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Workshop Manuals Documents in PDF

by Manualsco Workshop manuals documents in PDF and free car repair manuals

Turning Influencers Into Advocates

by Ralph Paglia Turning Influencers Into Advocates

Turn Your Executive Assistant Into Rockstar

by Ralph Paglia Turn Your Executive Assistant Into Rockstar

Thematic Clusters Ranking Factors Google

by Ralph Paglia Thematic Clusters Ranking Factors Google

Social Media Strategy Example

by Ralph Paglia Social Media Strategy Example

dealerELITE Featured Blogs

Write Service and Write Your Own Paycheck Podcast- Episode 7!

In no more than 15 minutes of your time, you can learn tips, techniques, and how to write service the right way! Anyone who will ever set foot on a service drive will benefit from this engaging, informative, and proven information. Each week will cover a new subject or topic, directly from Jeff's newly released book: Write Service and Write Your Own Paycheck!

This week, Jeff covers how to use word tracks to never stop selling who and what you…

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

  

If you’re a dealer, you are used to vendors providing reports measuring their…

FIGURES LIE WHEN LIARS FIGURE

FIGURES LIE WHEN LIARS FIGURE ...

THE BOGUS APPLICATION OF ATTRIBUTION AND INFLUENCE 

I probably speak to more than 100 Car People every week on the phone AND dozens more on the keyboard.

What is So Amusing is when Dealer principals and General Managers ask me my opinion of…

Broad Market Declines Across Segments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

ADM Professional Community Videos

Freebie Fridays: Don't Hire The Unicorns with Bill Wittenmyer


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Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the perfect person as opposed to the perfect employee…

The Real Reason Tools Fail


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AutoLoop Director of Professional Services Stephen Coambes shares why tools fail in dealerships in this video blog.

Witt's Wise Words: Difference Between a Vendor & Partner


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Bill Wittenmyer explains the difference between a vendor and a partner in this week's edition of Witt's Wise Words.

Freebie Fridays: Getting Back To The Basics with Bill Wittenmyer


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Don’t let success go to your head. In this Freebie Friday, Bill Wittenmyer says it’s important to not get away from doing the little things – “the basics” – because it’s doing the little things and keeping things simple that breeds more…

Quicktip #2 - Misperception About Miles


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This video talks about the misconception of why low-mileage cars tend to age more often than high-mileage cars. Lotpop will provide the people and processes…
 

Do You Have a High Quality Product or Service for Car Dealers?

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Reid Zaritsky posted a blog post

Guide To Understand Auto Insurance Rates

When it comes to understanding auto insurance rates, many drivers may believe that the only matter of importance is how clean their driving record is. Although a driver’s accident record and any history of traffic violations certainly are extremely important factors that insurers use when calculating auto insurance rates, they’re far from the only factors. Even a driver with a spotless record may have higher insurance rates than another driver with one or two speeding tickets on his or her…See More
yesterday
Reid Zaritsky is now a member of Automotive Media Partners, LLC
Tuesday
Philip Coetzee posted a blog post

A Car's Most Wanted List

Keeping a car clean means keeping the interior clean, as well. Although some car owners are disciplined enough to avoid eating or drinking anything inside their cars, most people can get away with drinking a cup of coffee on the way to work or the occasional drive-thru meal. When spills happen, however, the consequences can be seriously bad for the car’s interior. That’s especially true in the case of soda, which not only stains but also leaves a sticky residue that collects dirt and attracts…See More
Tuesday
Philip Coetzee updated their profile
Dec 1

Featured Blog Articles from the ADM Professional Community

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Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

11 Brilliant Car Sales Email Templates To Boost Your Appointment Rates…

We’ve innovated the car, now how about the buying experience?

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints, according to WEF. The article “Seamless Journeys” discusses how the development of a “data economy” would be particularly transformative for the automotive industry and how its digitization…

8 Typical Dealership Management Shortcomings

        ► Organizational Design                            ► Compensation Planning

        ► Employer Branding                                ► Hiring and Onboarding

        ► Communicating Expectations                  ► Performance Management

        ► Career Path Planning                             ► Leadership Development

These are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight…

New Firefox Quantum. Is It Fast? Is It Good?

The new Firefox. Fast for good.

Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.

