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AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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used car merchandising infographic

by Ralph Paglia used car merchandising infographic

Survey Results for Service with a Smile

by Ralph Paglia Survey Results for Service with a Smile

Text Messaging SMS Infographic

by Ralph Paglia Text Messaging SMS Infographic

SearchOptics_MobileFirst_Infographic

by Ralph Paglia SearchOptics_MobileFirst_Infographic

Five Steps To Solid CRM Management

by Ralph Paglia Five Steps To Solid CRM Management

dealerELITE Featured Blogs

Auto Retail Index Up 11.66% in Wake of Election

Kerrigan Auto Retail Index indicates auto retail stocks reacting positively to Trump election, outperforming S&P by 240.9%

 

Irvine, CA, December 1, 2016 – Kerrigan Advisors today announced that The Kerrigan Auto Retail Index was up 11.66% in the month of November, significantly outperforming the broader S&P 500 Index by 240.9%.  With no earnings announcements or other major industry events, The…

'Twas the Friday Before Weekend"

"'Twas the Friday Before Weekend"
    by Keith Shetterly
    (with apologies to "'Twas the Night Before Christmas")

'Twas Friday before Weekend, when all through…

If There Were Only More Time

Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we…

Training That Wasn't

Training That Wasn't

By: Alan Ram

Have you ever really trained your people? I don’t mean some of this stuff out on the market that is purported to be training; I mean really training.

Every third call to my office is a dealer calling and telling me “we’ve tried training our salespeople, but it didn’t stick”. Or, reporting that it is impossible to train salespeople. If you don’t think salespeople can be…

The TWO THINGS Strategy

“There are two things you must do to get anything in life you want,” my father would tell me. After turning 15 1/2, it became time to test this strategy out.

The first part of the deal, I had already nailed; maintaining an A average throughout junior high school. This first condition, I must…

ADM Professional Community Videos

"I want to think it over "


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Chris Younggren shows how to handle the objection, 'I want to think it over', that comes up in the automotive business.

Digital Service Menus from the Digital Dealership System


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Digital Service Menus from the Digital Dealership System offer multiple menus, unlimited updates, online management, rotating tickers, video coupons,…

DDS Dare to Compare Board


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The dare to compare branding board from the Digital Dealership System offers dealers the opportunity to compare services and prices on digital boards in the ...

3 Ways Digital Signs Can Impact Your Customers


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Digital signs impact the customer experience in your dealership. Learn more and click here to digitize your dealership:…

Cory Mosley - Progressive Retail Episode 17 NADA Workforce Study Results


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On today's show Cory discusses the importance of the results from the NADA Workforce Study. Cory's weekly show on CBT Automotive News. Original Air Date:…

dealerELITE Top Content Past 7 Days

1. Training That Wasn't

Added by Alan Ram on November 29, 2016

2. Hiring Tips

Posted by Ernie Kasprowicz on June 27, 2014

 

Do You Have a High Quality Product or Service for Car Dealers?

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Latest Activity

Jose hernando updated their profile
Nov 11
Jose hernando is now a member of Automotive Media Partners, LLC
Nov 11
Mike Davidson is now a member of Automotive Media Partners, LLC
Oct 23
Simon Leggett posted a blog post

5 Essential Items You Should Always Have In Your Car

Irrespective of where you are traveling to, when you are driving your car, there are some things that you should have in your car at all times in case any urgency breaks out. These items act as survival kits and are much needed by everyone. So here are the five essential items you must have in your car at all times. 1.   Owner’s Manual, Hazard Or Reflective Triangle, And A First-Aid Kit The most important thing you should be having in your car is user’s manual. Even though most of the owners…See More
Oct 17

Featured Blog Articles from the ADM Professional Community

Localized Content Marketing and its Influence

While we see content marketing daily, not everyone knows what it really is.
Some may know that it’s a kind of a marketing approach, others that it focuses on the distribution of relevant content, while the rest know the final result – it’s supposed to bring in more business. However, once we understand what content…

Instagram Adds Disappearing Photos, Videos, & Screenshots and More!

This Week in Social Media

 

News for the Week of November 28

 

Instagram Lets Users Know When Screenshots Are Taken

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…

Using Marketing to Hire an Engaged Staff

The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with…

Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing…

Consistency: Better Than a Crystal Ball

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.

