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"How to always treat Customers 101"

by Ken Beam "Always treat people the way that you would want to be treated...... because in the end, when they reflect back on the experience,.... I assure you, they will always remember their Smythe Volvo Experience." *Congratulations to the Raiola Family as they take delivery of their 2020 Volvo XC40 at Smythe Volvo in Summit during our Sweden`s Greetings Sales Event! *The end-of-the-Year is near & the Deals are outstanding! *Email me at kbeam@smythevolvo.com or call/text my cell at 908-310-0958 & I`ll be more than happy to assist you! I am your Volvo Guy. Thanks! Ken Beam #volvo #volvocars #smythevolvo #summitnj #easthanovernj #bridgewaternj #edisonnj #nj #newjersey #kenbeam #volvogroup #automotivesales #customerfocus #customersatisfaction #relationshipmarketing #highlyeffectivemarketing #contentmarketingstrategy #digitalmarketing #digitalinnovation

Always do the right thing by your Customers. That`s Integrity.

by Ken Beam When you think about it, the corner stone of keeping promises is integrity. We keep promises to people we care about not because it will be good publicity, or because it’s profitable. We keep promises because it’s the right thing to do. Being a good friend takes work, and so does being an honorable business. When you care about your customers enough to be attentive to their needs, keep your word, you can turn patrons into friends in a meaningful way that goes well beyond strategic marketing. It`s called relationship-selling. And that is truly the aspect that must be reflected towards every customer. I make it a point that my customers always have a truly exceptional experience.........the Smythe Volvo Experience. Merry Christmas everyone! Ken- #volvo #volvocars #smythevolvo #summitnj #easthanovernj #bridgewaternj #edisonnj #nj #newjersey #kenbeam #volvogroup #automotivesales #customerfocus #customersatisfaction #relationshipmarketing #highlyeffectivemarketing #contentmarketingstrategy #digitalmarketing #digitalinnovation

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by Chris Stinson

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by Chris Stinson

za_week6

by Willow Adams some of the insights from my client's website

dealerELITE Featured Blogs

Why You Need To Get Into The Conversational Commerce Game

Is your dealership in the conversational commerce game?

#localsearchgroup #jimflint…

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some, if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?

 

The results from ORPs are all over the board. Some dealerships effectively use ORPs to…

Are You Going to the 2020 NADA Show? Here is the Ultimate Resource for After Hours Events & Parties!

The NADA Show is always jam-packed with tons of events ranging from happy hours and suite parties to huge celebrity and entertainment draws. The 2020 NADA Show is no exception. This list is curated regularly and covers all of the parties and events known. It is continually updated in real-time. Stop searching and asking where the "place to be" is while attending the NADA Show and simply bookmark the list to know.

Current highlights include Jay Leno, Robe Base, Coolio, Tone Loc, Third…

Is this an Effective Way to Inform Recall Customers?

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored.

 

Perhaps there is a new way to communicate with these…

ADM Professional Community Videos

What Dealers Can Do to Protect themselves from Ransomware


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Erik Nachbahr shares steps dealers can take steps to protect their dealerships from ransomware.

'Pivot Point' by Mike 'The Car Guy' Correra talking about Dealer Profit in Aftermarket Accessories


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Mike "The Car Guy" Correra from DealerBuilt on the Advanced Auto Retail Marketing Webcast by AutoConversion in November 2019 talking about what he see auto m...

Mike theCarGuy and the DealerBuilt Minute at Driving Sales 2019


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My friend Sean Ugrin has a saying that I have repeated many times, "If you want to sell it, Spiff It" and during my thirty years in the retail automotive ind...

Optimizing the Dealership's Social Media Efforts


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Mike Correra shares advice on why it is important that dealerships ensure their staff is aware of the content posted on their dealership's social media prope...