What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to…

Toyota Social Media Marketing Strategy and Effectiveness

Toyota Social Media Marketing Breakdown

Sure America might be known for making the automobile an everyday part of our modern life, but that hasn’t kept other countries from adding their own personal spin on our beloved horseless carriages. Guided by…

dealerELITE Latest Activity

Ben Hadley's blog post was featured

Ben Hadley's blog post was featured

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return.   If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each present their own challenges because most vendors use attribution models supporting the metrics they feel are important and, as a result, dealers have no standardized report to help analyze and provide a true picture of results.   Whether you’re a dealer or a vendor, constantly having to prove and/or explain performance can get old… very quickly. However, reports are a necessity for dealers to view results and vendors to self-evaluate.   Is there a solution? Well, an increasing number of automotive marketing vendors are asking for our help as unhappy dealers are canceling their contracts because the vendor lacks the data needed to prove their value. There’s nothing more frustrating than knowing your solution is contributing to a dealer’s sales, but you cannot clearly prove it to dealers in a way they understand, in black and white.   Unless you’ve been hiding under a rock for the last couple of years, you are likely aware of the emergence of “Multi-Touch Sales Attribution” as a more accurate way to measure the results of marketing campaigns. In a nutshell, Multi-Touch Sales Attribution is a workable model that identifies all influencing touch points along the customer’s buying journey. This model reports how much each marketing solution influenced the buyer’s decision-making process via a fractionalization of credit.   One single source is never entirely responsible for a sale. There are simply too many variables influencing today’s buyers. In addition, each marketing solution uses different methods to capture and influence a buyer and then communicate that interest to the dealer. Then there are those solutions which are not so easily measured, including radio, television, and billboards, to name a few. This is where Multi-Touch Sales Attribution also helps.   Multi-Touch Sales Attribution is a great way to help vendors prove their value to dealer clients and avoid the threat of cancellation. So, what’s the problem -- why aren’t more marketing vendors embracing this technology?   Here are some possibilities:    They Think They Already Are: When it comes to data, it’s easy to have tunnel vision. Just like the horse with blinders on, vendors can focus completely on the metrics that support performance for their marketing solution, expecting dealers to understand and share their opinion on which metrics are important.   Reports shouldn’t just use some data points that justify a certain point of view, while ignoring other data important to the dealer’s marketing success. Used like this, data can be very misleading and fail to provide a true picture dealers can trust. This can also cause marketing vendors to miss significant data which illustrate performance, or even unintentionally create a perception of bias or selective reporting. This further sows seeds of distrust on the part of the dealer.    They’re Afraid to Share Data: Another possibility is that the vendor is afraid that sharing too much data will expose non-performance downfalls to their dealers. Or, they are uncertain of what data outside the perimeter of their metrics will show as far as their performance.   They Don’t Have the Expertise: While all marketing solution providers must know something about metrics to justify their billing, not all have the level of knowledge needed to decipher the countless metrics and variables involved in a buyer’s journey. Many lack the level of knowledge needed to explain those metrics to the dealer client. As a result, dealers cannot gain a true understanding and don’t fully trust these marketing results.   They’re Afraid to Lose Control: Most reports are generated in-house by the marketing vendor, then presented to the dealer via email, or in person by the account rep. The vendor may be afraid to provide Multi-Touch Attribution results in real-time, fearing they could not justify their solution and explain the results.   Ultimately, the question most dealers want answered is, “Does that vendor/marketing solution help me sell more vehicles?”   While it may look great to the dealer for the vendor to claim total responsibility for a sale, the truth is that any vendor claiming complete responsibility for any given sale is simply incorrect. There are too many influencing factors for any one sale to originate from a single marketing solution. I know that because I can see the data, and have seen this prove to be the case MULTIPLE times.   Vendors, I feel your pain, but there is a solution: Multi-Touch Sales Attribution.   Dealers, encourage your vendors to provide real-time reporting via a Multi-Touch Sales Attribution solution. If enough vendors listen, dealers will have a uniform way to identify each marketing solution’s performance. You can then compare multiple solutions on an even playing field you can truly trust, rather than through multiple reports, each using different metrics and models.   This way, dealers can make more effective marketing decisions and see exactly how each solution influences their customers at every touchpoint, rather than simply focusing on an erroneous report with meaningless metrics.   And vendors win too -- finally, they have true data to prove their worth to dealers – it’s a win-win! See More

Latest Activity at the ADM Professional Community

Black Book's blog post was featured

Black Book's blog post was featured

2017 Automotive in Review Data

According to Black Book, during the three-month period between July-September, 2009, when roughly 690,000 older-model vehicles were replaced during the Government's Car Allowance Rebate System program ("Cash For Clunkers"), overall used-vehicle retention increased +3.4%.During the three-month period between August-October of 2017, when an estimated 700,000 vehicles were damaged or destroyed during Hurricanes Harvey and Irma, overall used-vehicle retention increased +1.8%."While the health of the overall economy and automotive sales environment was significantly different between the two time periods, it's interesting to see that the hurricanes had a similar effect on used-vehicle values compared with the Government's rebate program in 2009," said Anil Goyal, Senior Vice President of Automotive Valuation and Analytics.Please let me know if you'd like to set up a call to discuss further with Anil Goyal from Black Book.About Black BookBlack Book is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information.See More

