Automotive Media Partners, LLC

Serving Auto Industry Leaders, Car Dealers and High Quality Suppliers

Automotive Media Partners

You have arrived at the home of Automotive Media Partners, LLC, the management team that owns and operates:
Automotive Digital Marketing Professional Community

dealerELITE Network

AutoConnections Conference and Exposition (AutoCon)

More than three dozen auto industry sites and media channels throughout the blogosphere, Facebook, LinkedIn, Twitter, YouTube, Slideshare, Wordpress and other popular auto industry targeted networks.


ShareThis

Photos on the ADM Professional Community

Lingo Bus online children mandarin chinese learning language courses

by SummerZhang Lingo Bus online children mandarin chinese learning language courses are designed to meet the 5 Cs, our curriculum framework is structured and designed in accordance with ACTFL and YCT.

Do you love the color of this car?

by umairaslam Do you love the color of this car? https://rentalcarsuae.com/cars-list/

CaptureMunition

by James Taylor

ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2 http://odoclub.com/public/dealerships/join

ODOclub mobile sports group automotive-case-study-001

by Ralph Paglia http://odoclub.com/public/dealerships/join

dealerELITE Featured Blogs

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better…

The Benefits of Thinking Small

When a cadet rings the bell and quits in BUDS Training he's gone instantly. Others say it's almost as if they guy just vaporized into thin air, but actually he is still around for weeks to come, it's just the other men aspiring to become Navy SEALS don't see him, but the instructors do. The instructors keep…

Values Remained Stable Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Write Service Podcast: Episode 44- What's Your Process?

This week, Jeff addresses the confusion about processes on the service drive. Which process or leader do you follow? Do you even have a process? Stay tuned to hear the importance of having a process, what results it will get you, and how to implement one properly. Copyright 2018 Wm Jeff Cowan
Website: AutomotiveServiceTraining.com

Click HERE to watch!…

ADM Professional Community Videos

#FreebieFriday: Coaching Up & Managing Up


Thumbnail

ELEAD1ONE Partner Bill Wittenmyer explains the concept of coaching up and managing up in this week's episode of Freebie Friday.

3 Keys to Developing Employees on the Phone (Part 2)


Thumbnail

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 2 of this 3 part video blog…

Profit By Action Quick Tip: Extent of the Service Opportunity to Franchise Dealers


Thumbnail

Of the $350B Service business in NA, franchise Dealers only capture 27% of it. In this Quick Tip, Andy Church asks what are you doing to increase your service…

Own Your Market


Thumbnail

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.

Witt's Wise Words: Digital Retailing


Thumbnail

ELEAD1ONE Partner Bill Wittenmyer advises dealerships to give consumers the option to start the car buying process online and the importance of digital retailing in this week's edition of Witt's Wise…

dealerELITE Top Content Past 7 Days

1. The Benefits of Thinking Small

Added by Marsh Buice on September 19, 2018

 

Do You Have a High Quality Product or Service for Car Dealers?

Photos

  • Add Photos
  • View All

Latest Activity

Golen Engine Service is now a member of Automotive Media Partners, LLC
Jul 9
Reid Zaritsky posted a blog post
Jun 25
Carmen Fiordirosa posted a blog post

What To Do When You Find Rust

Proper rust prevention helps keep a vehicle's body in top condition to help the vehicle maintain its value over time. To avoid a hit in budget, practice smart rust prevention methods and learn how to repair small rusted spots.Courtesy of CleanToolsSee More
Jun 11
Carmen Fiordirosa is now a member of Automotive Media Partners, LLC
Jun 11

Featured Blog Articles from the ADM Professional Community

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall.
This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity for…

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

Don’t Miss Revenue Opportunities!!

It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black.

With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better…

Happy customers grow your CSI

Intuitively speaking, customer satisfaction and customer experience are the drivers of increased profitability at your dealership. Just think of it: if your customers are happy, they will bring you more business.

In most cases, this is a fact, and…

Blog Posts

Car Dealer Resource Links for Automotive Professionals

Automotive Industry Online Resources for Car Dealers and Automotive Professionals

Listed Below are several groups of useful and important links

for Automotive Professionals and Car Dealers seeking to improve

business operations, marketing and sales for new and used vehicles,

service, repairs, parts and accessories...…

Continue

Posted by Ralph Paglia on February 18, 2010 at 5:10pm

Forum

Intelligent Lead Routing; What Is It?

Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson?If so, and if you are a sales manager who cares about increasing sales, you most likely looked at the characteristics of each lead before deciding which salesperson to assign that…Continue

Tags: Lead Routing, Internet Sales Manager, Internet Leads, Intelligent Lead Routing, Assigning Leads

Started by Ralph Paglia in Internet Lead Management Dec 7, 2010.

Internet Sales Managers; What is the Biggest Challenge You Have Faced Lately?

We would like to hear from some ISM's out there about what it is like being an Internet Sales Manager today and What is the Biggest Challenge You Have Faced Lately?

