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Automotive Digital Marketing Professional Community

dealerELITE Network

AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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Photos on the ADM Professional Community

Proactive Chat

by TERRY GIBSON terry.gibson@engagetosell.net

ETS Logo black

by TERRY GIBSON terry.gibson@engagetosell.net

PROACTIVE CHAT CHART

by TERRY GIBSON

CDK Global - Formerly ADP Dealer Services | Cobalt

by Ralph Paglia CDK Global - Formerly ADP Dealer Services | Cobalt For more information visit: http://CDKglobal.com

www.lot-master.com/

by Vincent Rotondo PRE-ORDER NOW Your lot car look this good

dealerELITE Featured Blogs

Up tick... Up tick... Up tick.

     I love those great months... who doesn't?.  You know the ones.. Excellent production, solid gross and great back end penetration.  Record numbers in the service drive and the parts numbers to support the RO's.

Up tick... Up tick.

Business being better at…

Why Customers Leave Without Buying A Car And What To Do About It

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing? Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a…

You are cutting your gross profit margins...Why?

Do you process your used cars in the same way you process customer pay work? Are your used cars brought up to maintenance standards before they hit the lot? Has discounting internal rates become your shop policy?

 

Click the link below to stop cutting your gross profit margins right now!


 

 …

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…

What you need to know about Geo Fencing

By now we have all heard the term Geo-Fencing and have possibly benefitted in some way from this technology.  At a mall, you may have received a coupon via push notification on your smartphone when you walked by your favorite store.  Or imagine, driving past a popular local establishment and receiving a notification about a special event for that day.  

Geo-fencing is a location-based service that allows businesses to send messages to…

ADM Professional Community Videos

On Social Media, Talk Less About Yourself and More About 'Them'


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Dealer Authority VP of Marketing Subi Ghosh was at Jim Ziegler's Internet Battle Plan in Seattle discussing social media for car dealers. Here, she tells us…

Video Tips by Tim James: Live from Digital Dealer - Video E-Mail


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Learn how video e-mails can engage your customers, begin to establish rapport and personalize the car buying experience.

Connecting with Automotive Marketing Communities


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In this episode of "Get Your Social On", Amanda and Erin Ryan chat about Automotive Marketing communities your dealership can join and share articles, videos and images with like-minded…

Create Customer Loyalty by Building Employee Loyalty


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Mike Esposito, President and CEO of Auto/Mate, talks about the importance of building employee loyalty as a precursor to building customer loyalty. Includes thoughts on pay plans to motivate employees…

The Universe Made Car Sales People


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There is a reason we have people who sell cars. This video is for everyone in the business. Feel free to distribute away! BUT... please.. do not re-label it…
 

Do You Have a High Quality Product or Service for Car Dealers?

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Supplier
NJSEOs Jon posted blog posts
Thursday

Supplier
NJSEOs Jon posted a blog post

2015 Ford F150 NJ Test Drive Event at BJ's Wholesale Clubs

The 2015 F150 Tour Event - Drive the Future of Tough.Just like the Mustang Bucket List Challenge, Ford has introduced the 2015 F150 Tour Event which will be hosting 2015 Ford F150 Test Drive Events at a variety of BJ Wholesale Clubs, and other locations throughout the United…See More
Oct 16

Supplier
NJSEOs Jon posted a blog post

The Supercharged 2015 Dodge Charger Hellcat!

2015 Dodge Charger Hellcat, the Most Powerful Sedan! The Hellcat Engine Platform, available on both the 2015 Dodge Charger Hellcat and the 2015 Dodge Challenger Hellcat producing 707 horsepower and 650 lb-ft of torque with a 8-Speed Automatic Transmission. This Supercharged 6.2L…See More
Oct 7

Supplier
NJSEOs Jon posted a blog post

Heard about the 2015 Mustang Bucket List Touring Coming to PA, NJ and NYC area?

