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AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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by Jim Leman

Social Media Image Sizing Cheat Sheet

by Ralph Paglia Supplied by Matt Banner at OnBlastBlog.com as seen on Forbes, Entrepreneur & The Huffington Post... Learn how to grow your dealership's blog traffic by over 312% and see this original infographic at: http://www.onblastblog.com/social-media-cheat-sheet/

Custom Followup Is Key

by Aubrey Hankins Recently, CRMSuite performed a survey on 50 random dealerships nationwide. The survey was based on the ability of the dealership to provide prospects with custom follow-up messages via email/voicemail. The results show, out of the 50 dealerships, only 9 dealerships sent custom emails/voicemails. It's time to customize customer followup. It starts with the CRM.

SMS Marketing Facts Infographic (Text Messaging)

by Ralph Paglia SMS Marketing Facts Infographic (Text Messaging)

SearchOptics MobileFirst Infographic

by Ralph Paglia SearchOptics MobileFirst Infographic

dealerELITE Featured Blogs

The Team Without A Coach

No professional sports team would consider going without a coach. There may be times where they terminate employment of a coach and have an interim position however, professional sports understand the need for good coaching. A good coach knows how to get the most out of individual players and inspire the team.

 

When things go well the coach should always…

The Inbound Sales Call: Don’t Make It So Hard on Yourself!

    Last time, we spoke about the beginning of the Inbound Sales Call, or the Phone Up at your dealership. We concluded that this is how we should answer the calls:

SMILE WITH A WARM FRIENDLY GREETING OFFERING…

How to be the New England Patriots of the car business!

It was 2008 when it hit me. The economy had just begun to hit the skids and I was leaving a dealership after having done a live meeting. As I walked through the empty showroom I noticed four Managers on shift, sitting in an otherwise vacant tower waiting for salespeople to bring them a deal. There were no customers on the floor, and nothing happening outside beyond the huddle of salespeople by the front door, and I realized: a lot of people in our industry that we call Managers aren’t…

The Purpose of the Service BDC

-BDC (Business Development Center)-
This department creates and manages the business opportunities that come in and proactively go out from the dealership.

Business Development can exist in the Sales and Service Opportunities of the dealership. While so much is always emphasized on the Sales BDC side of the dealership world, the Service BDC has been existing quietly in the background of some stores with minimal attention while many other stores have yet to enter…

The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…

ADM Professional Community Videos

Merry Christmas 2016


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Kim Clouse makes the Mini from 2009 come alive at Christmas for Ralph

*The Recruiter* Episode 6 What is the Job Seeker Really Looking For? How to


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http://www.automaxrecruitingandtraining.com/ The "soft Skills" that job and Career seekers are truly looking for. Appreciation for effort and results, a…

Cory Mosley - Progressive Retail Episode 20 Circle of Engagement


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On today's show Cory targets Internet Sales at Dealerships, providing positive action steps through the 7 Circles of High Profit Cory's weekly show on CBT…

The Most Important Factor to Consider When Choosing a PPC Vendor


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In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask of any PPC vendor that they are…

"I want to think it over "


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Chris Younggren shows how to handle the objection, 'I want to think it over', that comes up in the automotive business.

dealerELITE Top Content Past 7 Days

1. The Purpose of the Service BDC

Added by Joseph Cala on January 14, 2017

4. Online Reputation Management Workshop

February 15, 2012 from 10am to 1:30pm at Greater New York Automobile Dealers Association

Organized By: Stan Sher / Greater NY Dealers Association

 

Do You Have a High Quality Product or Service for Car Dealers?

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Jose hernando updated their profile
Nov 11, 2016
Jose hernando is now a member of Automotive Media Partners, LLC
Nov 11, 2016
Mike Davidson is now a member of Automotive Media Partners, LLC
Oct 23, 2016
Simon Leggett posted a blog post

5 Essential Items You Should Always Have In Your Car

Irrespective of where you are traveling to, when you are driving your car, there are some things that you should have in your car at all times in case any urgency breaks out. These items act as survival kits and are much needed by everyone. So here are the five essential items you must have in your car at all times. 1.   Owner’s Manual, Hazard Or Reflective Triangle, And A First-Aid Kit The most important thing you should be having in your car is user’s manual. Even though most of the owners…See More
Oct 17, 2016

Featured Blog Articles from the ADM Professional Community

2017 NADA Checklist

Ok, so you have known about the 2017 NADA Show for quite some time now, yet you find yourself freaking out a day before you leave. No worries, we have all been there. Register to Attend here!