How to Work With Millennials


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Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.

dealerELITE Top Content Past 7 Days

1. The Three Fs

Added by Kyle Disher on February 21, 2020

2. Services vs. Products

Added by Jim Flint on February 21, 2020

3. The Truth About Being Insta-Famous

Added by Jim Flint on February 20, 2020

 

Do You Have a High Quality Product or Service for Car Dealers?

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Kevin Gomez posted a blog post

The Benefits of Plasti Dip

Are you wishing for a new car but simply can’t afford it?  Do you wish for an easy way to change your car’s color and revive its exterior?  Repainting your car can be expensive and difficult.  Consider the benefits of plasti dip today, a low-cost alternative to a total repaint, allowing to you customize and bring new life to your old vehicle!Why Consider Plasti Dip?While…See More
Apr 5, 2019
Kevin Gomez is now a member of Automotive Media Partners, LLC
Apr 5, 2019
Joyjoy updated their profile
Mar 4, 2019
Joyjoy is now a member of Automotive Media Partners, LLC
Mar 4, 2019

Featured Blog Articles from the ADM Professional Community

Values And Change

What will the power of change provide for you in 2020? #localsearchgroup #jimflint…

Ford Vs. Ferrari - When A Challenge Presents Itself...

Ford vs. Ferrari took home 2 Oscars last night! When a challenge presents itself, what brings you to the finish line? 
#localsearchgroup #jimflint #oscars #fordvsferrari #2020 #dealers #dealerships #digitialmarketing

YouTube On The Rise

YouTube releases never-before-seen performance numbers -- complete domination with a 36% increase from 2018 to 2019!
Numbers like that slash open the industry and we are diving in headfirst.

#localsearchgroup #youtube #growth #marketing #google…

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Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that lead to... For example, when I would see a Corvette lead come into BuzzTrack at Courtesy…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

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ADM Professional Community Forum Discussions

Why car dealerships are good for society?

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.

That being said, I would…

How about a Thank You Video via Texting? Very effective.

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-

*by the way....they came back & bought the truck after I sent…

Electric Vehicle is the Future

What is Electric Vehicle?

An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as…

Email marketing

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read…

5 Ideas for car dealers FB page

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.

Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:

1. Industry news, controversial topics,…

Latest Activity at the ADM Professional Community

John Sternal posted a blog post

John Sternal posted a blog post

Beep Announces Autonomous Shuttle Expansion In Peoria

The Driverless Shuttle Will Begin Its First Routes in Arizona on the Weekend of February 22nd Beep, a Florida-based autonomous mobility solutions company, announced today its first expansion out of the state of Florida into the city of Peoria, Ariz. The city will launch Robo Ride, a pilot program with Beep, that will begin routes on Saturday, February 22nd, and will operate daily from noon to 6 p.m. “Peoria has found a fantastic partner in Beep to explore this new technology,” said Kevin Burke, Public Works Director, City of Peoria, Arizona. “Beep handles all the permitting, all the programming, and all the training. We focus on how we want to use the technology and how we get our community involved. It’s been great.”  Beep offers the next generation of services for passenger mobility to fleet operators in planned communities and controlled speed environments across the public and private sector. From route planning to on-board interactive services, Beep's autonomous mobility platform provides safe, efficient movement of passengers between defined locations on private and public roads. “We are very excited to partner with the City of Peoria to provide this innovative transportation solution to their community,” said Joe Moye, CEO at Beep. “We’ve enjoyed tremendous success in our autonomous mobility solution deployments in similar communities and we are confident we will see the same adoption for this sustainable and transformative transportation in Arizona.” Beep’s solution is underpinned by NAVYA’s AUTONOM shuttle, a fully electric, driverless shuttle that will operate daily in the P83 Entertainment District on Arrowhead Fountain Center Drive from Huntington University to Paradise Lane. Robo Ride, which has no steering wheel or pedals, will use a pre-programmed, fixed route with a combination of localization techniques, involving state-of-the-art sensor technology. It is open to the public without an appointment, fee or pre-screening. “We are thrilled to be in partnership with Beep to launch this new project in the city of Peoria. It is an ideal environment to showcase the ways in which driverless vehicles integrate seamlessly in our everyday lives and can serve as a model for other cities in North America,” said Jerome Rigaud, COO of NAVYA Group. Robo Ride holds up to 10 passengers at a time and will operate at a maximum speed of 15 mph as part of the pilot program. For more information, visit www.peoriaaz.gov/transit.See More

