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More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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Fake News Triangle

by Ralph Paglia Fake News Triangle

Fake News and the Future of Media

by Ralph Paglia Fake News and the Future of Media

5 Ways To Spot Fake News

by Ralph Paglia 5 Ways To Spot Fake News

Fake News Categories

by Ralph Paglia Fake News Categories

Buzzfeed Example of Fake News

by Ralph Paglia Buzzfeed Example of Fake News

dealerELITE Featured Blogs

(Not So) Radical Ideas – Critical Changes for a Millennial Work Force

When business resumes as usual, will you be ready to attract the cream of the crop?

-by Sally Whitesell for Fixed Ops Magazine.

I recently spoke at a conference in Orlando. After my presentation, I noticed a workshop on the schedule: “How to recruit and keep your technicians.”…

Staying Connected During Social Distancing

How to stay connected via microcasting during social distancing. #localsearchgroup…

3 Digital Retailing Mistakes that Cost You Customers

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

 

Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs.

 …

Social Distancing in the World of Social Media

Ah, broadcasts. Delivered to you across the nation.

Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to 10-minute mini-podcasts. Well, they’re becoming even smaller and more precise as we move forward.…

ADM Professional Community Videos

Car Salesman Survival Guide to Coronavirus


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We are living in unprecedented times with the Corona Virus forcing states to issue stay at home orders, social distancing, business shut downs. This unknown is causing fear, confusion, not to mention, destroying daily routines. It leads to a feeling that we aren’t in control of our lives anymore. Now, most dealers I have spoken to are still open, however…

How AI Is Helping Dealerships


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Live from NADA 2020, Doug Van Sach shares how AI helps dealerships become more efficient and saves money.

Using Emotion & Logic to Sell More Cars!


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The Presentation & Demonstration both are a huge deciding factor to whether your guest moves forward in the sales process. In fact, NADA stats show the 80% o...

The Secret Weapon Used By Car Salesmen !


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How is it that top sales performers always seem to be working with a guest? Smart Prospecting! But what is "smart prospecting?" Watch & Find out. Don't click...

The Secret to Uncovering the 5 Spoken or Unspoken Concerns in Sales


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Guest have concerns that seem like objection. For example can. I afford this?. would be one big concern. A Honda Pilot can run $50'k or higher. It's not that...
 

Do You Have a High Quality Product or Service for Car Dealers?

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Latest Activity

Kevin Gomez posted a blog post

The Benefits of Plasti Dip

Are you wishing for a new car but simply can’t afford it?  Do you wish for an easy way to change your car’s color and revive its exterior?  Repainting your car can be expensive and difficult.  Consider the benefits of plasti dip today, a low-cost alternative to a total repaint, allowing to you customize and bring new life to your old vehicle!Why Consider Plasti Dip?While…See More
Apr 5, 2019
Kevin Gomez is now a member of Automotive Media Partners, LLC
Apr 5, 2019
Joyjoy updated their profile
Mar 4, 2019
Joyjoy is now a member of Automotive Media Partners, LLC
Mar 4, 2019

Featured Blog Articles from the ADM Professional Community

Staying Connected During Social Distancing

How to stay connected via microcasting during social distancing. #localsearchgroup…

Las Vegas looks like a ghost town after Nevada orders closure of all casinos

Las Vegas is stripped bare: Sin City joins the list of deserted US towns after the Nevada governor ordered ALL casinos and restaurants to close for the next 30 days to slow the coronavirus spread

  • Las Vegas looks like a ghost town just 24 hours after Nevada's governor Steve Sisolak shut down…

The Kerrigan Index Drops to 2012 Levels as Auto Retailers Underperform in Wake of COVID-19

Crisis triggers a 47.9% decline from 52-week high in December; Kerrigan Advisors release additional insights into automotive retail ramifications

 

Irvine, CA – March 26, 2020 – Kerrigan Advisors, in the…

3 Digital Retailing Mistakes that Cost You Customers

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

 

Today’s customers expect an…

Best Digital Marketing Strategies for Sales Businesses

No matter the niche your business belongs to, the chances are that you cannot be properly successful unless you do the marketing correctly. Marketing, alongside the valuable product or service, is the key to any successful business. The thing is that, no matter how high the quality of your service or product is if…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that lead to... For example, when I would see a Corvette lead come into BuzzTrack at Courtesy…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

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ADM Professional Community Forum Discussions

"Control what you can control"

"Control what you can control" Have your staff take time to reach out by phone to every client in their data base....Why?

1. Your connection rate will never be higher. Your clients might actually have time to talk with you since they are likely on lock down and maybe a bit bored. Ask how they are feeling and how can you help make life easier for them?