Tags: Lately, You Have Faced, Biggest Challenge, What is, Internet Sales Managers

Started by Ralph Paglia in Internet Sales Department Aug 3, 2010.

Automotive Media Partners, LLC Marketing Charts and Metrics

ADM Professional Community Forum Discussions

Is Disciplined Asset Management Part of Your Culture?

Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 25 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I referred to in one of my earlier…

Go Online, reinvest the money and move on

Online auction channels work much better than physical auctions when you need to wholesale aged and “as-is” units. Also it allows you to offer vehicles for sale without the expense and time required to transport the vehicles to physical lanes. 

To run an auction successfully, and get more eyeballs on your online lot, you need a reliable auto auction software.…

Is Selling a Junk Car to the Wreckers still the fastest way?

Open for debate!

Is it selling an unwanted vehicle to auto wreckers the fastest and hassle-free way or there are some government programs that are offering better benefits?

Selling a car to the wreckers in Perth, WA is still the most preferred option for the people, even if they are aware of the government recycling programs.

This might the be cause because they don't get any compensation for their vehicle removal

How is it on your side of the world?

Do you…

BDC Process for handling credit applications...

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"

Thank you

Seafood Restaurant Dubai – Best Seafood Restaurants in Dubai

When it comes to choose the food according to taste people never compromise for taste. They always need yummilicious food that varies from person to person. When it especially comes to Dubai you never take it for granted to find all top-class cuisines that are cooked with the best of tastes and flavors. It may include Italian, Chinese, Indo-Pak spices or even Japanese, the city present give an endless list of appetite for its best. For seafood darlings, it is no less than heaven as there is…

dealerELITE Latest Activity

Chris Miller's blog post was featured

Chris Miller's blog post was featured

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers The customer experience is key to building customer loyalty, increasing referrals and securing repeat business. It is also one of a dealership’s most important differentiators. But does that then mean you have to cater to every single customer, every single time?  For those of you that shape the “customer culture” for the organization, should you always yield to those customers that push boundaries and argue just to get something for free? In a word, no!  Before you point out that I’m contradicting my first statement, let me explain. A recent article in Forbes shares that many successful companies and leaders in customer service and the shopping experience have policies many view as counter to producing exceptional service. However, these companies are doing very well, easily retain their leadership profiles and are still revered by the people that matter most - consumers. The article discusses the problem of how there is always a small subset of customers who try to take advantage of any business that bends over backwards to service customers. In such cases, organizational leaders have to consider the consequences and how it could affect their business. A great example is shared involving Southwest Airlines, a company known for its exceptional customer service. While Southwest is willing to go above and beyond, there is a limit to how the company defines “beyond.” If it’s a customer’s birthday, airline staff may go on the loudspeaker and sing to them, but they will not throw confetti or inflate balloons. Such actions create a burden on the flight crew and the cleaning staff when preparing for the next flight. While the confetti might “wow” a single customer, it could cause a flight delay for countless others. At the end of the day, it’s just not worth it. Customer experience is certainly a key factor in deciding where to shop. However, it does not make sense to go the extra mile for any one single customer if it negatively impacts the greater community of customers overall. Every business needs to know where that line is. Comping a repair invoice because of a bad experience costs little for the dealership, while it can preserve customer satisfaction and future revenue. Adjusting a sales contract because of a misunderstanding can accomplish the same thing. But, sometimes the customer can cross a line in demands which can cause an undue burden on the dealership and negatively impact the experience of other customers. It also sets the tone for conflict resolution and invites future conflict.  Now, at the same time, please keep in mind that there is a difference between a customer who has been wronged by your dealership and a customer upset by the circumstances of a recalls. These recall customers can be a little emotional and need a light touch and gentle hand.  To the average consumer, you and the OEM might be one in the same – you’re the dealer, therefore you’re the OEM.  Never distance yourself from the relationship with the OEM, but rather, establish that you are there to rectify the problem. In a recent survey by Recall Masters, most consumers view recalls as tolerable by-product of manufacturing.  Sure, it’s still quite an annoyance for consumers, but that doesn’t translate into giving the shop away.  Focus on what is fair and just based on the circumstances. Put yourself in the customer’s shoes – what’s a reasonable level of service to deliver to a customer that is inconvenienced by a recall?  There is a difference between a customer who is justifiably upset due to being inconvenienced and the customer who simply just wants to make trouble and won’t be happy, no matter what you do. If a customer comes in without an appointment and demands that their vehicle be serviced RIGHT NOW, while all your service bays are full, and the service lounge is overflowing with people waiting for their vehicles, what do you do? Do you service them and keep other customers, who have appointments, waiting? It really depends on the circumstances that present themselves at that particular time. But the point is that accommodating this one noisy, demanding customer at the expense of others may not be the most profitable. Nobody’s perfect. Not even dealerships… or customers. Sometimes the customer isn’t right. Sometimes they are. The key is knowing when – and how much – to cater to a customer when things go badly. Just like any other business, dealerships need to know what their customer experience goals are and follow them religiously. However, you also need to know where the line in the sand is and at what point it’s time to part ways. There should be no reason for a customer to ask, “Where’s the manager?”  While it will happen from time to time, your level of service, respect and attentiveness should be consistent throughout all layers of the organization. And when it does happen, employees and managers need to know how to react, assess the situation and make the right decision. What might be “reasonable” to you may not be “reasonable” to a consumer.  So, ask, “What seems to be a reasonable conclusion that would satisfy you?”  Give the customer a chance to define what “reasonable” might be – they might just surprise you.  There will be times when no solution at all will make a particular customer happy – and at that point, it is important to know how to gracefully handle the situation in a manner that is private and away from other customers.See More