Ralph Paglia's blog post was featured

Ralph Paglia's blog post was featured

Fake News: Spotting Propoganda and Becoming Responsible Online Publishers

Kids today are not equipped to deal with the barrage of digital information coming at them every day. Add to that, the bulk of information that may be fake, misleading, or even malicious. So how do we help kids become more responsible for the content they share online?We do it one conversation at a time.When it comes to the mounting influence of fake news, it’s easy to point the finger at the media, special interest groups, politicians, and anyone else with an agenda and internet access. While many of these groups may add to the problem, each one of us plays a role in stopping it.What’s our role?We, the connected consumer, now play such a significant role in how content is created and disseminated, that a large part of the solution comes down to individual responsibility — yours and mine.The shift begins with holding ourselves accountable for every piece of content we read, create, or share online. That shift gains momentum when we equip our kids to do the same.Teach personal responsibility. Start the conversation around personal responsibility early with your kids and keep it going. Explain that every time we share fake news, a rumor, or poorly sourced material, we become one cog in the wheel of spreading untruths and even malicious fabrications. We become part of the problem. Challenge your child to become a trustworthy, discerning source of information as opposed to being viewed by others as an impulsive, unreliable source.Discuss the big picture. Fake news or misleading content isn’t just annoying; it’s harmful in a lot of other ways. Misinformation undermines trust, causes division, can spark social unrest, and harm unity. More than that, fake news edges out helpful, factual, content designed to educate and inform.Be aware of confirmation bias. Confirmation bias is gravitating toward ideas, people, and content that echoes our spiritual, social, political, or moral points of view. Confirmation bias tempts us to disregard information that opposes our ideology. While confirmation bias is part of our human nature, left unchecked, it can be an obstacle to learning factual information.Chill, don’t spill. Fake news is designed to advance a personal agenda. This is especially true during times of social tension when tempers are running high. Don’t take the emotional bait. Exercise discernment. Before sharing, read legitimate news sources that offer balanced coverage, so the story you share or opinion you express is based on accurate information.Be a free thinker. Our kids have grown up in a world where ‘like’ and ‘share’ counts somehow equate to credibility. Encourage kids to break away from the crowd and have the courage to be free, independent thinkers.Challenge content by asking:Do I understand all the points of view of this story?What do I really think about this topic or idea?Am I overly emotional and eager to share this?Am I being manipulated by this content?What if I’m wrong? Question every source. Studies show that people assume that the higher something ranks in search results, the more factual or trustworthy the information is. Wrong. Algorithms retrieve top content based on keywords, not accuracy. So, dig deeper and verify sources.5 ways to spot fake news1. Look closely at the source. Fake news creators are good at what they do. While some content has detectable errors, others are sophisticated and strangely persuasive. So, take a closer look. Test credibility by asking:Where is the information coming from? Is this piece satire?Is the author of the article, bio, and website legitimate? Are studies, infographics, and quotes appropriately attributed?Is the URL legitimate (cnn.comvs. cnn.com.co)?Are there red flags such as unknown author, all capital letters, misspellings, or grammar errors?    2. Be discerning with viral content. Often a story will go viral because it’s so unbelievable. So pause before you share. Google the story’s headline to see if the story appears in other reliable publications.3. Pay attention to publish dates, context. Some viral news items may not be entirely false, just intentionally shared out of context. Fake news creators often pull headlines or stories from the past and present them as current news to fit the desired narrative.4. Beware of click-bait headlines. A lot of fake news is carefully designed with user behavior in mind. A juicy headline leads to a false news story packed with even more fake links that take you to a product page or, worse, download malware onto your computer, putting your data and privacy at risk. These kinds of fake news scams capitalize on emotional stories such as the recent tragic death of basketball great Kobe Bryant.5. Verify information. It takes extra effort, but plenty of sites exist that can help you verify a piece of information. Before sharing that a piece of content, check it out on sites like:Snopes.comFactcheck.comPolitifact.orgOpensecrets.orgTruthorfiction.comHoaxslayer.comWhile fake news isn’t a new phenomenon, thanks to technology’s amplification power, it’s reached new levels of influence and deception. This social shift makes it imperative to get in front of this family conversation as soon as possible especially since we’re headed into an election year.Reposted from an article written by Editor’s note: This is part II in a series on Fake News. Read part I, here.See More

