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dealerELITE Featured Blogs

Is Creating Videos for Your Social Brand Really That Difficult?

Many feel video creation and posting videos socially can be difficult or you will need special equipment and skills which causes some to resist using this powerful strategy.

Often times, this resistance can be attributed to being seen as imperfect; not knowing where to start, or why videos are important when branding.…

Austin Texas Automotive Marketing Workshop

Join Brian Pasch on July…

Write Service Podcast: Episode 36- How to Interview Service Advisors

This week, Jeff continues his series on how to find and hire service advisors. Whether it is finding grammatical errors on resumes or some key signals during the actual interview, there are some crucial points to look out for. Stay tuned to hear Jeff's top 4 points during the interview! Write them down, use them, and let us know how successful your advisor search turns out to be! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

You Do Not Need to Brand Yourself Alone

Working inside a dealership as the owner, manager, sales or service professional, is a full-time job and if you have started to personally brand yourself, you may have noticed that personal branding is a full-time job too.

There is no faking it: personal branding can be difficult to do,…

ADM Professional Community Videos

Changing in stock date for used cars? I can't believe I had this conversation with a dealer.


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In this Facebook live quick tip, Jasen Rice from Lotpop goes over if you should change the instock date for a used car if it takes too long to get ready for…

Is Facebook Important to Automotive Marketing?


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CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.

Focus on Missed Calls


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Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.

Automotive Digital Marketing Member Pricing For Internet Sales 20 Group 11


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Automotive Digital Marketing Member Pricing For Internet Sales 20 Group #11 in Miami June 11-13, 2018.

'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia


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'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia

dealerELITE Top Content Past 7 Days

 

Do You Have a High Quality Product or Service for Car Dealers?

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Golen Engine Service is now a member of Automotive Media Partners, LLC
Jul 9
Reid Zaritsky posted a blog post
Jun 25
Carmen Fiordirosa posted a blog post

What To Do When You Find Rust

Proper rust prevention helps keep a vehicle's body in top condition to help the vehicle maintain its value over time. To avoid a hit in budget, practice smart rust prevention methods and learn how to repair small rusted spots.Courtesy of CleanToolsSee More
Jun 11
Carmen Fiordirosa is now a member of Automotive Media Partners, LLC
Jun 11

Featured Blog Articles from the ADM Professional Community

Multi-Tasking is a Myth

What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly.
In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity,…

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.

So, we…

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…

Top Considerations Before You Drive a Used Vehicle off a Dealership Lot

You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot.

Any Hidden Damage

Vehicle…

A Sale is Not a Sprint or a Marathon... it's a Relay Race!

“When you get the customer in, you’ve got to slow them down.”
This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…

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Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

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ADM Professional Community Forum Discussions

Getting more buyers to your dealership!

If this is what you need and do not want to spend a arm and a leg and do not like contracts, get in touch with me, we have the best platform out there, and MANY dealer referrals to back that up, not ones just written out, on their letter heads! We are 100% performance based!

Twitter For Car Dealers

Hello all!

Some useful info about whether or not should dealers use Twitter to promote their inventory. …

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workers

Las Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of…

5 SEO Tips for Auto Dealers Selling Auto Parts Online

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.

Here are some tips to use on your own website.