2. Your clients will remember how you treated them during these crazy times for years to…

BDC or Virtual BDC

As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in jeopardy, however my staff of ten would be. The company got in the GM's ear saying that their staff will answer leads within 30 seconds and close at 20%. My team answers the lead within a minute and we close at 14%. So my questions is, "Who has had…

Why car dealerships are good for society?

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.

That being said, I would…

How about a Thank You Video via Texting? Very effective.

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-

*by the way....they came back & bought the truck after I sent…

Electric Vehicle is the Future

What is Electric Vehicle?

An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as…

dealerELITE Latest Activity

Micah Birkholz posted a blog post

Micah Birkholz posted a blog post

Leadership In Crisis-Here To Help

Leadership is defined by what you do for your team and industry when things get tough. I have never seen a better example of leadership than my friend and co worker. Check out Vistadash's leader Dan Moore and his offer to help."I am seeing a lot of automotive marketing companies shrink spends as per the Dealers Request, but not change their marketing strategy to get a better result! You should be marketing where the consumer is ,and target in market service and sales opportunities to optimize spends. I am happy to review any Dealers marketing strategy and provide recommendations at NO CHARGE.... Message me if you need help."See More

Latest Activity at the ADM Professional Community

Bill Wittenmyer's blog post was featured

Bill Wittenmyer's blog post was featured

3 Digital Retailing Mistakes that Cost You Customers

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools. Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs.The right experience is more important today as people distance themselves from each other to stay healthy. If proven valuable, the big shift away from physical stores to online shopping and buying may continue after health concerns pass. It’s important to note that just having online shopping tools doesn’t guarantee success. Are the following three digital retailing mistakes costing you money? Now is a crucial time to evaluate your processes to ensure you are providing the online experience customers want. Mistake #1: Implementing inadequate shopping tools. Your digital retailing experience should allow shoppers to build a deal online that reflects a realistic car-buying scenario. Essential tools include penny-perfect payment calculations that include taxes and real lender programs, accurate trade-in valuations, credit app submission, and F&I product information and pricing. It doesn’t do any good if customers have to repeat what they’ve done online when they enter your store. The online and in-store experience must be seamlessly connected or your customers will get frustrated with the inefficiency. Synchronizing your digital experience with your showroom CRM, desking software and a complete set of integrated shopping tools delivers the fast, connected experience that is crucial to winning online business. Mistake #2: Running the same old sales model. Digital shoppers need nurturing, not a hard sell. That’s because they are much further down the sales funnel than traditional Internet customers. When they call your dealership or send an email, they’re often looking for more information on their vehicle of interest. Running the same old sales model of pushing for the appointment before providing the information requested or answering every customer question signals your dealership is aggressive or hard to work with. This can make customers eliminate your dealership from consideration. To win sales, focus on rapport and building a relationship. Two new sales models will help you do this. In the first, a sales manager handles every aspect of the deal from start to finish - including F&I. In the second, a product specialist nurtures the customer until he or she is ready to come into the dealership; then, a manager takes over in-store and transacts the deal in one sitting. Both of these models respect and honor the work customers have already done online and limit the number of transfers between salespeople. They also make it easy and comfortable for customers to transition from online to in-store for a faster and more convenient experience. Mistake #3: Limiting your knowledge of customers. Creating rapport and relationships is difficult when salespeople have a limited view of what a customer needs and wants. That’s why flexible shopping intelligence technology is gaining speed as dealerships use it to maintain a 360-degree view of each customer’s overall online browsing behavior inside the CRM. With shopping intelligence tools, you’ll know what vehicles your prospects and customers are looking at and on which sites they are shopping in real time. And when you know what they’re searching for as they’re searching for it, you can communicate smarter. A better understanding of the customer’s challenges or needs enables salespeople to stay in touch at key points in the customer lifecycle. You will have insight as to which vehicles the shopper is researching. This means you can deliver the perfect message – for example, a list of similar vehicles that the customer is searching for - at the perfect time for better results. Ultimately, digital retailing is a powerful channel for selling more vehicles – if you do it right. Avoid these three common mistakes to create an experience that is connected, seamless and easy. As shopping behaviors change due to health concerns, you’ll be prepared for digital customers and your bottom-line will reflect that. Good selling!See More

John Sternal posted a blog post

John Sternal posted a blog post

JTA, Beep & NAVYA Autonomous Shuttles Help Transport COVID-19 Tests Collected at Mayo Clinic Drive-Thru Site in Jacksonville

