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by Ralph Paglia

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by Ralph Paglia

dealerELITE Featured Blogs

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about…

Write Service Podcast: Episode 25- Key to Making an Extra 5-10% Income

This week, Jeff discusses the key to making an extra 5-10% income: having a strong follow-up program! Don't allow yourself or your process to become automated, don't rely on one approach for everyone, and always remember that NOTHING exceeds personal contact between you and your customer. With just five steps, you'll see higher retention, higher sales, and higher survey scores! Copyright 2018 Wm Jeff Cowan

Click…

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and…

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their…

The Power of a Pruning Mindset

Pruning is the process of removing what is undesirable in order to make room for growth, and is a necessity if you want to reach your fullest potential and live the game changer life. In this episode Dave shares three pruning strategies (realign, revitalize, remove) you can apply to your daily activities, associations, mindset, and more, to help you remove what's less than optimal and make room for unstoppable growth. Download or stream this episode for free on iTunes, Google Play Music,…

ADM Professional Community Videos

We Have Video Content, Now What? (Part 1)


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Tim James shares why simply having video content isn't enough in this first video blog of a series.

FreebieFriday - 6 Degrees of Separation


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What does 6 degrees of separation mean to you? Well, to ELEAD1ONE Partner Bill Wittenmyer, it means the lost art of referrals and how everyone knows someone. This #FreebieFriday dives into the power of the lost art of the referral and what that means for dealership…

Tip of the Day - Take the Test Drive to the Customer


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https://www.centerforperformanceimprovement.com/

Today’s Tip – Take the Test Drive to the Customer

It seems like everyone is busy all the time.

Where does a person find time to replace their worn-out car? When buying a vehicle takes up to 15…

Tip of the Day - Millennials Could Change Everything


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https://www.centerforperformanceimprovement.com/

Today’s Tip – Millennials Could Change Everything
Millennials are the most influential generation since Baby Boomers. From vehicle sales and service to employment, the Millennial mindset contradicts everything the…

Tip of the Day - A Regular Source of Professional Improvement


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https://www.centerforperformanceimprovement.com/

Today’s Tip: A Regular Source of Professional Improvement

There are days you just don’t want to do anything.

You’d rather ignore the ringing phone, the emails stacking up, and the…
 

Do You Have a High Quality Product or Service for Car Dealers?

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Goodwill Car Donation posted a blog post
Mar 15
Goodwill Car Donation is now a member of Automotive Media Partners, LLC
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Featured Blog Articles from the ADM Professional Community

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about…

Plugging In: How Electric Vehicles Could Impact Your Service Department

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…

SEO: Building The Right Links, The Right Way Still Works!

90 Link Building Strategies to Use in 2018 [Infographic]

Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and…

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Vehicles have advanced by leaps and bounds. 

New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi…

"Ralph Recommends..." Newsletter Announcement

Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything…

NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits

NADA tidbit for attendees:
The only formula you need to maximize your used vehicle profits...


It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market (MarketPrice+) helps car dealers make…

How Do You Reach Your Targeted Audience on Facebook?

➡️ Reach the right audience on Facebook…


dealerELITE Latest Activity

Aadam Alford posted a blog post

Aadam Alford posted a blog post

The Market for Car Rental Services in Cape Town

In comparison to most African nations, South Africa is a flourishing car rental market as several major international as well as mid-tier independent automobile brands offer Cape Town car rental services. The nation has a thriving highway infrastructure which serves many tourist destinations. It was reported that the South African car rental market had grown by 20% in the first half 2017 and is expected to increase further in the current year.Growth in demand for car rental services:The factors that have contributed to the growth of the car rental market of South Africa in the increase of foreign tourism to South Africa which has happened as a result of the weakened rand. Moreover, South Africa relaxed the strict regulations pertaining to travel for both foreign tourists as well as South African citizens. This has eased the process of travelling for inbound tourists within South Africa. Foreign tourists are staying for longer periods of time and availing of bigger and more expensive car rental services in Cape Town.The weakening of the Rand has also encouraged more and more South Africans to take domestic holidays within South Africa instead of selecting to take overseas holidays. Declining fuel prices have also helped to elevate travel by car. The total fleet of cars available for rental services in South Africa varies from 45,000 to 65000, in accordance with the season.Car Rental for Tourism Industry:Cape Town is a highly popular tourist destination. As it has a temperate climate and a diverse topography, it is an ideal city for people to take domestic trips. The Cape area has several beautiful landscapes like mountain passes. These car rental services can arrange for trips to such places for its clients. There are several reasonably-priced car rental services in the city which cater to needs of such domestic trips for people. These car hire services also offer its clients the option to follow their own travelling schedule and itinerary. You can also visit some of the less-known sights in some of the remote corners of the city if you avail of these car rental services.Other than the recent spur in foreign tourism which has happened as a result of positive movement of the exchange rates, there has also been a surge in prepaid options offered by car rental services. Price concessions being given for bookings made on reputable websites are charged upfront. This had proved to be beneficial for both the car rental companies as well as the clients. When it comes to re-marketing, most South African car rental services are part of auto dealer brands.Many of the cars from the rental services are sold via dealerships and come with reports of the vehicles’ history. Some of the hiring companies tend to send promotional mail to rental clients, who wish to buy the used cars of the rental fleet. Car rental companies have recently strengthened their marketing strategies by taking to a plethora of social media platforms. Moreover, these car rental companies are also offering discount rates as a frequent promotional strategy.See More