Tip #1: Understand the Road to Purchase for auto parts SEO

The Road to Purchase for car parts can vary a…

dealerELITE Latest Activity

Simon Hopes posted a blog post

Simon Hopes posted a blog post

Choosing a motorcycle jacket for your type of rides

There are many types of motorcycle jackets available in the market. These jackets are designed and tailored to meet the safety requirement of the various types of rides or purposes. The jackets are also made of different types of materials, e.g. leather, synthetic fabrics, or a combination of both. There are good quality and expensive motorcycle jackets, and there are also medium quality and cheap motorcycle jackets that are suitable for casual wear.If you are a new beginner and just about to get your first motorcycle, then you will have to consider the type of rides you will be taking in order to choose a jacket with proper safety features. If you are looking for a jacket for your daily commuting to and from work, then an all-weather jacket with weatherproof features will be the one for you. The all-weather jackets are suitable for the different types of weather conditions and they are usually light and comfortable. The jacket can also be worn as street wear. If you are thinking of out of town rides during the weekends with your friends, then a good quality leather jacket will be good for added protection and abrasion resistance. There are some online stores offering good quality Honda motorcycle apparel from aftermarket brands that are reasonably prized. These apparel are usually made of good quality leather e.g. from cow, buffalo, or kangaroo hides and they help provide some abrasion resistance in case of a fall. Lamb or sheepskin are consider as fashion choices and they are softer and thinner, and offer very little or no protection. An armoured motorcycle jacket will lessen the impact and will help reduce injuries if there is a fall. Armours or paddings are generally placed in pockets inside the clothing such as shoulders, elbows, and back. You can find good quality armoured jackets of top brands and sometimes you can get good discount Alpinestar jackets from daily deals offers from motorcycle apparel online stores. Other safety features include quality zips to withstand the rigour of riding conditions, double stitching with good quality nylon bonded thread on seams for added strength, and internal pockets for personal valuables such as mobile phone, wallet, etc. Motorcycle safety jackets are designed and constructed to fit snugly to ensure all areas are sufficiently protected. Leather jackets will naturally softens with wear and will feel more comfortable over time. To ensure your leather jacket stay in good condition and last longer, always hang up your jacket in a cool dry place.See More

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RT @womendrivers: Did you know? An average new car dealer sells 819 total vehicles annually to women. Do you track and measure?

Latest Activity at the ADM Professional Community

Rahul Paul posted a blog post

Rahul Paul posted a blog post

Choose OEMATV parts for best performance and longer life span

All-terrain vehicles or ATVs are usually 3 or 4 wheeler motorized vehicles and they are capable of reaching remote areas where normal vehicles such as cars, trucks, or even motorcycles are not able to reach. ATVs are especially designed and constructed to travel on all types of terrain, and are especially suitable for uneven terrains. They are suitable for river banks, mountains, snow, forest, large farms, and whatever place that is not practical for your car or motorcycle.ATVs are commonly used to mow lawns or large fields or for removing snow. They are also used for spraying of weed killers and for tilling the ground. ATVs are useful for agricultural purposes such as for crops and livestock inspection, and many other purposes. Buy a new ATV can be costly and it is much cheaper to get a used ATV.Whether you are still using an old ATV or you have just bought a used ATV, there will come a time where you will not be able to obtain replacement parts for your ATV. Most stores selling aftermarket ATV parts near me do not stock up on aftermarket replacement parts due to lack of storage space. These days, you can hardly find aftermarket replacement parts in your local stores because once the stock is cleared, the space will be taken up by new parts for the newer models.Always opt for OEM parts to keep your Honda ATV in top performance and help to extend its life span. If you cannot get your Honda ATV parts at your local stores, you can search for online stores for the parts that you need. One of the biggest store is the BikeBandit and if you do not have your favourite website, then you can probably start your search here at this site.BikeBandit has served as the trusted supplier of OEM motor parts and they carry thousands of OEMATV parts for motorcycles and ATVs of top brands, such as Honda, Kawasaki, Yamaha, Suzuki, BMW, and many others. BikeBandit has become the most trusted names in powersports and among one of the top internet retailers consistently for the last decade.To search for the parts that you are looking for, you can start shopping by simply selecting your machine and key in the make, year, and model of your machine. If you can get better deal elsewhere, BikeBandit will gladly match it and help you safe with free shipping on orders over $99.See More