It’s difficult to decide whether to mail…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

On-demand digital marketing (outsourcing) - yay or nay?

Does anyone here use an online marketplace like Upwork, eLance, Fiverr, etc. for any of their marketing? I'm trying to understand if it's something dealers use, like, or don't like and why. I think the marketplace concept works, especially for smaller dealers who can't afford in-house or expensive agencies. I've also heard complaints about cost and/or turnaround-time so I'm wondering if dealers have used marketplaces as a substitute?

Are you using a CDK website? Please join this conversation


Good afternoon ADM`ers,

I`d like to start a conversation in regards to CDK websites and would like it very much if you would share your experience with CDK in this discussion. 

All Infiniti Dealerships will have to be on the CDK platform by April of 2017.…

WordPress SEO – 2016 Checklist

Hello guys,

I want to share with you the most important things you should do in order to optimize your WordPress blog or website for optimal SEO performance.


Use SEO-Friendly URLs
SEO-friendly urls will boost your results because they help Google to understand what your page is about

Optimize your titles for SEO
Titles are probably on of the most important on page SEO…

Automotive Rotary Lift

If you need a quality Rotary Lift at an affordable price,
than Sunshine Equipment Rentals of Orlando, Florida is the dealer for you.
All Rotary Lifts and all types: Y Lift, 2 Post, 4 Post and In Ground Rotary Lift.

X-Class: Mercedes-Benz Jumps Into The Pickup Truck Wars!

Two days ago Mercedes-Benz gave the public its first look at the company's upcoming pickup truck in the form of a new "X-Class Concept". According to Mercedes-Benz, the new X-Class will be the world's first true "premium" pickup truck.

 …

dealerELITE Latest Activity

Joseph Little posted a blog post

Joseph Little posted a blog post

When Asked to Choose, 54% of Marketers Chose Facebook

  Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources.  Old-school marketing has taken a sideline to newer, quicker-to-access platforms like social sites, search engines, and online feedback forums.  Think about it this way: You’re traveling to a new city and your friends want to try a local TexMex restaurant, but you’re not familiar with the area.  Are you going to drive around looking for billboards, or are you more likely to use your smartphone to get some quick info about a great place to go? Consumers and businesses alike know we live in an ever-expanding mobile world, and that means social platforms are battling it out to rise to the top.  And while every platform wants to be the top dog, one stands apart from the rest.  In a recent survey, 54% of marketers stated that if asked to choose a single platform, they would choose Facebook. More and more marketers are seeing the benefits of leveraging Facebook and it’s easy-to-use tools to extend their reach and effectively connect with the right audiences.  Not only does it offer the opportunity to build customized Pages and ads, it extends beyond circles of friends to include acquaintances and business associates, allowing for a broad reach.  And Facebook is on a record run, with high revenues due to initiatives like geotargeting, custom audience features, Page reviews, ad targeting, as well as News Feed revamps. In a survey of 551 social media marketers worldwide, 98.8% said they believe Facebook produces the best ROI.  With this insight, it’s not surprising marketers continue to turn to this social platform, steadily helping to increase its growth.  According to eMarketer, by the end of 2016, Facebook is expected to reach 1.43 billion monthly users, with mobile accounting for 82% of U.S. digital ad revenue.  Growth will be driven primarily by Instagram ad revenue and Facebook mobile video formats, trends that attest to the power of visual and mobile input for today’s consumers. Platform OverviewWhile Facebook stands apart from the crowd, there are some other big platforms to follow.  76% of marketers say they utilize Twitter and LinkedIn as well, and following those, usage by marketers drops to approximately 53% for YouTube and 49% for Google+, with Instagram and Pinterest coming in slightly behind those. Knowing where your customers are looking for branded content is an important aspect of getting any marketing strategy to work. Marketers know their audiences are on Facebook, and they know they’ll get traction there with their ads.  As a dealership, when you’ve done your homework and pinpointed your audience, you can begin to become an expert in the platforms where your target consumers are spending their time.  Focus your marketing time and dollars on these platforms and develop a strong presence to gain traction exactly where your consumers are researching and interacting. Keep a few key things in mind as you work your social marketing plan, and you’ll see even more success: Tailor your plan so that it’s manageable for you.  Choose wisely when deciding on the platforms where you’ll interact and share your marketing materials.  You want to be sure you can master the platform, understand the tools available to you, and deliver consistent content.  If the majority of your audience is on Facebook, make that your top focus and become proficient at utilizing it to market your dealership. Post relevant and timely content.  Your customers crave content that’s helpful, reliable, and timely—and they’re not looking for a hard sell on their social feeds.  When you market your dealership as an ally in the marketplace, you’ll be seen as a valued source of information, and consumers become accustomed to turning to you for insights and updates.  Develop your voice.  Your dealership’s brand voice is your identity, and it’s how shoppers will pick you out of a digital crowd.  Establish your tone, your position in the industry, the things you stand for, and your areas of expertise—as these are the things that will stand out to shoppers, both when they’re researching and when it’s time to buy. Engage with others.  In addition to consistently posting on your own platform, be sure to engage with others.  Look for individuals who are commenting on your posts, past customers, other industry leaders, neighboring businesses, and other social marketers with whom you can interact and build relationships.  You’ll extend your online reach, and you’ll also build credibility by expanding your conversations and including others. Your social media strategy can be as simple or as complicated as you want to make it.  However, be sure you put plenty of thought and consideration into choosing the platforms that work for your dealership.  Facebook is commonly used by marketers, because it’s the platform where a majority of consumers turn to seek out and interact with branded content.  And since it’s such a high-traffic platform, it’s a great place for dealerships to start as well.See More