via Twitter

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RT @womendrivers: Did you know 76% of women rate their dealer's website a 3 out of 5 stars? What is your website saying to your female buye…

Latest Activity at the ADM Professional Community

Kara Masterson posted a blog post

Kara Masterson posted a blog post

Key Conundrum: 5 Tricks to Avoid Getting Locked out of Your Car

No one gets locked out of their car on purpose but it happens. This could happen anywhere, which is partly what makes it scary. The following are five tricks you can consider to avoid getting locked out of your car.Check YourselfOne thing you can do is check yourself before exiting the car. Creating a habit ensures that you always have your keys with you before locking yourself out. This may take some time, but it is a good way to solve the issue in the long run.Get a LanyardAnother thing you can do is carry your keys on a lanyard. It is pretty hard to forget something around your neck, so having a lanyard to carry your keys should prevent you from locking yourself out. A good thing about lanyards is they are customizable, so you can be sure it’ll match your look.Try the CarabinerThose who do not want to wear a lanyard could try a carabiner. This is almost like a keychain, so you will not have to worry about wearing something as visible as the lanyard. Another good thing is the carabiner is pretty large, so you may be able to fit a number of keys on it if you desire.Wristband ActionSometimes, the keychain can be forgotten, and the lanyard is a little invasive. At this point, you might want to try the wristband. You can have your keys on a wristband, which is pretty hard to forget, and it can be made to look pretty stylish. Remember that you can always remove the wristband once you are out of the vehicle and your keys are safely with you.Duplicate Your KeysAnother thing you can try is duplicating your keys. You can keep the key in your wallet, or you can leave it at home or with a trusted friend. You can also leave keys in a number of places just in case. This step should definitely help get you back in your car without having to call a locksmith.These are just some of the things you can do to keep yourself from getting locked out. Try to talk to your locksmith like The Lock Shop or someone similar for additional tips as he or she should be able to give you some guidance. Make sure you also ask others to see how they’ve manage to keep themselves from making this mistake.See More

Bill Wittenmyer posted a blog post

Bill Wittenmyer posted a blog post

ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle online, and of current consumer and dealer expectations. Additionally, the eBook shares practical tips on how to prepare a dealership for changes associated with digital retailing. “Dealers can no longer ignore rising consumer demand to complete at least some of the vehicle purchase process online, but many dealers have concerns about the technology,” said Bill Wittenmyer, Partner of ELEAD1ONE. “Our vision is that dealerships will remain central to the online car-buying process. This eBook presents a business model that expands opportunities, not limits them.” “The Auto Dealer’s Guide to Digital Retailing” provides guidance on how to integrate online car-buying with a dealership’s current sales process. Industry sales trainers Jim Ziegler and Mark Tewart contribute their insights and advice for dealers who are considering implementing a digital retailing solution. The eBook addresses process changes that will inevitably occur due to an online car-buying process, including staff roles and responsibilities. A digital retailing solution checklist is provided for dealers in the process of researching vendors. “Even though consumer adoption rates for complete transactions online will be relatively slow, dealers need to act quickly before third-party solutions gain brand awareness and market share among car shoppers,” said Wittenmyer. Download your free eBook by clicking on this link: “The Auto Dealer’s Guide to Digital Retailing.” For more information about ELEAD1ONE visit http://www.elead-crm.com. About ELEAD1ONE ELEAD1ONE, the benchmark in automotive software, helps dealers bridge the gap between sales, service, and marketing operations. The company’s automotive-only contact center, CRM, and service drive technologies are the foundations of their unique suite of products that drive its clients forward through strategic business advantage. Headquartered in Georgia, ELEAD1ONE has over 1,500 employees nationwide and serves more than 8,000 dealerships across the United States and Canada, including six of the top ten dealer groups.ELEAD1ONE continues to lead the industry standard by providing insight to the community, identifying trends, and through the continuous development of personalized retail solutions that help dealers operate more profitably. For more information, visit our Website, like us on FacebookYouTube, or follow us on LinkedInTwitter, and Instagram.See More