Scot Eisenfelder's blog post was featured

Scot Eisenfelder's blog post was featured

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the dealership or make alternative transportation arrangements. From a dealer’s perspective, placing consumers in loaner vehicles takes tremendous pressure off service throughout.  A “waiter” is much more sensitive to service delays than a consumer returned to their daily routine in a loaner vehicle. In addition, a consumer with a loaner is more likely to approve an additional service request, because the unexpected additional time without their vehicles won’t affect their schedule. Sounds like a win-win situation. Yet many dealers have not embraced loaner programs, and often limit them to the minimum requirements of the manufacturer. Rather than view loaner vehicles as a strategic asset that improves the customer experience and gives them a competitive edge, dealers focus on the expense, difficulty of managing the fleet and on the occasional customer who misuses the service. Here we’ll address these three common myths about loaner programs. 1. Loaner programs are too expensive The real issue here is that the expense is immediate and easily recognized, while the benefits are more subtle and long-term. For this reason, dealers have a hard time determining the right investment. In addition, most dealers fail to build processes that optimize the return that can be gained from loaner vehicles. For example, loaners should be an explicit closing tool to convert additional service needs. When confronted with “no,” try offering loaners instead of discounts, particularly to waiters. Also, loaners can be used on an ad hoc basis to relieve waiting room pressure when operations fall behind, rescuing dissatisfied customers. Scheduling multiple shifts and expanded weekend hours also streamlines loaner utilization, reducing the cost per RO. Instead of viewing loaner vehicles as an expense that needs to be managed, view them as tools that can help maximize service revenue and improve the customer experience.Calculate the incremental cost of each loaner vehicle and estimate whether you generate sufficient incremental ROs or RO dollars to cover the cost. If not, think about trade-offs that hold as much value as possible; e.g. expand coverage to your best customers only or in key situations, such as the last visit before warranty end. 2. Managing a fleet requires too many resourcesMost dealers are not skilled in managing fleets, which is why many still outsource this function to Enterprise. Poor fleet management and infrastructure contribute to unnecessary expense and result in an unsatisfactory customer experience. A fundamental shift in mindset is necessary. At most dealerships fleets are managed by controlling the overall budget, not by viewing what form of alternative transportation best meets the need for customers and helps to maximize long-term dealer profitability. To those of us who rent vehicles nearly weekly or have used Zip Cars, it’s difficult to understand the antiquated sign-out and sign-in procedures at dealerships. It’s time to look into new technologies that facilitate a convenient process. Use technology to drive higher appointment rates and better understand when loaner access limits appointments, so that you can reduce the bottleneck. Besides, when subscriptions become a meaningful part of the industry, dealers will have to become experts in fleet management, so you might as well start practicing with loaner fleets. 3. Customer abuse is rampant While some consumers do abuse the service, most drive the car respectfully, pay their tolls and return the vehicle in a timely fashion. Habitual abusers should be removed from the program. Fortunately, these are the exceptions. To help reduce abuse, it’s important to convey a clear, positive message to your customers up front. Ask them to respect guidelines so that the vehicle can be made available for others. This is better accomplished online than in person and separated from the formal contract. People are more likely to read and acknowledge simple guidelines on their computers than on paper when buried in paragraphs of legalize, when they are anxious to go on their way. The most frequent abuse is not returning the vehicle in a timely fashion.  Again, we should start with clear expectations and then look internally. Is it reasonable to expect the customer to return the vehicle before 6pm when we notify them at 5pm? The better we keep consumers informed about the actual completion time, the better they can plan their redelivery. Second, we need to look at alternatives, such as Uber vouchers or pick-up services to handle situations such as airport runs or when a customer brings a vehicle home because the dealership missed their promise time. Loaner cars are a strategic asset that give dealers a competitive edge. With proper management, technology and processes in place, they don’t have to be a resource drain. Loaner vehicles improve the customer experience and can help boost long-term, incremental service revenue.See More

