon posted a blog post

We installed RaceDeck Custom Garage Flooring, check it out!

NJ Custom Garage Flooring Install of RaceDeck Tiles by One Day Projex! We recently completed a RaceDeck Custom Garage Flooring Installation in Monmouth Junction (Middlesex County). If you have an inclined garage floor like this client and his brand new BMW M3, an epoxy coating will not work…See More
May 14

Supplier
NJSEOs Jon posted a blog post

Ford Drive For Your School Event by Route 23 Ford!

Route 23 Ford is hosting this year's Drive 4 Ur School Event on June 12th at Pompton Lakes High School.In the past Route 23 Ford have hosted this event at the Butler and Lakeland High Schools to raise money for school programs. This year they will sponsor the Pompton Lakes High School. For every person that test drives a new Ford, they will donate $20 to the high school. Test Drive…See More
May 7

Supplier
NJSEOs Jon posted a blog post

Join the Autism Bike Ride at Bergen Community College on 5/31/15!

Support the 2015 Go the Distance for Autism Bike Ride in North Jersey!Ramsey Subaru is a proud to be a Sponsor for the 2015 Go the Distance for Autism Bike Ride. For 2015, the Go the Distance for Autism Bike Ride will be on May 31 at Bergen Community College, 400 Paramus Road, Paramus, NJ.There are a few different rides that you and…See More
Apr 16

Supplier
NJSEOs Jon posted a blog post

The 2015 Jeep Wrangler, would you buy one?

Despite very few changes, the Jeep Wrangler remains a top choice by Jeep enthusiasts and holds a very good resell value! Many of us here have either driven one, know someone who owns or owned one, or are hoping to acquire one. The Jeep Wranglers are just that popular! A few reasons as to why the 2015 Jeep Wrangler should be your next new SUV!…See More
Apr 3

Featured Blog Articles from the ADM Professional Community

Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…

Make sure your mobile chat is MOBILE: 4 success killers

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat…

Street Volkswagen of Amarillo Opens on the 5000 block of Soncy Road

Amarillo, Texas – Street Volkswagen of Amarillo will move to its new and permanent facility at 8707 Pilgrim Drive the last weekend in June. The dealership has been running business at their temporary location at 2725 S.W. 45th Avenue since August of 2013.

 

Street Volkswagen of Amarillo will…

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.…

Do dealerships really need 24/7 live chat?

I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

Salesperson Branded Presence: Who's the Best?

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the best? Who have you or someone you know used who helps individuals at dealerships brand themselves properly?

Will What Got You Here Get You There?

Earlier this month I listed my normal series of response questions when I’m asked, “What should I pay for (this position)?” Those questions focused on five areas…your competitive market, your organizational structure, your processes, your gross profit level, and your performance expectations. I also wrote about, and provided, compensation guidelines and discussed how they should be used in helping you determine what to pay…rather than how to pay!

Unfortunately, the…

Background Music

I'm curious, does anybody have strong feelings regarding background music at your dealership and its effect on sales? Does anybody have any academic studies to back up your feelings or experience?

Luxury Premium brand dealership in Orland Park, IL seeking a BDC Manager

Audi Orland Park is searching for a talented Business Development Center (BDC) Manager to join our successful team.  Here, you’ll be working alongside some of the very best sales and management staff in the business.

The successful applicant must have excellent communication skills and proven management experience.

Essential Functions

  • Design and implement…

Guidelines, PLEASE Give Us Guidelines!

As a Subject Matter Expert (SME) in Dealership Compensation Planning and Implementation, I am frequently asked, “What should I pay for (this position)?” And my answer is always the same…”it depends!”

“On what?”…the group executive (or dealer principal, or general manager, or department manager) normally asks. To make my point that “there’s no easy answer” to that, I routinely ask at least five questions, not in any particular order of…

dealerELITE Latest Activity

Jon Floyd posted a blog post

Jon Floyd posted a blog post

5 Star Review Videos Why Do You Need Them?

Bring on More New CustomersVisitors are 144% more likely to purchase a product after seeing a video.Easier 1st Page Google RankingA web page with video is 53 times more likely to achieve a page one listing on Google.Better Results Than TextVideos in search results have a 41% higher click through rate than text resultsVideo Taking OverBy 2017, video will account for 69% of all consumer internet traffic. — CiscoWhy You Need ReviewsPeople Read Reviews Before BuyingThe average person reads 6-10 reviews before making a purchase decision.Reviews Are TrustedStudies have shown 72% of buyers trust reviews as much as a personal recommendation.Reviews Are Effective70% of shoppers are more likely to use a local business after reading positive customer reviews.Good Reviews Increase RevenueA University of California Berkley study found just a one-half star increase increased revenue by 19%.See More

Anne Fleming posted a blog post

Anne Fleming posted a blog post

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more: http://servicedrivetoday.com/ See More

Latest Activity at the ADM Professional Community

Anne Fleming posted a blog post

Anne Fleming posted a blog post

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more: http://servicedrivetoday.com/ See More

Jonathan Floyd joined Ralph Paglia's group

Jonathan Floyd joined Ralph Paglia's group
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Automotive Video Marketing Strategy and Tactics

This is a group for the exchange of strategies and tactics related to using online video in a variety of ways to help sell more cars and trucks at a dealership.
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

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Videos on ADM Professional Community

How to Recruit Automotive Techs *The Recruiter* Episode 8


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The Recruiter http://www.automaxrecruitingandtraining.com/ Finding techs, master techs how to find them .Signing bonus's rarely work, a few more dollars an…

Are you really listening or is it something else? - Work On Yourself Wednesday


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What are some of your pet peeves? This week I had to share a huge pet peeve of mine which revolves around the communication skill of listening. Work On…

Cory Mosley - Is It Time For A Reinvention? - Work On Yourself Wednesday


Thumbnail

Reinvention isn't just for big corporations, it applies to you and your personal brand as well.
Work On Yourself Wednesday
Season IV, Episode IX
Watch more videos on Cory's blog: http://mosleyautomotive.com/blog/
Learn more about Mosley Automotive…

In case you didn't know, I joined Dealer Authority...


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It's been three months since joining the Dealer Authority team as Director of Digital Strategy. In case you didn't know, here's a short video I…

3 Steps To A Creative Breakthrough - Work On Yourself Wednesday


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Your next breakthrough is ready and available, right now. Work On Yourself Wednesday - Season IV, Episode VIII Watch more videos on Cory's blog:…

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