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Automotive Digital Marketing Professional Community

dealerELITE Network

AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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Center for Performance Improvement

by Ralph Paglia Center for Performance Improvement Leaderboard Ad

Center for Performance Improvement

by Ralph Paglia Center for Performance Improvement Skyscraper Ad

Increase Conversion Rates

by Ralph Paglia Increase Conversion Rates

Improve Your Pay per Click Ads in 10 Minutes

by Ralph Paglia Improve Your Pay per Click Ads in 10 Minutes

How to Measure the Automotive Customer Journey

by Ralph Paglia How to Measure the Automotive Customer Journey

dealerELITE Featured Blogs

How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…

TagRail™ Announces Market Scan and F&I Express Integrations, Enables VIN-Specific, Penny-Perfect Online F&I Shopping on its New Digital Retail Platform

DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform. Now TagRail’s platform provides shoppers a transactional-specific, penny-accurate vehicle finance and aftermarket product check-out and delivery experience from their livingroom to the showroom.


These integrations populate TagRail’s F&I tool…

#62: 4 Keys to Contentment

Becoming a game changer doesn't mean that you have to sacrifice joy, fun, and balance in life on your path to high achievement. In today's episode Dave discusses the difference between contentment and complacency by sharing 4 keys to contentment, so that wherever you may be on your journey to the game changer life, you can elevate your personal fulfillment, and enhance the lives of those around you as well. Stream, download, or share this newest episode on iTunes, Google Play, Stitcher, or…

How Effective Leaders Handle Mistakes

I recently filmed a DVD program for my online training platform at on the topic of handling mistakes, and the response was even more robust than normal. I believe that’s because handling mistakes—ours and others’—is such an ongoing, real-world leadership responsibility that affects everyone both at work and at home. How you handle your own, and others’, mistakes also goes in long way in determining the level of trust, buy-in,…

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king.…

ADM Professional Community Videos

Tip of the Day - Help Your Customers Obey Texting And Driving Laws


Today’s Tip: Help Your Customers Obey Texting and Driving Laws

It’s illegal to use hand-held cell phones while driving in 14 states currently, while in 47 states it’s illegal to text and drive.…

Progressive Retail Episode 46 - 5 Important Coaching Tips


On today’s episode of Progressive Retail, Cory Mosley talks with Lenny Satisky, VP of Training and Coaching for Mosley Automotive, about the five most…

Freebie Friday - Failing to Optimize is Falling Behind


In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer explains why you should be optimizing everything you can. From technology to processes and even your team if you want to be more successful then your competitors. Watch this week’s FF to learn…

Freebie Friday: Preparation Eliminates Pressure


Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.

Freebie Friday - Inspect What You Expect


In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer says it’s time for you to inspect what you expect. That means always checking in on the customer experience, ensure processes are smooth, and making sure the experience you want to happen is actually happening.…

Do You Have a High Quality Product or Service for Car Dealers?


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Latest Activity

Larry Labelle posted a blog post

Truck Trailer Length Regulations

Truck Trailer Length State Laws presented by: Verduyn TarpsSee More
Jan 23
Larry Labelle is now a member of Automotive Media Partners, LLC
Jan 22
Robert Hall posted a blog post

5 Simple Tips To Optimize Driver Retention

Tips to Optimize Driver Retention created by Track Your Truck.See More
Jan 12
Robert Hall updated their profile
Jan 12

Featured Blog Articles from the ADM Professional Community

Expand Your Digital Service Marketing Strategy

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.


That’s why service marketing is…

Fort Bend Kia Adds More Than $416,000 to its Bottom Line with Affinitiv’s Social Roots™ 1:1 Facebook Campaigns

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…

Want to Change the World? Start by Making Your Bed

If you make your bed every morning, you will have accomplished that first task of the day.