Ken Hite posted a blog post

Ken Hite posted a blog post

Are Service Departments Failing Consumers and Employees?

We have all read about employee turnover, and the challenges the industry faces with hiring needs. A recent article in Automotive News cited "Two of every five service advisers leave each year. How can dealers keep their best ones from burning out?"What struck me the most, and should be a red flag for the Dealer and his/her Fixed Operations Director are the reasons cited by advisers for quitting their job and leaving the industry all together. The following list is per the Automotive News story.• Long workdays and oppressive schedules, including weekend shifts, that play havoc with family life. • Inadequate pay, especially when their income depends too much on commission sales. • Ever-increasing and demanding duties, coupled with disrespect and verbal abuse from bosses, shop colleagues and customers. • Automakers and dealers relying too much on rigid customer-satisfaction surveys to judge the advisers' performance and set their pay. • Feelings of powerlessness and lack of appreciation. • Pressure from managers to lean on customers to buy service work and products they may not need in order to meet dealership profit targets. There are numerous reasons for the aforementioned list cited by advisers for leaving, however, I'd like to address some not so obvious concerns as it pertains to the cited reasons.I've spoken of service drives being busy with the wrong type of work, specifically too much recall/warranty work. Dealers need customer pay work. Understanding that a lot of recall and warranty work is out of the dealer's control, please don't think your service drive is busy, when it's busy with the wrong type of work. This simply fuels the reasons for all the employee turnover. It's very difficult to "up-sell" a recall/warranty customer, with the exception of a token LOF.Industry wide service retention rates of 30% are killing your fixed operations, and once again fueling employee turnover. Unfortunately, the 30% retention rate isn't compounded monthly or yearly, it's a variable metric. You may have a 30% retention rate, but those customers are in constant flux, thus it's virtually impossible to grow service retention rates significantly. That's why dealer service departments are full of in warranty vehicles, and a very small percentage are out of warranty.Waiters and inefficiencies are a contributing problem as well. Waiters want everything done yesterday, and contribute to less than average tickets as they're unwilling to wait for additional work to be completed. The more customers coming into your drive, the less efficient and productive your team will be. Think about it, what you really want is the customer's vehicle in your service drive, but not the customer. Waiters and customers are time consuming, and drain dealer personnel of valuable time.The average vehicle on the road today is now 11.6 years old. How many vehicles in your drive are 4-5 years old and out of warranty? More than likely a small percentage. While it's important for new car customers to visit your dealership, it's just as important for out of warranty vehicles to visit the dealership. There are ample customer pay opportunities, trade opportunities and new car customer prospects. The aged vehicle is a vital link to the dealers overall success.Dealer advertising contributes to waiters and less than average tickets. Dealers promoting an Express LOF are contributing to waiters and anxious customers that expect their LOF to be completed in 20 minutes...one mishap and you have an angry customer, and probably a lost customer. Stay away from aggressive price discounts, and simply be competitive. Competitive pricing combined with a great customer experience is what your customers are seeking.I would encourage every Dealer and Fixed Operations Director to drive a five mile radius around your dealership any day of the week, and take note of how many aged units are sitting at independent repair facilities...it's astounding. Every one of those lost customers represent an opportunity, an opportunity to gain a lost customer, gain additional customer pay, locate a valuable trade and even sell a new car.Out of warranty vehicles are vital, and drive every department within the dealership. OEMs and dealers promote sub-vented leases, 0% APR, and thousands off in an attempt to drive traffic and sales. OEMs and dealers promote Express LOF and aggressive service pricing in an attempt to drive traffic and sales. Dealers and their department heads utilize third party aggregators to drive sales and service traffic. It's a vicious circle that never addresses the underlying problem...too few out of warranty vehicles. How much would your dealership save in advertising each month if you didn't have to constantly chase the elusive lead?How do you drive out of warranty vehicles to your dealership? Take your dealership to the customer, provide Service Customer Pick-up & Delivery, with the ability to schedule, dispatch, track, monitor, utilize company drivers or your own, and provide a very turnkey uber=like system to manage the process. Consumers have made it very clear that they would prefer not to visit the dealership, why not support the customer and give them what they really want...Service Customer Pick-up & Delivery. The majority of consumers want to service their vehicle at the dealership, they just don't have the time, nor want the inconvenience.Ken Hite is Senior Vice President at RedCap. RedCap's technology and drivers are utilized by OEMs and dealers for Service Customer Pick-up and Delivery, as well as Consumer Test Drives. Ken has 25 years experience within the automotive industry, inclusive of retail, OEM, after-market and start-ups. The auto industry must learn to exceed customer expectations and implement business processes based upon customer convenience.See More