 …

The Evolution of the BDC: Has your dealership evolved?

Evolution Of The BDC: Has your dealership evolved?

A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the…

Top Common Tips to Design a Website

Designing a website is not an uncommon thing now a days but not every one is a good designer. When you learn all the tools of designing, you try to use all in your design which is not a good idea you must follow some points of professionals to create good web page design. I have some of good and simple but important tips to design your…

List of Most Popular Vehicles Researched on Edmunds in 2016

SUV's Top List of Most Researched in 2016 on Edmunds.com

Passenger cars also remain popular, demonstrating that despite slowing sales, it remains important segment for automakers... Despite the fact that passenger car…

The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

Washing fastness Tester

Washing Fastness Tester, to determine color fastness to washing or dry cleaning to ISO,
BSI, AATCC and Marks & Spencers standards.Available in different sizes such as portable
washing fastness tester, two baths type, etc.The washing fastness tester uses stainless
steel rotor to holds washpots on each of four sides and rotates at a constant 40 rpm
(+/-2 rpm). Washpots are preheated in appropriate test solution. Containers are sealed
with either a Neoprene…

Social Media Usage During New-Vehicle Shopping Process Increases

Social Media Usage During New-Vehicle Shopping Process Increases, According to 2016 J.D. Power…

Do your used car search data match this CarGurus report?

CarGurus looked at 900 million used car searches and the results probably aren't surprising, but are good to know. Full story here.…

Detroit Auto Show Commentary From Edmunds Industry Analyst

Shown below are quotes taken from the initial commentary about the North American International Auto Show (NAIAS) show made by Jessica Caldwell, Edmunds executive director of industry analysis. Jessica is onsite at the show in Detroit and would be happy to share data and perspective on the product reveals…

Do you have to be outgoing to succeed at sales?

maybe a better way to put this is, can sales be learned by someone who is intelligent, articulate, and motivated, but shy? 

Sales isn't for dummies, and people who don't want to couldn't do it, but is sales more like plumbing, where someone with the will to do it, even if they're shy, can be taught?

Then, maybe as a follow up - can someone who is shy be successful at sales, or does success in sales favor someone who is more…

dealerELITE Latest Activity

Chuck McGraw's blog post was featured

Chuck McGraw's blog post was featured

The Inbound Sales Call: Don’t Make It So Hard on Yourself!