Ben Hadley's blog post was featured

Ben Hadley's blog post was featured

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return.   If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each present their own challenges because most vendors use attribution models supporting the metrics they feel are important and, as a result, dealers have no standardized report to help analyze and provide a true picture of results.   Whether you’re a dealer or a vendor, constantly having to prove and/or explain performance can get old… very quickly. However, reports are a necessity for dealers to view results and vendors to self-evaluate.   Is there a solution? Well, an increasing number of automotive marketing vendors are asking for our help as unhappy dealers are canceling their contracts because the vendor lacks the data needed to prove their value. There’s nothing more frustrating than knowing your solution is contributing to a dealer’s sales, but you cannot clearly prove it to dealers in a way they understand, in black and white.   Unless you’ve been hiding under a rock for the last couple of years, you are likely aware of the emergence of “Multi-Touch Sales Attribution” as a more accurate way to measure the results of marketing campaigns. In a nutshell, Multi-Touch Sales Attribution is a workable model that identifies all influencing touch points along the customer’s buying journey. This model reports how much each marketing solution influenced the buyer’s decision-making process via a fractionalization of credit.   One single source is never entirely responsible for a sale. There are simply too many variables influencing today’s buyers. In addition, each marketing solution uses different methods to capture and influence a buyer and then communicate that interest to the dealer. Then there are those solutions which are not so easily measured, including radio, television, and billboards, to name a few. This is where Multi-Touch Sales Attribution also helps.   Multi-Touch Sales Attribution is a great way to help vendors prove their value to dealer clients and avoid the threat of cancellation. So, what’s the problem -- why aren’t more marketing vendors embracing this technology?   Here are some possibilities:    They Think They Already Are: When it comes to data, it’s easy to have tunnel vision. Just like the horse with blinders on, vendors can focus completely on the metrics that support performance for their marketing solution, expecting dealers to understand and share their opinion on which metrics are important.Reports shouldn’t just use some data points that justify a certain point of view, while ignoring other data important to the dealer’s marketing success. Used like this, data can be very misleading and fail to provide a true picture dealers can trust. This can also cause marketing vendors to miss significant data which illustrate performance, or even unintentionally create a perception of bias or selective reporting. This further sows seeds of distrust on the part of the dealer.    They’re Afraid to Share Data: Another possibility is that the vendor is afraid that sharing too much data will expose non-performance downfalls to their dealers. Or, they are uncertain of what data outside the perimeter of their metrics will show as far as their performance.   They Don’t Have the Expertise: While all marketing solution providers must know something about metrics to justify their billing, not all have the level of knowledge needed to decipher the countless metrics and variables involved in a buyer’s journey. Many lack the level of knowledge needed to explain those metrics to the dealer client. As a result, dealers cannot gain a true understanding and don’t fully trust these marketing results.   They’re Afraid to Lose Control: Most reports are generated in-house by the marketing vendor, then presented to the dealer via email, or in person by the account rep. The vendor may be afraid to provide Multi-Touch Attribution results in real-time, fearing they could not justify their solution and explain the results.   Ultimately, the question most dealers want answered is, “Does that vendor/marketing solution help me sell more vehicles?”   While it may look great to the dealer for the vendor to claim total responsibility for a sale, the truth is that any vendor claiming complete responsibility for any given sale is simply incorrect. There are too many influencing factors for any one sale to originate from a single marketing solution. I know that because I can see the data, and have seen this prove to be the case MULTIPLE times.   Vendors, I feel your pain, but there is a solution: Multi-Touch Sales Attribution.   Dealers, encourage your vendors to provide real-time reporting via a Multi-Touch Sales Attribution solution. If enough vendors listen, dealers will have a uniform way to identify each marketing solution’s performance. You can then compare multiple solutions on an even playing field you can truly trust, rather than through multiple reports, each using different metrics and models.   This way, dealers can make more effective marketing decisions and see exactly how each solution influences their customers at every touchpoint, rather than simply focusing on an erroneous report with meaningless metrics.   And vendors win too -- finally, they have true data to prove their worth to dealers – it’s a win-win! See More
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

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Witt's Wise Words: Don't Become A Headline


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Bill Wittenmyer explains the importance of not becoming a headline in this week's edition of Witt's Wise Words.

Freebie Fridays: Don't Hire The Unicorns with Bill Wittenmyer


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Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the perfect person as opposed to the perfect employee…

Stop Limiting Your Doc Report


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Dashboard Dealership Enterprises CEO Josh Blick explains a better way for dealers to review their doc reports.

The Real Reason Tools Fail


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AutoLoop Director of Professional Services Stephen Coambes shares why tools fail in dealerships in this video blog.

Witt's Wise Words: Difference Between a Vendor & Partner


Thumbnail

Bill Wittenmyer explains the difference between a vendor and a partner in this week's edition of Witt's Wise Words.

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