Rachelle Wilber posted a blog post

Rachelle Wilber posted a blog post

How to Repair Your Truck after a Major Fender-Bender

Vehicle accidents can be harrowing and nerve-racking. Accidents that lead to damages can be particularly so. If your truck has just been through a fender bender, you need to maintain your composure. You need to put all of your attention on prompt repair service, too.Get in Contact with Your Insurance CompanyYour insurance company should take care of the damages that are associated with your truck fender bender. Get in touch with the agent who works for your company as soon as you can. It doesn’t matter who was to blame for the accident, either. The representative should be able to give you information that pertains to your coverage. He or she should be able to give you helpful deductible details as well. You might have to submit an in-depth claims form.Receive an EstimateIf you need to repair your vehicle post-fender bender, you need to receive an estimate. This can help you figure out how much your repair expenses are going to be. Your insurance agency may be able to give you an automotive repair center suggestion. The company may request that an adjuster assess your truck, too.Find a Reputable Auto Repair ShopDon’t worry if you have no idea where to get your truck repaired. Your insurance agency may not have any suggestions for you. You need to meticulously and cautiously browse your choices in auto repair facilities. Search for businesses that have A+ reputations. Look for businesses that have significant experience with truck repair service as well.Fix the Bumper on Your TruckPeople who have been through fender benders often experience bumper issues. If you’re in that category, you may need to focus on bumper repair or replacement service. Certain companies, like Florida Truck & Trailer Co., know that bumpers tend to be particularly prone to damages. That’s because they take in a lot of contact during collisions. It can help to opt for an auto repair business that can make your bumper appear and feel as good as new again. You want to forget all about unsightly scrapes, scratches and dents. You want to do away with any hints of bumper paint damage, too.Fender benders are never good news for anyone. They’re usually not the end of the world, either, however. If you want to get your life back on track after a fender bender, you need to get repair service without a minute of hesitation. Efficient repair work can help you feel secure and comfortable.See More

Black Book posted a blog post

Black Book posted a blog post

Compact Cars in Demand

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.This week’s Black Book Market Insights report takes a close look at Compact Cars, up +3% over the last six weeks, along with a handful of other smaller car segments that have performed well during that time. The report also looks at the rising price of gas, with a historical chart, that might support the reasons behind smaller cars’ success lately.“Compact cars see continued strength in the market, helped by rising gasoline prices. Their values have increased by over 3% in the last 6 weeks,” said Anil Goyal, Executive Vice President, Operations.• Volume-weighted, overall car segment values increased by 0.29% last week. In comparison, the values had increased on average by 0.20% per week in the previous two weeks.• In cars, the Mid-Size Car and Compact Car segments increased the most in value last week.• Volume-weighted, overall truck segment (including pickups, SUVs, and vans) values decreased by 0.04% last week. In comparison, the values had decreased on average by 0.14% per week in the previous two weeks.• In trucks, the Sub-Compact Crossover segment increased the most in value last week. Click here to download the full report.See More
 
 
 

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Tip of the Day - F&I: A Digital Step in the Right Direction


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Today’s Tip – F&I: A Digital Step in the Right Direction

When you give someone the power to give their honest opinion without consequence, you get the truth.

It’s why studies like the…

Do You Have Amazon Expectations?


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Amazon is leading the way in convenience. Do you agree? Ujj Nath shares his perspective in his latest video blog.

Tip of the Day - Customer Satisfaction Surveys Are Dead!


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https://www.centerforperformanceimprovement.com/

Today’s Tip: ‘Customer Satisfaction Surveys Are Dead’

The District Manager has just left the GM’s office. He calls a meeting for his management team and gives them the breaking news: “Customer Satisfaction…

We Have Video Content, Now What? (Part 1)


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Tim James shares why simply having video content isn't enough in this first video blog of a series.

FreebieFriday - 6 Degrees of Separation


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What does 6 degrees of separation mean to you? Well, to ELEAD1ONE Partner Bill Wittenmyer, it means the lost art of referrals and how everyone knows someone. This #FreebieFriday dives into the power of the lost art of the referral and what that means for dealership…

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