Crystal Hartwell's blog post was featured

Crystal Hartwell's blog post was featured

SureSale Closes $7 Million Funding to Redefine the Certified Pre-Owned Auto Category

Veteran automotive tech entrepreneurs have developed a standardized certification-as-a-service platform to expand the availability of CPO inventory for 40 million used car buyers Los Angeles, CA – February 6, 2020 –SureSale, the first and only certification-as-a-service platform to create a consistent, high-quality standard for used vehicles, today closed $7 million in Series A funding. The round was led by Los Angeles-based Upfront Ventures, which has backed successful innovative automotive tech firms TrueCar and DealerTrack.   The funding round includes participation from Coffin Capital and Ventures, who led the seed round, among others. Founded by automotive and technology entrepreneurs, Jeffrey Schwartz and Donny Hall, SureSale redefines the Certified Pre-Owned (CPO) category with a platform that expands the availability of CPO inventory for the 40 million consumers who purchase a used vehicle each year, while meeting the growing consumer demand for Certified Pre-Owned vehicles. “The used vehicle industry is the largest retail segment of the US economy that, surprisingly, still has major untapped potential to create an independent, gold standard brand and maximize value for both dealers and consumers," said Upfront Ventures partner Kobie Fuller. "Donny and Jeffrey are veteran entrepreneurs who are bringing unmatched industry expertise and a technology-first approach to disrupt the traditional certified pre-owned category. We are excited to be their partners in this journey, especially as it's happening in LA." As new car costs skyrocket, consumers have shifted their attention to quality used vehicles.  As a result, buyer interest in Certified Pre-Owned (CPO) vehicles, which come with a guarantee of quality and reliability, has increased 25% since 2016, and OEM CPO programs are experiencing their ninth consecutive year of record growth.  However, because existing CPO is limited to OEM programs, only a small fraction of the quality used car supply is available as CPO.  This means that, nationwide, auto dealers are unable to effectively meet what comprises an estimated two-thirds of used car buyer demand.   “SureSale’s unique platform, and recognized quality standard, bridges this certification gap by providing auto dealers with expanded opportunities to certify their inventory to increase profitability and meet the needs of the growing population of used car buyers who want to “be sure” about their used vehicle purchase,” said Hall, Co-founder and CEO of SureSale.  SureSale Certified provides independent and franchise dealers with a turnkey, state-of-the-art certification and marketing platform that allows them to certify more of their used vehicle inventory, across 30 makes and hundreds of models. The SureSale platform provides vehicle history data, mobile vehicle inspections, and VIN specific data, including recalls, as well as current warranty coverages, available coverages and detailed purchase protection. This is all presented through SureSale’s industry leading, proprietary Comprehensive Auto Report (CAReport). Each vehicle that uses the SureSale platform also benefits from VIN level digital marketing and point of sale merchandising support. “With SureSales’s standardized ‘proof-of-quality’ and nationwide distribution, CPO buyers can have assurance that their vehicles have been checked, inspected, and protected,” continued Hall. “And this provides benefits to auto dealerships as well: studies show that CPO vehicles turn faster, are considered higher value by consumers and increase customer satisfaction.”  A recent case study of one of SureSale’s auto dealership pilot partners demonstrated that, in just a few months as a SureSale dealer, the dealership’s used vehicle sales increased by 30%, nearly three times greater than the average for the local market YOY. The dealership also reported increases in turn rates and opportunities for gross pick up. Hall and SureSale co-founder and president Jeffrey Schwartz bring deep backgrounds of success with disruptive automotive technologies that challenged the existing landscape, creating value for both investors and industry.  