Latest Activity at the ADM Professional Community

Joey Little posted a blog post

Joey Little posted a blog post

When Asked to Choose, 54% of Marketers Chose Facebook

  Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources.  Old-school marketing has taken a sideline to newer, quicker-to-access platforms like social sites, search engines, and online feedback forums.  Think about it this way: You’re traveling to a new city and your friends want to try a local TexMex restaurant, but you’re not familiar with the area.  Are you going to drive around looking for billboards, or are you more likely to use your smartphone to get some quick info about a great place to go? Consumers and businesses alike know we live in an ever-expanding mobile world, and that means social platforms are battling it out to rise to the top.  And while every platform wants to be the top dog, one stands apart from the rest.  In a recent survey, 54% of marketers stated that if asked to choose a single platform, they would choose Facebook. More and more marketers are seeing the benefits of leveraging Facebook and it’s easy-to-use tools to extend their reach and effectively connect with the right audiences.  Not only does it offer the opportunity to build customized Pages and ads, it extends beyond circles of friends to include acquaintances and business associates, allowing for a broad reach.  And Facebook is on a record run, with high revenues due to initiatives like geotargeting, custom audience features, Page reviews, ad targeting, as well as News Feed revamps. In a survey of 551 social media marketers worldwide, 98.8% said they believe Facebook produces the best ROI.  With this insight, it’s not surprising marketers continue to turn to this social platform, steadily helping to increase its growth.  According to eMarketer, by the end of 2016, Facebook is expected to reach 1.43 billion monthly users, with mobile accounting for 82% of U.S. digital ad revenue.  Growth will be driven primarily by Instagram ad revenue and Facebook mobile video formats, trends that attest to the power of visual and mobile input for today’s consumers. Platform OverviewWhile Facebook stands apart from the crowd, there are some other big platforms to follow.  76% of marketers say they utilize Twitter and LinkedIn as well, and following those, usage by marketers drops to approximately 53% for YouTube and 49% for Google+, with Instagram and Pinterest coming in slightly behind those. Knowing where your customers are looking for branded content is an important aspect of getting any marketing strategy to work. Marketers know their audiences are on Facebook, and they know they’ll get traction there with their ads.  As a dealership, when you’ve done your homework and pinpointed your audience, you can begin to become an expert in the platforms where your target consumers are spending their time.  Focus your marketing time and dollars on these platforms and develop a strong presence to gain traction exactly where your consumers are researching and interacting. Keep a few key things in mind as you work your social marketing plan, and you’ll see even more success: Tailor your plan so that it’s manageable for you.  Choose wisely when deciding on the platforms where you’ll interact and share your marketing materials.  You want to be sure you can master the platform, understand the tools available to you, and deliver consistent content.  If the majority of your audience is on Facebook, make that your top focus and become proficient at utilizing it to market your dealership. Post relevant and timely content.  Your customers crave content that’s helpful, reliable, and timely—and they’re not looking for a hard sell on their social feeds.  When you market your dealership as an ally in the marketplace, you’ll be seen as a valued source of information, and consumers become accustomed to turning to you for insights and updates.  Develop your voice.  Your dealership’s brand voice is your identity, and it’s how shoppers will pick you out of a digital crowd.  Establish your tone, your position in the industry, the things you stand for, and your areas of expertise—as these are the things that will stand out to shoppers, both when they’re researching and when it’s time to buy. Engage with others.  In addition to consistently posting on your own platform, be sure to engage with others.  Look for individuals who are commenting on your posts, past customers, other industry leaders, neighboring businesses, and other social marketers with whom you can interact and build relationships.  You’ll extend your online reach, and you’ll also build credibility by expanding your conversations and including others. Your social media strategy can be as simple or as complicated as you want to make it.  However, be sure you put plenty of thought and consideration into choosing the platforms that work for your dealership.  Facebook is commonly used by marketers, because it’s the platform where a majority of consumers turn to seek out and interact with branded content.  And since it’s such a high-traffic platform, it’s a great place for dealerships to start as well.See More