Bill Wittenmyer's blog post was featured

Bill Wittenmyer's blog post was featured

Multi-Tasking is a Myth

What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity, causes mistakes and dampens creative thought. Yet, many people keep trying, simply because they have too much to do and too little time to do it in. The solution is simple: get your priorities straight and accept the fact that you won’t be able to do everything, because everything can’t be a priority. Whether you’re in sales or service at a dealership, your CRM can help you manage activities and complete tasks. But it can also overwhelm you if you’re not prioritizing correctly. If you log in every morning and see 100 tasks marked as “high priority,” you know you’ve got a problem. On the other hand, if your to-do list isn’t long enough you’ve got a problem as well. Most people have a longer list than they can get through. If you can breeze through your daily tasks with time to spare, you don’t have enough to do. To help prioritize what’s really important, take a step backward and focus on the big picture. The Pareto principle states that 80 percent of your results come from 20 percent of your work. The hard part is determining which 20 percent produces the results you want. Is your top priority to sell more cars, or is it to take care of customers’ needs? Taking care of your customers will always lead to more sales, but if you’re focusing on the sale you might not be taking care of the customer, giving them a poor experience with your business. It doesn’t matter what business you’re in; taking care of your customer is always your No. 1 priority, so they don’t give their business elsewhere. Knowing this, create workflows and processes that focus on taking care of customers, and always flag these items in your CRM as your highest priority. When I have a list of phone calls to make, I always call customers back first. It might be more difficult to prioritize one customer over another. Are unsold showroom customers a higher priority than sold? Are customer-pay service customers a higher priority than warranty? What may seem obvious on the surface isn’t always; this is where you can use your CRM to run revenue reports that will shed light on who your current and potential VIP customers are. Yes, ideally you would take care of all customers equally. But it’s more crucial to take care of your loyal and repeat customers, ensuring that they get the red-carpet treatment every visit. For most people, the second priority is going to be their team. Your co-workers need information, approvals or advice in order to accomplish what they need to do. Almost every workflow in your store involves more than one person, which is why, after customers, your co-workers should be next on your list of tasks or callbacks. After your customers and co-workers are taken care of, then you can focus on priorities that will create new customers, such as filling your pipeline. If you’re in sales, this may seem counter-intuitive. Shouldn’t you always be prospecting? The reality is, if you prioritize and take care of your current and sold customers, you’ll get more referrals and sales than you would by chasing random leads.  Many productivity experts recommend having your priorities and task list for the next day all set before you go home at night. That way, first thing in the morning you can get to work instead of wasting time figuring out what to do first. I always recommend “eating the big frog first,” that is, tackling the most difficult and most important priorities first. Get that 20 percent of work that produces 80 percent of results out of the way. For this reason, try to avoid scheduling meetings and phone calls in the morning (unless they are part of the 20 percent). It’s important to establish priorities up front and verbalize them to staff, so everyone is working on the same page. Trying to prioritize tasks “on the fly” is not a good idea as it’s too easy to be swayed by outside influences. For example, when your boss says he or she needs a report on his desk ASAP, you might be tempted to immediately drop everything to do it, leaving a VIP customer’s need unmet. Also, revisit your priorities on a regular basis; at least annually if not quarterly. This is because your store’s priorities might change. If you’re trying to increase sales gross, you might decide to focus on CPO; if you want to increase customer-pay ROs, you might concentrate on fine-tuning digital marketing strategies. There is only so much time in a day, and you will never have more time than you do right now. Everything can’t be a priority, so allocate your time carefully and focus on what gets results.See More

Dane Saville's blog post was featured

Dane Saville's blog post was featured

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.So, we sampled our network's Search Console data to review organic searches: 10 million total queries. We looked at two qualities:Number of words in queriesIf the dealership's geographic location was in their name (such as Boston Ford)Out of those queries:3.2 million did not source (Google privacy rules)3.9 million for dealerships with GEO in their name2.9 million for dealerships without GEO in their nameSo, What Did We Learn?Dealerships with GEO: 95% of queries were 1-5 words in length.Dealerships without GEO: 95% of queries were 1-4 words in length.Short-tail (fewer words) queries cleaned up on the impressions. That wasn't far enough. We wanted to understand their intent and saw a common theme among qualifiers in these searches:"for sale""near me" "2018"Car shoppers used short queries with modifiers that show intent, not long queries that indicate a general question or inquiry to learn more about a brand or model.Are Long Queries Useless?No. You want to prioritize those short-tail searches because they have stronger indicators that the person intends to buy. Once you've built your purpose pages that get the low-hanging fruit, you can use long-tail queries (6-10 words) to generate interest and capture more shoppers at the beginning of their journey.Here's what you really need to do next: know the volume of keywords and queries in your market, including exactly how shoppers type those searches into the engines.Some Next Steps for YouYou need to look at your own data. Log into your Google Analytics account. In the sidebar, you'll see Acquisition. Within that option, find Search Console -- and then select Queries.You'll see the queries people are using for which you're showing up in the search results. You'll see the impressions and clicks, as well as your rank in the search results pages. You want clicksYou want impressionsYou want ranks 1-5How do your results look?You may need to talk to your marketing vendor or marketing department if the clicks, impression share, and rank aren't where you want them to be. See More
 
 
 

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Service Absorption & Customer Retention - ProfitByAction.com Quick Tip


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Do you know how many "lost customers" you have in your service department? This ProfitByAction.com Quick Tip is about the importance of Customer Retention to help improve your Service…

Service Absorption & Customer Retention - ProfitByAction.com Quick Tip


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Do you know how many "lost customers" you have in your service department? This ProfitByAction.com Quick Tip is about the importance of Customer Retention…

How Machine Learning Can Help Your Dealership


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Chief Product Officer Michael Markette shares how machine learning can help your dealership become more efficient.

The Three Buckets of Service Customers


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Scot Eisenfelder explains the three buckets that service customers fall into and how best to reach out to them.

Changing in stock date for used cars? I can't believe I had this conversation with a dealer.


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In this Facebook live quick tip, Jasen Rice from Lotpop goes over if you should change the instock date for a used car if it takes too long to get ready for…

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