Hall built one of the largest direct-to-consumer marketers of vehicle service contracts in the country. Over his career, Hall has been a leader and executive of multiple successful technology businesses in Southern California including LowerMyBills.com (sold to Experian), HomeLoanCenter.com (sold to LendingTree) and LeadPoint.com. Schwartz is widely recognized as a pioneer in the automotive Internet with 20+ years of automotive and technology experience. As CEO at Autoweb and Autobytel, both Nasdaq-listed companies, Schwartz formed relationships with every major automotive manufacturer and dealership group and over 25,000 retail franchises. Under Schwartz’ tenure in these roles, over $50 billion in retail sales were generated for participating customers. SureSale has partnered with dealerships in select markets during its beta program and will use the funding round to further tap into the used vehicle market, expanding its proprietary certification-as-a-service platform, its distribution into franchise and independent dealerships across the country, and its partnerships with key automotive brands, product providers and indirect lenders.  About Upfront VenturesUpfront Ventures is a Los Angeles-based venture capital firm making national investments in technology-forward companies and founders. Since 1996, Upfront has invested more than $2 billion in companies including Maker Studios (acquired by Disney), TrueCar, Ring (acquired by Amazon), Kyriba, Overture, Dealertrack (acquired by Cox Automotive) and Envestnet. upfront.com. About SureSaleSureSale’s mission is to create the global quality standard by which used vehicles are measured by both buyer and seller.  The new category of vehicle, SureSale Certified, gives consumers access to a greater range of quality used vehicles and the peace of mind that comes from buying a vehicle that has gone through a 150-point inspection and rigorous background check, and comes with a clean title, a detailed CAReport (Comprehensive Auto Report), a 5-month / 5,000-mile comprehensive warranty, a 5-day / 500-mile exchange guarantee, and extended protection plans up to 36 months.  SureSale’s iconic spokesperson, ‘Shirley,’ gives used vehicle buyers peace of mind when buying a SureSale Certified vehicle.  SureSale Certified Dealers benefit from a turnkey, state of the art certification and marketing platform which allows them to certify more of their used vehicle inventory (over 30 makes with eligibility up to 15 years old and 150K miles) and sell more cars. Visit www.suresale.com for more information. To become a SureSale Certified auto dealership: Contact: 800.818.4575 Email: sales@suresale.com Visit: https://www.suresale.com/dealers SureSale Media Contact:Angela Jacobson, mWEBB Communications, angela@mwebbcom.com, (714) 454-8776Melanie Webber, mWEBB Communications, melanie@mwebbcom.com, (949) 307-1723       See More
 
 
 

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The Secret Weapon Used By Car Salesmen !


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How is it that top sales performers always seem to be working with a guest? Smart Prospecting! But what is "smart prospecting?" Watch & Find out. Don't click...

BIG reasons to visit Digital Air Strike at NADA


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There's lots of reasons to stop by the Digital Air Strike booth 4314C at NADA! You can also make it official and set up an appointment here: https://digitalairstrike.com/nada-2020/
Hope to see…

FREE WEBINAR: Tips Straight from Google About Its New Automotive Dealer Guidebook 2.0!


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Google just launched its Dealer Guidebook 2.0!

It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.

In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this highly-anticipated Google release. Google Dealer Guidebook 2.0 is…

FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership!


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Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media & Online Trends Study.

More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of…

Car Dealers -MUST WATCH Your reputation is at stake !


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Dealers, we have a problem! This automotive sales thought of the day was supposed to be about the Positive contributions and benefits auto dealers provide to...

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