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AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


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by Willow Adams some of the insights from my client's website

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by Willow Adams some of the insights from my client's website

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dealerELITE Featured Blogs

How are Women’s Brains Wired?

What Customers are Thinking in YOUR Dealership

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data show surprising consistency…

Chris Saraceno on the Get Ya Some Radio Show discussing the Theory of 5

"The auto industry can be such a great business," says Chris Saraceno. "But it also can be a life sentence."

What good is making a living if you're killing yourself to do it?

Today's guest on the…

Write Service Podcast: Episode 62- Steps to Making Your Day Productive

This week, Jeff discusses key steps to making your day as productive as possible. Whether it starts with a mindset or getting to work early, these simple and realistic steps will encourage you to make the most of your time at the dealership. Maximize the opportunity and be as productive as possible to put you in the top 20% of service writers in America! Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

Call: 800-248-2931 or Email:…

How to Avoid Survey Backfire

-by Sally Whitesell for AutoSuccess magazine

Customer satisfaction surveys have trained us as consumers to scrutinize every aspect of our customer service experience. You can’t make a purchase without someone asking you to fill out a survey. I could spend 2 minutes in a store and feel perfectly satisfied because my visit was quick and efficient.…

The “Wow” is Worth It!

Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as a trademark or distinctive name, reputation, or capability that identifies and differentiates a product or service from the competition, for better or for worse.”

Every company has a brand, that’s not the question. The questions are: Does your brand positively differentiate you or render you to commodity status; and, does it elevate or diminish the value people see in doing…

ADM Professional Community Videos

Witt's Wise Words: Rethinking Your Vehicle Subscription Service


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VP of Sales CDK Global Bill Wittenmyer shares a tip on how dealers should be evaluating a vehicle subscription model at their dealership.

Three Keys to Changes in Google's Algorithm


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Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google's algorithm changes in this video blog.

Profit By Action Quick Tip: Effective Labor Rate


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Profit By Action Quick Tip on Effective Labor Rates (ELR) with Andy Church.

How Subscription Models Can Affect Dealership Valuation


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Can the trend in dealership subscription services affect dealership valuation? Scot Eisenfelder shares his opinion in this video blog.

100% Digital Doesn't Mean 100% Coverage


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In this video blog, CEO & Founder of Local Search Group Jim Flint shares why dealers shouldn't confuse their digital efforts with its effectiveness.

dealerELITE Top Content Past 7 Days

1. The “Wow” is Worth It!

Added by Dave Anderson on March 20, 2019

 

Do You Have a High Quality Product or Service for Car Dealers?

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Kevin Gomez posted a blog post

The Benefits of Plasti Dip

Are you wishing for a new car but simply can’t afford it?  Do you wish for an easy way to change your car’s color and revive its exterior?  Repainting your car can be expensive and difficult.  Consider the benefits of plasti dip today, a low-cost alternative to a total repaint, allowing to you customize and bring new life to your old vehicle!Why Consider Plasti Dip?While…See More
Apr 5
Kevin Gomez is now a member of Automotive Media Partners, LLC
Apr 5
Joyjoy updated their profile
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Joyjoy is now a member of Automotive Media Partners, LLC
Mar 4

Featured Blog Articles from the ADM Professional Community

First Time Vs. Repeat Buyer: The True Path To Profitability

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.
At the…

The Single Most Important Digital Retail Metric Is Also The Most Ignored

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.


And the truth is…it works! Digital…

Buy Salvage Cars to Rebuild and Save Thousands of Dollars

Salvage cars, what are they? Many people have the wrong idea about salvaged cars as they are viewed as being merely junk.

While salvaged cars don't have the best reputation by many, understanding how they get the salvage title may change your mind. Many people buy…

Attention Florida and New York Dealers: Your Website could be at Risk!

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.

If you are an auto dealer in Florida or New York,…

Social Media Transformation

There are three huge ways to transform the Social Media at your Dealership

 

Tell Your Story

Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

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ADM Professional Community Forum Discussions

Should I go on a desert safari in Dubai?