When Adm. William H. McRaven, retired, was…

How Galpin Became Legendary

Bert Boeckmann never intended to be the largest Ford retailer. But he found that having well-run sales and fixed operations led to economies of scale — and pushed growth.…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…


Posted by Ralph Paglia on February 18, 2010 at 5:10pm


Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

have been more interested in domestic problems

The crowning moment of any opening service: the last leg of the torch relay and also the light of the Olympic caldron. Inbee Park, the golfer, is among the final torch bearers.
Winter Olympics 2018 Live Stream
Winter Olympics 2018 Live
Winter Olympics 2018 Live…

How to Excel at Managing Change!

When your dealership organization implements projects or initiatives to improve productivity, seize opportunities, or address other key issues, it usually requires changes…changes to processes, job roles, organizational structures, and/or applications of new technology. However, it is actually the employees of your dealership who have to ultimately change how they do their jobs.

Change management is the discipline that guides how we prepare and support our employees…

How To Really Make Money Selling Used Cars

5 Big ideas to Improve Used Vehicle Profitability in 2018


Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really…

What Concerns Do You Have As A Marketer Going Into 2018?

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.

Instead, viewability and accurate…

dealerELITE Latest Activity

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Latest Activity at the ADM Professional Community

sara callahan's blog post was featured

sara callahan's blog post was featured

What is Content Marketing?

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful! The classic definition of marketing typically involves activities such as ads, coupons and direct mail pieces, both digital and in traditional media. Add the word “content” in front, however, and things get a little fuzzy for some. What exactly is content marketing? And, do you need to be involved in it? Content is at the heart of what we do as marketers. We send messages to our customers, clients, and our readers. The messages we relay, regardless of the form it takes, is our content. Content marketing is using that content to meet a marketing goal. Perhaps it is the acquisition of potential customers, retention of existing ones, or making more people aware of your brand or products. You’re probably already doing some of it. Content marketing includes any piece of content you put out via any platform that does NOT involve direct selling. “Why would I not want to sell directly with ALL my content?” you may be thinking. Because sometimes, your audience is more willing to listen to and interact with you if you’re not shouting, “buy something from me!” in their ear. Content marketing can include blog articles, social media posts, trade magazine articles, images and anything designed to engage your audience OTHER THAN your traditional advertising and direct marketing efforts. What are the benefits of content marketing? It keeps you top-of-mind – Whether you’re a dealership selling to consumers, or a vendor selling to dealerships, not everyone buys immediately. In addition, those customers who did purchase, and your current clients, may be ripe at some point to repurchase. A great content marketing strategy keeps your business, product and services in front of the customer without being intrusive or in-your-face salesy. It can lead to indirect exposure – Blog and magazine articles are an excellent way to position executives as thought leaders, and your business as a source of helpful content. People like educational material that is relevant to their needs.If you are a dealership you can perhaps provide information on vehicle service, or how to synch your smartphone with your in-vehicle entertainment system, for example. As a vendor you could focus on some key pain points dealers are faced with daily. By providing that material, you can easily get exposure through comments, sharing and just plain curiosity. Perhaps the person reading the blog doesn’t need your product or service right now. But, by adding them as an audience member, creating your company as a thought-leader, they could easily consider you first when the need arises. It drives engagement and builds relationships – Content marketing can increase exposure through engaging the audience with relevant, thought-provoking material. I’m not talking about click-bait or pictures of puppies and kittens, but rather helpful information that is welcomed by and, eventually, looked forward to by the audience. This promotes a sense of relationship and begins the process of trust. Search engine optimization – Google looks for relevance in content. It crawls sites and includes you in its search results when it finds new content. The more often that new content is added to your website, the more likely you are to appear in a relevant search on the topic, increasing organic exposure to your website. Without content, there would be nothing to optimize for search engines. Every link earned by every marketer points to a piece of content, and the keywords that people type into search engines are an attempt to find that content. Web site traffic – The more eyeballs you have on your website, the more likely you are to get leads and sales. A good content marketing strategy will push people to view that content on your website which could then lead to further exploration and conversions on your website CTAs. The bottom line is this: If you create great content that targets potential customers, you can shorten the distance between these customers and your products, increasing the chance that they'll make a purchase later.See More