Ken Hite posted a blog post

Ken Hite posted a blog post

Are Service Departments Failing Consumers and Employees?

We have all read about employee turnover, and the challenges the industry faces with hiring needs. A recent article in Automotive News cited "Two of every five service advisers leave each year. How can dealers keep their best ones from burning out?"What struck me the most, and should be a red flag for the Dealer and his/her Fixed Operations Director are the reasons cited by advisers for quitting their job and leaving the industry all together. The following list is per the Automotive News story.• Long workdays and oppressive schedules, including weekend shifts, that play havoc with family life. • Inadequate pay, especially when their income depends too much on commission sales. • Ever-increasing and demanding duties, coupled with disrespect and verbal abuse from bosses, shop colleagues and customers. • Automakers and dealers relying too much on rigid customer-satisfaction surveys to judge the advisers' performance and set their pay. • Feelings of powerlessness and lack of appreciation. • Pressure from managers to lean on customers to buy service work and products they may not need in order to meet dealership profit targets. There are numerous reasons for the aforementioned list cited by advisers for leaving, however, I'd like to address some not so obvious concerns as it pertains to the cited reasons.I've spoken of service drives being busy with the wrong type of work, specifically too much recall/warranty work. Dealers need customer pay work. Understanding that a lot of recall and warranty work is out of the dealer's control, please don't think your service drive is busy, when it's busy with the wrong type of work. This simply fuels the reasons for all the employee turnover. It's very difficult to "up-sell" a recall/warranty customer, with the exception of a token LOF.Industry wide service retention rates of 30% are killing your fixed operations, and once again fueling employee turnover. Unfortunately, the 30% retention rate isn't compounded monthly or yearly, it's a variable metric. You may have a 30% retention rate, but those customers are in constant flux, thus it's virtually impossible to grow service retention rates significantly. That's why dealer service departments are full of in warranty vehicles, and a very small percentage are out of warranty.Waiters and inefficiencies are a contributing problem as well. Waiters want everything done yesterday, and contribute to less than average tickets as they're unwilling to wait for additional work to be completed. The more customers coming into your drive, the less efficient and productive your team will be. Think about it, what you really want is the customer's vehicle in your service drive, but not the customer. Waiters and customers are time consuming, and drain dealer personnel of valuable time.The average vehicle on the road today is now 11.6 years old. How many vehicles in your drive are 4-5 years old and out of warranty? More than likely a small percentage. While it's important for new car customers to visit your dealership, it's just as important for out of warranty vehicles to visit the dealership. There are ample customer pay opportunities, trade opportunities and new car customer prospects. The aged vehicle is a vital link to the dealers overall success.Dealer advertising contributes to waiters and less than average tickets. Dealers promoting an Express LOF are contributing to waiters and anxious customers that expect their LOF to be completed in 20 minutes...one mishap and you have an angry customer, and probably a lost customer. Stay away from aggressive price discounts, and simply be competitive. Competitive pricing combined with a great customer experience is what your customers are seeking.I would encourage every Dealer and Fixed Operations Director to drive a five mile radius around your dealership any day of the week, and take note of how many aged units are sitting at independent repair facilities...it's astounding. Every one of those lost customers represent an opportunity, an opportunity to gain a lost customer, gain additional customer pay, locate a valuable trade and even sell a new car.Out of warranty vehicles are vital, and drive every department within the dealership. OEMs and dealers promote sub-vented leases, 0% APR, and thousands off in an attempt to drive traffic and sales. OEMs and dealers promote Express LOF and aggressive service pricing in an attempt to drive traffic and sales. Dealers and their department heads utilize third party aggregators to drive sales and service traffic. It's a vicious circle that never addresses the underlying problem...too few out of warranty vehicles. How much would your dealership save in advertising each month if you didn't have to constantly chase the elusive lead?How do you drive out of warranty vehicles to your dealership? Take your dealership to the customer, provide Service Customer Pick-up & Delivery, with the ability to schedule, dispatch, track, monitor, utilize company drivers or your own, and provide a very turnkey uber=like system to manage the process. Consumers have made it very clear that they would prefer not to visit the dealership, why not support the customer and give them what they really want...Service Customer Pick-up & Delivery. The majority of consumers want to service their vehicle at the dealership, they just don't have the time, nor want the inconvenience.Ken Hite is Senior Vice President at RedCap. RedCap's technology and drivers are utilized by OEMs and dealers for Service Customer Pick-up and Delivery, as well as Consumer Test Drives. Ken has 25 years experience within the automotive industry, inclusive of retail, OEM, after-market and start-ups. The auto industry must learn to exceed customer expectations and implement business processes based upon customer convenience.See More