    Last time, we spoke about the beginning of the Inbound Sales Call, or the Phone Up at your dealership. We concluded that this is how we should answer the calls:SMILE WITH A WARM FRIENDLY GREETING OFFERING ASSISTANCE    Now our question is , “Why does it seem so hard to do it right?” We have new guys and 30 year veterans that cannot seem to grasp the idea that a Phone Up is a golden opportunity for a sale. Golden. Especially in this technological age. These opportunities should be much more preferred over the walk in customer because they have already spoken with us on the phone up. They also know you have the vehicle and they have someone to ask for when they get here after their call, which eliminates the fear of visiting your store. These are 2 very important accomplishments that can tend to keep customers from walking into your dealership if not achieved. But when asked to handle them correctly, our people have a tendency to panic, freeze and even revert back to old school techniques that have not worked in 30 years if ever.Here’s an example:Ring. Ring.SALES: “Sales” (Caller wondering, “Who am I speaking with?”)CALLER: “Do you guys still have that 2010 – F150 that I saw online?”SALES: “Is it the white one?” (Sales trying to impress the caller with his inventory knowledge off the top o f his head, but this can hurt him in the long run.)CALLER: Yep. That’s the one, with the Crew Cab. Ya go it?”SALES: “I think it might have gotten sold last night. (STOP! Never tell them that as the first thing out of your mouth. They literally no longer needs you now. You answered their question. Bye, bye.)    But let me run out and put my hands on it and call you back. Is this your number number here, 602-555-1478?” (Using Caller ID is becoming so popular with salespeople who do not want to make the extra effort to do it right. I guarantee there are still thousands of customers out there that really do not want a car dealer to have their info just yet. We need to earn it!)CALLER: “Yea but I don’t want you using that number. I’ll just call you back. How long will it take?”SALES: “About 5 minutes.”Etc, Etc. CALL OVER.    What just happened here? Well, we just let a very hot and eager prospect get away. We had her and we lost her. Yes she says she will call us back but can we run our sales department on customer promises? I wouldn’t.    Here are some other possibilities that could result from using the above “put my hands on it”technique. You will notice this premise here is to gain a number and name, by hanging up to check on it and then call them back. “Put our hands on it.” “Go touch it.” “Run out to the lot.” “Ask a manager.” “Do a physical.” And when you think about it, these are all great reasons to let a customer get away. Then what? We hang up. Why do we not want to do that?Possible results of hanging up without an appointment:They won’t give us their information (like above).They give us the wrong information, (sometimes intentionally).We forget to call them back (a “real” customer walks in and we spend the next 4 hours with them and never do call back).The vehicle is gone so why bother to call back. (I guess that was the only car in the world that this customer would buy and since it it sold, she is out of the market forever, right?)We do call back and get a voice mail because the caller didn’t sit and wait for us to call back. They just continued shopping and found a real salesperson elsewhere and are on their way to see him or her.Or the worst possible case: We get a hold of them and have to tell them everything about that one truck if it is here and hope this brings them in.    We talked about making this process simple. No script memorization. No 30 year old car-guy tricks just to get them here. i.e.“To the best of my knowledge, that vehicle is still here.” There is never a good reason to lie to a potential customer. The negative repercussions are just not worth a bad deal. Our reputation in this industry is already shaky at best. No need to enforce the negative impressions by lying just to get them in the door.    What has to happen is our people need a behavioral change. Let’s give them a purpose for each call they take. It can be so simple: We will be answering each of these sales calls with a purpose and that is, “Let me be an advocate for them. Let me help these folks find and buy the right vehicle.” PERIOD! No tricks, no lies. Just customer assistance. What a concept.Instill this thought process: DO NOT HANG UP WITHOUT AN APPOINTMENT!Next TimeOur next article will discuss going for the appointment on the first call without hanging up and losing the prospect. See you then.Ted Schuler has been in the auto business in sales, management, training and consulting around the world for over 30 years. Marcom Technologies pioneered recording-based sales training in the late 80’s and has continued to develop progressive training techniques to align with today’s ever-changing industry.http://marcomtechnologies.com/See More

Latest Activity at the ADM Professional Community

Anne Fleming posted a blog post

Anne Fleming posted a blog post

Top 17 Items on Womens New Years Wish List

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.At The Dealership1. Buying a car in a relaxed, zero pressure environment. 2. Child care made available during the test drive and negotiation process. 3. A 3-day return program which instills a boost of buyer confidence. 4. Sales advisors with high emotional intelligence who have the capacity to recognize buyers’ emotions and guide the process accordingly. 5. Privacy when buying a vehicle. Preferably one that doesn’t include old grey cubicles. 6. A warm sales environment with aesthetics including artwork, paint, plants, and graphics portraying a balanced demographic. 7. A more balanced demographic among sales and service advisors. 8. Current, easy-to-find, authentic reviews showcasing how the dealership interacts with women buyers. 9. Dealers that offer seminars on the latest car technology, insurance savings, mobile apps, and other useful information. 10. Home and workplace test drive delivery. 11. Complimentary child car seat seminars and fittings. Talk about building customer loyalty.In The Service Drive 12. Longer service hours to accommodate working women. 13. Yoga or work out room while waiting for car to be serviced. 14. Mobile repair dealership that will come to customers’ homes to do oil changes, put snow tires on, etc. 15. Loaner vehicles for women. This is the #1 requested item by women. 16. Kid-friendly play areas, café areas, and wifi are all huge perks. 17. A stop-in-anytime pass for free car washes. Great loyalty builder.Engage More Women in 2017 Looking for ways to engage more women buyers in 2017? Click Here.See More