Yes, if your Dubai trip wont last for more than a week, it is highly recommended that you take a day out for enjoying a desert safari in Dubai. You can take part in activities such as heart racing and adrenaline pumping dune bashing to competitive quad racing in the desert. If you want something unique, go for sandboarding and…

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.

The results were very telling, and point to bigger concerns with the industry as a whole.

  • 66% of Dealers Received Failing Marks

Utilizing our …

Best VPN

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.

Fastest VPN Service Providers List

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.

What is better--written content or animated videos?

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.

Where blogging for written…

dealerELITE Latest Activity

Damian Boudreaux posted a blog post

Damian Boudreaux posted a blog post

Relationships For Life

We’re back with another video in our series, Quality of Life!Bringing you up to speed, we’ve been hearing all about the Five Pillars of High Achievement. We’ve been looking into December of 2018 when Ali used the five pillars to sell 202 units and break another record.This business is a goldmine, and we want to make sure you have every tool to be successful, profitable, and proud in yours. This week we’re going to focus on that final pillar – RELATIONSHIPS.The key to massive success is not just building the relationship, but maintaining it for life. That handshake that you greet them with should signify the beginning of a beautiful friendship.Watch this week’s video to see what Ali has to say about it.So, what does Ali say you have to do to connect with more people? Physically be there. Be present. You don’t have to solicit business, you just have to be there.For example:Attend the functions.Visit community centersAttend charity eventsGo to football gamesSupport anything at the schoolSupport local restaurants and storesAcknowledge their achievements, honor their businesses. Be proud to be part of what they are doing with their lives. Take the extra step to really engage people.Tell us in the comments below, what’s your favorite local restaurant? Do you know the owner? How about the manager, the kitchen staff, the bartenders, and the servers? How about the other regulars? Engage every person in any place you already go, and let them know how much you appreciate the hard work they’re doing!Submit a CommentSee More

Jim Flint posted a blog post

Jim Flint posted a blog post

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale?What’s your impression share for your name?How many salespeople do you have? Sure, there are hundreds of questions to ask. Millions of data points. Knowing these three things month in and month out, I’d be able to deliver the best marketing and advertising to our clients. With those three answers, a calendar, Google Analytics and the Internet available to count the client’s cars, I’d be able to stack the odds in favor of our clients. Just like counting cards in Vegas. For guidance on each of the above, think about targets of less than $350, impression share greater than 80% and 10 sales per staffed person. How the plans get assembled, how the creative gets executed, and how the sales results get measured helps to take the wish out of the marketing.See More

Latest Activity at the ADM Professional Community

Emma Sturgis posted a blog post

Emma Sturgis posted a blog post

Take Initiative: 4 Car Inspections to Do on Your Own

Part of owning a vehicle means making sure that everything is running smoothly. If you sense something is going wrong, based on a strange sound from your engine or a leak from the exterior, you need to have an inspection done. However, repair shop costs can be seriously expensive. The good news is that there are car inspections that you can do on your own, such as the following four. Engine Air Filter Your engine air filter helps to keep your engine operating smoothly. However, it can only act as a buffer for dirt and other intrusions for so long. If your engine has been acting up, take a look at your filter. If it’s clogged with dirt, you need to get it replaced. With a new air filter, your engine can operate in a much smoother fashion. Brake Pads Being able to stop your car is just as important as being able to stop it. Brakes are a complex and vital system, and your brake pads are a key part of it. Issues with brake pads can be avoided by making sure to brake smoothly and never slamming on them. To inspect your brake pads, you need to make sure that the temperature won’t be an issue, so don’t do it right after any kind of car trip. The look of your wheels can tell you a lot about the state of your brake pads. If they’re started to look rather pristine, it indicates that it’s time for a replacement. Get a look at your brake pads via the wheel and gauge their thickness. Thinness is another sign of disrepair. Make sure you get the right brake pads for your car, such as Renault brake pads. Oil Oil is the lifeblood of a car, but far too few car owners think to check it. To do an oil inspection, you just need to use the dipstick inside your engine. Wipe off any oil then put it back in. Take it back out and check to see if the oil is between the pair of indicators. If not, you’ll need to get an oil change. Windshield Wipers Your windshield wipers should be replaced on at least an annual basis. Even if they seem like they’re running fine, you might be in for a rude awakening when you feel them close and see just how worn out they are. Thankfully, it’s quite easy to pop them off and put new ones on. You don’t need to be a total gearhead to perform these car inspections. They just take a bit of time and patience to execute. Make sure that you don’t put yourself in any danger and to consult an expert if you find yourself stuck. Knowing how to perform these inspections will help to make you a more mindful car owner.See More