David Metter posted a blog post

David Metter posted a blog post

What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs? For those of you that don’t know, the acronym stands for Data Management Platforms. Think of a DMP as a digital warehouse of data, designed to consolidate and organize consumer data from multiple sources all in one place so that it can be put to good use.eMarketer addressed the need for advertisers to utilize DMPs back in 2013 – a near decade ago in digital time. “If data is digital marketing’s currency, then the DMP is its bank.” So, when it comes down to whether or not to use DMPs either at the dealer or manufacturer level, really dig deep and ask yourself… do you like money?If the answer is yes, DMPs exist to give you insights that will help you make more and save more (money that is). DMPs consolidate past and real-time consumer purchase and behavioral data across ad exchanges, networks and devices. This allows for granular audience segmentation and targeting that goes far beyond standard demographics.DMPs aren’t just a place to aggregate and store information. They help us find the most important data points that will actually help our business. And I don’t mean help down the line or months from now, but this very second. DMPs empower us to take action and deploy personalized campaigns with quantifiable conviction. These platforms are the secret to affirming what every advertiser claims they will do, which of course is to “place the right ad, in front of the right consumer, at the right time.” Sound familiar? Without DMPs, these empty promises would remain just that - empty and unproven.DMPs are the ultimate source of budgetary efficiency for both digital and traditional spending. By illuminating a clean, 360-degree view of a consumer’s online and offline actions, DMPs pinpoint how far along car shoppers are in the buying process. They identify who in the market has already purchased a vehicle and if they bought it from a competitive dealership or brand. On the contrary, they show which consumers are just beginning their research journey, still months away from a buying decision.Put simply, DMPs hold your campaigns accountable for their performance and help to guide your ongoing efforts to be more relevant, impactful, and efficient with where you spend your money and who you spend your money on. Specifically for the automotive sector, DMPs may be the solution to a lot of our sales attribution problems. Everyone wants to stake claim for a vehicle sold. A DMP may be just what we need to properly assign credit where credit’s due.When asked about DMPs, Erik Lukas, Retail Operations Manager of Subaru of America said, “If there’s ever any hope of attributing all these touch points along the shopping journey, you’ve got to have some place where all the data rolls up and you can analyze it as one set.” Aside from attribution, another much-needed use for DMP-derived insights would be for one-to-one marketing and campaign personalization. Both are becoming increasingly necessary in order for a message to stand out and resonate with car shoppers.According to MarTech Today, “A DMP offers a central location for marketers to access and manage data like mobile identifiers and cookie IDs to create targeting segments for their digital advertising campaigns.” This is a tremendous asset for automakers when it comes to eliminating waste. For example, if you are a luxury vehicle manufacturer, DMPs can help you only target individuals or households that you know have a net income of at least $200,000 per year.In summary, the biggest uses for DMPs in the auto industry include:More accurate sales attributionMore opportunities for personalization and one-to-one marketingIdeal audience targeting and segmentationData management