Wendell Hardy's blog post was featured

Wendell Hardy's blog post was featured

How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others, it creates a sense of obligation from them when asked for something in return. Dealers have practiced this concept for years – whether they know it or not. It’s built into the most basic sales processes most dealers use. In example, when you greet a customer, you don’t ask for their name first. That may put them on their guard. However, when you present yourself offering your name first, it’s natural in any setting for the person you are talking with to reciprocate and tell you their name.When applied correctly, this law can assist you in establishing trust and rapport with a customer more quickly than normal. When a customer comes into your dealership, it’s infinitely easier to build rapport for them if you can show them that you are genuinely there to help them. Oftentimes, salespeople are guarded and don’t want to answer questions out of fear – fear of saying the wrong thing, fear that their answers will add obstacles on the road to the sale, or fear that the customer may discover their lack of knowledge. By assisting the customer in a genuine way and answering any questions they have honestly, you’ll establish credibility in their eyes and perhaps lift the guard that many customers naturally enter dealerships with.The same concept applies in digital marketing. Your website is, for all intents and purposes, your virtual dealership. When customers enter your virtual dealership, how are you greeting them? Are you providing the information that they need? Many dealer websites place obstacles that cause friction in the conversion process. Consider the customer who entered your website looking for pricing on a vehicle. If you force them to fill out a form before giving them a price, you are asking them to give you something of value – their personal information – yet you haven’t given them anything. If you want to increase your conversion rates, try being more transparent and offering more information up front. It establishes your dealerships credibility and shows a willingness to be helpful.This lack of transparency and obstacles to conversion are the exact reason that visitors leave a dealer’s website to gather information on third-party sites. They leave because those sites give them what they’re looking for up-front. You don’t have to convert to see a price on shopping portals but I guarantee that customers convert more on those shopping portals for the simple reason that they were given the information they were looking for. I can’t think of any dealer or vendor that would disagree with the fact that the best leads (ie. those that are the highest converting and have the best closing ratio) are organic leads yet by forcing customers to visit other sites to gather information, dealers end up paying $25 or more for a third-party lead that was sent to 4 dealerships and closes at 8% or less.Review your website from a fresh set of eyes. Become the customer and see how much information you can actually get. Look for a price on a new vehicle or used vehicle. See if you have information on service. Can you contact someone at your dealership from your website? What calls to action do you have and are they offering the customer a reason to give you their information.In essence, are you telling them your name first or are you asking them to give you theirs?Using the concept of the Law of Reciprocity when implementing any digital marketing strategy is very powerful. Give consumers the information up-front, be transparent and helpful, and offer them something of value. You’ll find that you’re beginning your new relationship one-step ahead and, once they convert, you’ll have already established some rapport and credibility which will make them much more likely to come into your dealership and much more likely to buy a car.See More

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Witt's Wise Words - You Are Your Own Brand


Create and Have Your Own Brand
Reputation takes a long time to create and can be destroyed overnight. ELEAD1ONE Partner gives some insight into creating your own brand to enhance your success and how to build and protect your reputation in this week’s Witt’s Wise…

Facebook Live Quick Tip:Some basics on lead management. Simple stuff but overlooked a lot.


In this video Jasen Rice from Lotpop, Inc. goes over basic lead management follow up that is often over looked along with some best practices Lotpop will…

Freebie Friday - The Two Most Powerful Words


What are the two most powerful words both personally and professionally? ELEAD1ONE Partner Bill Wittemyer talks about the power of “I CAN!” in this…

Quick Tip: Has your dealership hit the February wall?


Has your dealership hit the February wall? What we are seeing going on in the market at LotPop from Jasen Rice Lotpop will provide the people and processes…

Tip of the Day - "The Shadow Knows"


"Who knows what evil lurks in the hearts of men? The Shadow knows!"

These were the opening lines of the famous Shadow "Detective Story" radio program captivated listeners many years ago - are instantly recognizable even today.

A figure never seen, only heard, The Shadow was an invincible crime fighter. He possessed many gifts which enabled…

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