Jim Flint posted a blog post

Jim Flint posted a blog post

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale?What’s your impression share for your name?How many salespeople do you have? Sure, there are hundreds of questions to ask. Millions of data points. Knowing these three things month in and month out, I’d be able to deliver the best marketing and advertising to our clients. With those three answers, a calendar, Google Analytics and the Internet available to count the client’s cars, I’d be able to stack the odds in favor of our clients. Just like counting cards in Vegas. For guidance on each of the above, think about targets of less than $350, impression share greater than 80% and 10 sales per staffed person. How the plans get assembled, how the creative gets executed, and how the sales results get measured helps to take the wish out of the marketing.See More

Black Book posted a blog post

Black Book posted a blog post

Spring Market Strength in Fifth Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.This week’s Market Insights Report shows the latest trends during the current spring market, where several car segments continue to show strong week-to-week retention. The report also includes the latest trends on incentives. Auto manufacturers have remained disciplined on incentive levels in recent months. This trend could change with rising new vehicle prices and slowing retail sales.“Broad strength in the used vehicle market continues. Last week marked the fifth consecutive week for positive adjustments to values,” said Anil Goyal, Executive Vice President, Operations for Black Book.Volume-weighted, overall car segment values increased by 0.24% last week. In comparison, the market values had increased by 0.27% on average during the prior 2-week period.In cars, the values of Compact Cars increased the most, rising by +0.66%.Volume-weighted, overall truck segment (including pickups, SUVs, and vans) values increased by 0.16% last week. In comparison, the market values were up by 0.09% on average during the prior 2-week period.In trucks, Sub-Compact Crossovers and Compact Vans had the highest increases. Click here to download the full report.See More

Dan Beres posted a blog post

Dan Beres posted a blog post

Recall Masters Appoints John Dunning as President

Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive TeamApril 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced the appointment of John Dunning as President. In this position, Dunning oversees all day-to-day operations, including finance, investor relations, human resources, sales, marketing, technology development, and client services. The appointment comes at a time when the recall solutions provider is growing fast and has become a top vendor in the automotive industry.Dunning has a track record of taking new ideas and creating and implementing plans that successfully bring them to life, boosting revenue. He brings more than two decades of experience to Recall Masters as an entrepreneur, investor, and operational executive. His expertise ranges from founding CEO at Confident Financial Services (now DigniFi), currently the leading auto repair financing solution, to serving as a critical team member in several San Francisco-based software start-ups, to working as a venture capitalist. He also founded and served as CEO of two Boulder, Colorado-based technology start-ups and has served as an advisor to several software businesses.  Most recently, Dunning ran San Juan Vacation Ventures, LLC, the largest vacation rental management agency in the San Juan Islands, northwest of Seattle. Dunning possesses a B.A. from the University of Oregon, where he studied Economics, International Studies and Spanish, and an M.B.A. from the Thunderbird School of Global Management.“I’m very honored and excited to join such an impressive team of individuals dedicated to vehicle safety,” Dunning stated. “This is a pivotal moment, not only for Recall Masters but also for the automotive industry, state and local government and consumers. While fingers point at who is to blame for the recall crisis, Recall Masters is procuring the most comprehensive knowledgebase of vehicle owners and recall data, developing innovative technology and deploying effective communications that engage consumers and compel recall compliance. We are beyond the point where blame plays any part in helping consumers and are focused on solutions.”With more than 1 in 4 vehicles on US roads and highways having an open recall, and another year of record recalls for 2018, the recall crisis continues to grow. Recall Masters provides recall solutions directly, and through strategic partnerships, to more than 3,000 dealerships nationwide. Also, two auto manufacturers, BMW of North America (BMWNA) and Mazda North American Operations (MNAO), recently contracted with Recall Masters to assist with boosting recall completion rates for select dealerships in key US markets. “If we want vehicles to be safer, then we need the kind of transparency that encourages auto manufacturers and the government to work together at uncovering and disclosing potential dangers, and that seems to be working. The bigger challenge is locating the current owners of these recalled vehicles and helping them resolve it before tragedy strikes. Recall compliance is almost entirely a local issue. From the dealerships that have to perform the necessary repairs, to the consumers that need to bring their vehicles in, we have a serious disconnect from what law mandates and what the consumers and dealers need at the local level. We've bridged that gap and it is an exciting time to be here as we’re are doing amazing things,” Dunning explained. About Recall Masters:Recall Masters is the leading provider of automotive recall news, data, training, and communications,  dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive recall management helps automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions and consumers alike. Recall Masters is a privately-held company based in Laguna Hills, CA.  To learn more about Recall Masters and comprehensive recall management, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.Media Contact:Sean Reyes Chief Marketing Officer sean@recallmasters.com 949.246.6023See More