platforms are about unification – unifying consumer data from one source to the next as their shopping journey becomes more and more complex. Big data fails to hold value unless it can be applied to better influence your most lucrative audience segment. Other industries have been using DMPs for years. Automotive has such a complex business model given our three-tier system and the fact that most transactions happen offline. Therefore, we need DMPs more than anyone.The opportunities DMPs provide are limitless. But don’t get too wrapped up in all the ways you could use them to your advantage. Remember your one objective at the end of the day is to increase dealership revenue by selling more units and obtaining more ROs. Above all, SALES is the metric that matters and DMPs should be used primarily to generate more sales. Everything else is just noise.  See More

Dixie Somers posted a blog post

Dixie Somers posted a blog post

4 Reliable Cars to Consider

When shopping for a car, the reliability of the vehicle is likely at the top of your list whether you need an large SUV or a small compact. Here are four cars to consider, based on their overall cost to own, how well they hold value over time, and how likely they are to require expensive repairs.1. Honda FitHondas have a long-standing reputation for value, and the Fit fits the bill because of its top safety scores and lower than average starting price when compared to other subcompact cars. And because of its "Magic Seat," which allows the cargo space to be customized in four different configurations, this is a great small car even for drivers who need plenty of space. The 2017 Honda Fit includes a three-year/36,000-mile limited warranty and a five-year/60,000-mile powertrain limited warranty.2. Toyota PriusIf you're interested in an eco-friendly vehicle and considering a hybrid, there's no more reliable option than the Prius. As one of the first widely available hybrid cars in the United States, the Prius has frequently earned J.D. Power’s three-year Dependability Award. Last year, this car was named the most reliable subcompact car by Consumer Reports. For 2017, the Prius is available in several versions, including a plug-in model that runs on electricity alone. It includes a three-year/36,000-mile basic warranty and a five-year/60,000-mile powertrain warranty, as well as an additional eight years or 100,000 miles on the car's hybrid components.3. Nissan MuranoAmong midsize SUVs, the Murano is an excellent choice that's ranked highest in this class by U.S. News and World Report, named both the best two-row SUV for the money and best two-row SUV for families. The Murano boasts low long-term ownership costs, strong safety and reliability scores, and excellent fuel efficiency. Fans of this crossover love the supremely comfortable "Zero Gravity" seats and the high-quality interior with soft-touch surfaces and premium materials. Visit a dealer like Bay Ridge Nissan for more information about this model.4. Chevy MalibuThose who prefer a sedan can't go wrong with the well-equipped, comfortable Chevy Malibu. This car earned a 4.5 out of 5 reliability rating from J.D. Power, the highest such ranking for any car in this class. The Malibu was fully redesigned for the 2016 model year and boasts expansive cargo space, an available turbocharged engine, and generous technology offerings. Parents of teens will love the Teen Driver system, which allows parents to set speed and audio volume limits.Sometimes speed or power isn’t that important, and you just want a car that’ll get you where you need to go and last a long time. Consider these models the next time you go car-shopping. One of them might just be a perfect match for you!See More
 
 
 

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