The 2015 Mustang Bucket List Tour - Coming to the East Coast.For those that haven't heard about, the 2015 Mustang Bucket List Tour is hosting events throughout the United States to show off the 2015 Mustang lineup and engage the local Mustang communities with special activities throughout the events. I'll be attending the 2015 Mustang Bucket List Events in Philadelphia and at the Garden State…See More
Oct 6

Featured Blog Articles from the ADM Professional Community

Why Customers Leave Without Buying A Car And What To Do About It

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?

Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the…

What Women Want: How to Connect with The Modern Female Car Buyer


 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?…

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…

There’s Always Time to Do It Right!

You don’t have to live in a bustling city to see that people are in a hurry.

Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which…

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

Ferrari Takes Control of Fan Facebook Page!

I just came across this article from Automotive News, and it's shocking!  What message does this send to others who have brand fan pages?

Ferrari fans sue Facebook, carmaker for taking their pages

LOS ANGELES -- A Swiss father and his son who gained millions of Facebook Inc. followers through their Ferrari S.p.A. fan pages sued the social media company and the carmaker claiming they teamed up to illegally seize control of the websites.

The lawsuit filed in…

Have You Become Too Cynical to Be a Good Car Salesman?

Every now and then for no apparent reason I see a good car salesman go from being a top producer to becoming an average car salesperson. They are no longer at the top of their game, their commissions are slipping, their bonuses are few and their overall attitude is rotten. The retail car business has a way wearing down some people that cause them to become…

Americans could waste $2.8 trillion being stuck in traffic by 2030

Sitting stopped in congested traffic might be one of the most frustrating feelings imaginable. You're trapped in your car unsure when things might pick up again, when all you really want is to get to your destination. Not only is this exasperating, it might be…

Dealership consolidation is coming -- but how fast and how much?

Dealership consolidation is expected to accelerate as Warren Buffett's entry into automotive retailing attracts more buyers, observers said. But don't expect massive change anytime soon.

It will be a decadelong process, Steven Szakaly, chief economist for the National Automobile Dealers Association, predicted.

About 4 percent of U.S. dealerships are held by publicly traded companies,…

15 PROVEN IDEAS FOR LOW-COST, LOCAL ADVERTISING

You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local audience. Who wants to spend thousands of dollars reaching prospects in Topeka, Kan., when you're based in Tacoma, Wash.? Consider these 15 suggestions for low-cost, local advertising:

  1. Set up online accounts on local business directories, such as …

 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

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Videos on ADM Professional Community

Edmunds Absurd Video Gone Wrong! 'Absurdity of Haggling' Missed The Mark!


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Absard Video Done Wrong!
Edmunds.com President Seth Berkowitz:
"Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent. It has created a distraction…

Video Tips by Tim James: Live from Digital Dealer - New Car Inventory Videos


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Flick Fusion VP of Sales, Tim James, explains how car dealers can gain a competitive advantage by including videos of their new vehicles in their digital marketing efforts from the exhibit hall of the 17th Digital Dealer Conference &…

On Social Media, Talk Less About Yourself and More About 'Them'


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Dealer Authority VP of Marketing Subi Ghosh was at Jim Ziegler's Internet Battle Plan in Seattle discussing social media for car dealers. Here, she tells us…

What is Facebook's product?


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The real question isn't "what"... it's "who". At the recent Driving Sales Executive Summit in Las Vegas, JD Rucker from Dealer Authority succinctly answers t...

NJ VW-48-Hour Columbus Day Sales Event at Douglas VW!


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Don`t miss our 48-Hour Columbus Day Weekend Sales Event!

Let me give you 4 reasons why you should visit Douglas Volkswagen between Friday Oct.10th through Monday Oct.13th 2014;

REASON #1 – THE DOUGLAS VOLKSWAGEN EMPLOYEE VEHICLE PURCHASE PLAN – We are giving you an unprecedented opportunity. Our sales staff has been…

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