Michia Rohrssen posted a blog post

Michia Rohrssen posted a blog post

Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers

SAN FRANCISCO, CA –April 23, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from the ground up in Spanish, enabling customers to research and shop online on the auto dealer’s site in their native language with proper syntax and grammar, resulting in increased leads and sales from this demographic.According to the 2016 Census, Hispanics comprised 17 percent of the population of the United States; around 55 million people. The Census Bureau estimates that by 2060, Hispanics will make up 28 percent of the population.“We have a large footprint of dealers who serve Spanish-speaking communities, such as the Miami, FL area, and we've adapted our platform to serve these customers better. It’s one thing to have a Spanish speaking employee who can talk with customers in a way they understand. However, what about engaging them when they aren't at the dealership, how do you do that? Through your website! That's where our new Spanish online version comes in. These customers will better understand you and, as a bonus, feel that your dealership cares about them and their ethnicity, and can genuinely assist them for all their sales needs,” said Michia Rohrssen, Prodigy CEO.Prodigy’s patent-pending SaaS platform was designed to enable a seamless transition from online to in-store sales and vice versa by allowing dealers to engage their customers both online and in-store, delivering a consistent, modern experience with one platform. It boosts profits, builds trust and reduces sales turnover.The platform has been rigorously engineered and tuned to the specific needs of auto dealerships seeking a next-generation solution that enhances all aspects of the customer experience. Prodigy enables online, instore or a bidirectional blend of sales between the two and ensures process management compliance, full lender/factory/credit bureau integration and a range of sales experience enhancements such as on-lot driver license scanning for instant drive tests. Prodigy fully integrates with all legacy systems and dealer-specific software.“Today's car buyers conduct a majority of their research online. If Hispanic-speaking customers cannot understand your website, it's the same as if they were standing in your showroom unable to talk with your salesperson. However, if it happens online, you may never have the opportunity to correct that situation and could lose plenty of potential sales as a result," Rohrssen stated.For more information, or to schedule a demo, visit, https://getprodigy.com/. Alternatively, call, 1-833-DEALER5 (1-833-332-5375). About Prodigy: For more information visit, https://getprodigy.com/See More
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

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Videos on ADM Professional Community

Freebie Friday: How to Combat Flat Vehicle Sales


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Bill Wittenmyer explains why dealerships shouldn't be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebie Friday.

Profit By Action Quick Tip: Prospecting


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Sales people are not order takers. It is your responsibility to understand that your sales process starts with PROSPECTING, not the meet and greet. This Profit By Action QuickTip has great suggestions to help you grow your prospecting…

Is Your Website Optimized for Mobile?


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In this video blog, Brett Sutherlin shares the importance of having a website optimized for mobile.

Protect Your Dealership From Phishing


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In this video blog, Erik Nachbahr shares why it is important to protect your dealership from phishing attacks.

Witt's Wise Words: The Secret to Success


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CDK Global VP of Sales Bill Wittenmyer shares the secret of success for managers in automotive retail.

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