Chris Miller posted a blog post

Chris Miller posted a blog post

Why Recalls Won’t Ever Go Away: Part 1

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t such a burden to dealers and customers, the fact is, recalls are here to stay. Consider these facts:The reason it takes so long to get an airbag to replace those recalled Takata units is that suppliers simply do not have enough capacity to deliver. Takata was (and still is) the primary supplier and manufacturer of airbags in the United States. One main reason for slow parts fulfillment is that Takata continues to manufacture airbags as replacements for recall repairs and still provides airbags to manufacturers in order to build new vehicles. True, these faulty airbags are still being put into brand new vehicles. The logic being that the process provides the industry a couple of years to handle the congested situation because these airbags are reportedly “safe,” for at least 2-3 years.As a result, approximately three years from now, almost every new vehicle currently being sold will need airbag replacement. At this time, dealers will very likely still be in the process of repairing the airbags from the current Takata recall and will be hit with a whole new wave of 3+ year old vehicles needing airbags. Airbag recall repair will be part of our lives for many years – perhaps a decade – to come.The rising popularity of electric vehicles, combined with state and Federal environmental initiatives, has manufacturers racing to produce more of these types of vehicles. As electric vehicles were such a small market segment in the past, many of these EVs have not yet seen production on a mass scale. However, as production ramps up in the near future, the scale of mass production is likely to cause errors. As this new technology pours off assembly lines and into consumer driveways, it’s very possible that problems will appear that nobody anticipated. This could easily lead to recalls requiring technicians with expertise that they do not have, further adding to the problems of overloaded service departments.Self-driving cars. Is it even possible to predict what problems these vehicles may have once they hit the roads in volume? Consider the combination of human drivers and self-driving vehicles! Technology is fickle and there are so many integrated technologies in a self-driving vehicle that recalls are pretty much inevitable. The earliest versions of these vehicles are due to hit the consumer within the next two years, with sales expected to soar in markets where commercial application is anticipated. Given the enormous savings the commercial market is expected to realize with self-driving vehicles, analysts predict brisk sales early in the release of these vehicles.Due to various factors, including the recent explosion of leased certified pre-owned (CPO) vehicles and increased used car sales, more vehicles are on the road later in their lives than ever before.It is currently legal to sell used cars with open recalls, which will inevitably add future recall workload. Some of these leased CPO vehicles are for very low-mileage vehicles, such as former service loaners, demos, etc. While these vehicles may have had open recalls when new, preventing dealers from selling them without first fixing the recall, taking the vehicle in as a demo or loaner and putting a few thousand miles on it makes it a used car which can be sold or leased with an open recall. Which of course means future recall work. These are just some examples of why there will always be recalls. I’m not referring to the continued existence of recalls in general. I’m simply stating that recalls will continue to be a large problem in the coming years. For this reason it is important to understand that this HUGE amount of work, along with the frustrating process of getting parts in stock and dealing with a constant flow of irritated and upset consumers, is not going to decrease any time soon. If your dealership has not already reengineered itself to manage recalls, then the observations I’ve outlined above should provide a strong case for why life with recalls is going to be the norm, rather than the exception. For many, this isn’t good news. For some, the conditions represent a unique opportunity to win in the marketplace. We’ll discuss how to use the recall crisis to your dealership’s benefit in future blogs. There are many more facts that would have made this blog too long. So, in Part 2 of this blog, I’ll outline more reasons why recalls are here to stay.See More

Hannah Philpott posted an event

Hannah Philpott posted an event
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AutoSuccess Webinar Jim Green at goo.gl/xK5ePw

January 18, 2017 from 2pm to 3pm
January 18, 2017 at 2:00 EST join us and Jim Green in learning "8 Ways Technology is Changing Automotive Marketing in 2017" goo.gl/xK5ePwSee More
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

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Progressive Retail Episode 22 Circle of Coaching


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On today’s show Cory discusses the Coaching Circle as part of the 7 circles of internet sales success. Cory's weekly show on CBT Automotive News. Original…

Merry Christmas 2016


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Kim Clouse makes the Mini from 2009 come alive at Christmas for Ralph

Cory Mosley - Progressive Retail Episode 21 Circle of Team


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On today's show Cory targets Internet Sales at Dealerships, providing positive action steps through the 7 Circles of High Profit Cory's weekly show on CBT…

*The Recruiter* Episode 6 What is the Job Seeker Really Looking For? How to


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http://www.automaxrecruitingandtraining.com/ The "soft Skills" that job and Career seekers are truly looking for. Appreciation for effort and results, a…

*The Recruiter* Episode 5 Help Wanted Ad Description


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http://www.automaxrecruitingandtraining.com/ How to get your help wanted ad seen using the correct description. To find career seekers,use great words and…

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