The Jacksonville Transportation Authority (JTA), Beep Inc. and NAVYA partner with Mayo Clinic to safely transport COVID-19 samples on their Jacksonville CampusFor the first time in the United States, autonomous vehicles are being used to transport medical supplies and COVID-19 tests at Mayo Clinic in Florida.At a time when healthcare resources and personnel are stretched thin, the Jacksonville Transportation Authority (JTA) has partnered with Beep and NAVYA to use autonomous vehicles to facilitate the safe transport of COVID-19 tests collected at a drive-thru testing location at Mayo Clinic in Florida.“This deployment is a historic moment for the Jacksonville Transportation Authority,” said JTA Chief Executive Officer Nathaniel P. Ford Sr.  “Along with our partners Beep, NAVYA and Mayo Clinic, we are leveraging our learnings from three years of testing autonomous vehicles through our Ultimate Urban Circulator program. Our innovative team saw this as an opportunity to use technology to respond to this crisis in Northeast Florida and increase the safety of COVID-19 testing.”On Monday, March 30, 2020, up to four autonomous vehicles began operating along an initial route, in full autonomous mode without attendants or other people onboard, to transport COVID-19 tests from a drive-thru testing site to a processing laboratory on Mayo Clinic campus.  The COVID-19 test samples are placed in secure containers prior to Mayo Clinic healthcare professionals loading the samples onto the shuttle.“During a time of rapid change and uncertainty, the ability to think innovatively alongside the Jacksonville Transportation Authority, NAVYA, and Beep during the pandemic has strengthened all of our teams through community collaboration,” said Kent Thielen, M.D., CEO, Mayo Clinic in Florida. “Using artificial intelligence enables us to protect staff from exposure to this contagious virus by using cutting edge autonomous vehicle technology, and frees up staff time that can be dedicated to direct treatment and care for patients. We are grateful to JTA, Beep, and NAVYA for their partnership in these challenging times.”The JTA, Beep, NAVYA and Bestmile teams partnered to create, test and deploy the routes for the autonomous vehicles at Mayo Clinic in Florida to address the fluid developments of the COVID-19 pandemic. The routes are isolated from pedestrians, traffic and staff. Beep, Mayo Clinic and the JTA will closely monitor the service from a mobile command center to maintain safe operation.“Mayo Clinic is known as a leader in innovation and technology for providing world-class healthcare services to their patients in so many important areas of medicine,” said Joe Moye, CEO, Beep, Inc. “It is both humbling and exciting to partner with them in bringing this innovative solution to support such a critical challenge facing our country. We are equally as proud to work with our partners at the JTA, NAVYA and Bestmile, a fleet orchestration and optimization software company, in making this happen and doing our part to support this important cause.”Beep, an autonomous shuttle fleet service provider, transported the shuttles through Eagle Express Inc. from Lake Nona, Florida, an innovation hub 150 miles away where the company is headquartered in Orlando, Florida. An additional shuttle is being utilized from the JTA’s Ultimate Urban Circulator (U2C) program. The JTA has actively tested AV technology since 2017 to prepare for a conversion and expansion of its Skyway automated people mover in Downtown Jacksonville into a network powered by autonomous vehicles.  “The opportunity to work together with these organizations in an effort to provide a dedicated COVID-19 testing solution represents our goal as a company, and that’s to create a more accessible solution in the moments that matter, whether that be crisis, shortage in manpower and resources, or other areas we can provide aid in,” said Étienne Hermite, CEO of NAVYA.The use of the autonomous vehicles to safely transport and handle the COVID-19 samples is another example how these vehicles can be repurposed in times of need.See More
 
 
 

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Videos on ADM Professional Community

Car Salesman's Presentation & Demonstration Best Practices


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This video will cover:
• 3 parts of P & D step
• key ingredients of each part
• How to overcome the objections to the P & D

Car Salesman Survival Guide to Coronavirus


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We are living in unprecedented times with the Corona Virus forcing states to issue stay at home orders, social distancing, business shut downs. This unknown is causing fear, confusion, not to mention, destroying daily routines. It leads to a feeling that we aren’t in control of our lives anymore. Now, most dealers I have spoken to are still open, however…

How AI Is Helping Dealerships


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Live from NADA 2020, Doug Van Sach shares how AI helps dealerships become more efficient and saves money.

Why PPM Shouldn't Be Neglected


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Scot Eisenfelder explains why dealers shouldn't neglect selling pre-paid maintenance during the initial sale.

How Can My Dealership Best Mitigate the Risk of a Cybersecurity Breach? [VIDEO]


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Erik Nachbahr, CISSP shares three goals to keep in mind when implementing a cybersecurity strategy at your dealership.

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