Todd Smith's blog post was featured

Todd Smith's blog post was featured

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it went public, Facebook page organic reach plummeted to where it seems to currently offer organic reach to about 1-2 percent of any given page’s fans. Pay to play has been in effect for some time with the only ways for pages to extend reach being via Facebook ads or engaging content. That, however, hasn’t stopped some dealers from continuing to post vehicles for sale on their Facebook walls even at the risk of alienating their audience. The question of the day is: Do people actually shop for cars on Facebook’s platform? In the past, it’s fair to say that consumers who were using Facebook in their car shopping journey were probably researching dealerships. Some dealers had their inventories tied into their Facebook pages through a tab, but it was infinitely more convenient for a consumer to browse inventory through a dealership’s website or a third-party listing service than it was to visit prospective dealership’s Facebook pages one at a time. That all changed with the roll-out of Facebook Marketplace. In the beginning, Facebook Marketplace was designed to be more of a virtual garage sale / classified feature available for users to buy and sell items locally. As it has evolved, however, it has become a much more robust marketplace. This, of course, has attracted Facebook users who are increasingly using the feature in their shopping. In the automotive world, industry vendors have begun automatically sending dealer’s inventory to Facebook Marketplace, and Facebook itself has struck deals with major third-party listing sites like Cars.com to have a dealer’s inventory published making it very convenient for car dealers to have updated inventories available for exposure to Facebook’s massive user base. But are consumers actually using Facebook Marketplace to shop for cars? As a technology provider that facilitates conversations between consumers and dealerships in managed chat and also offers that feature within the Facebook platform, we can tell you that consumers are, in fact, engaging with dealerships about individual vehicles. In Q2 of 2018 alone, 250 dealerships that use ActivEngage managed chat for Facebook via Messenger received 11,030 engagements from consumers originating from a VDP on Facebook Marketplace.   The table above illustrates that consumers are engaging with not only a wide spectrum of vehicle makes but also with a large span in vehicle age. These 11,030 consumer-initiated engagements encompassed a whopping 506 different model vehicles as well. This tells us that consumers of all types, budgets, needs, and interests are perusing Facebook Marketplace within their car buying journey. Just as with any other consumer touch point, dealers need to be ready to engage with consumers, answer questions and start to build that relationship. Consumers only have so much time and patience, so failing to respond or engage the customer will only see that customer move on to the next vehicle or dealership — costing sales. On the opposite end of the engagement spectrum, dealers who are quick to respond, and are transparent and helpful have a higher chance of earning that customer’s business. Consider that these figures only represent the data from consumers who chose to initiate contact with the dealership via chat. It’s safe to say that there are many more consumers browsing vehicles on Facebook Marketplace that did not engage but rather went into the dealership to see a vehicle of interest. Facebook Marketplace is a valuable asset that dealers should be utilizing to gain exposure for their inventory. With inventory listings being automated through data providers that almost every dealership already uses in combination with Facebook’s third-party listing partnerships, Facebook’s Marketplace has morphed into a legitimate shopping destination for consumers in the market for a vehicle.See More

Latest Activity at the ADM Professional Community

Roger Kalinowski's blog post was featured

Roger Kalinowski's blog post was featured

5 Ways to Optimize a Car Dealership Website

As with any business in the 21st century, your website is the most important bridge between you and your customers. This is especially true if your business is a car dealership, given that a whopping 80% of customers looking for a new car start their search online.This means that for dealerships to succeed, a successful digital strategy is imperative.Since most car dealerships are strictly local, it can be challenging to ensure your website ranks highly on search engines. Here are 5 ways to optimize your car dealership website, so that customers always choose you.Get Your Dealership on GoogleGoogle is by far the most widely used and trusted search engine. Making sure you appear high up as a valid result should be your first step, and there are a few ways to do this right.First off, ensure all of the correct information about your car business is clear and easy to find. This includes the business name, phone number, opening hours and address. Make sure to use Google My Business to get all the right information in there.Use Plenty of Optimized ImagesWhen people are considering buying a car, photos of the vehicles they're thinking of are often the first port of call. Dealerships can increase web traffic by ensuring they are the source of these images. To do this you'll need to have plenty of optimized images of the cars you sell.This means ensuring the images are very high quality, and most importantly correctly named files with plenty of information. For example, naming your image file "picture-of-ford-focus-2016-exterior" will drive up SEO more than just naming it "ford focus.jpeg".Apply the Golden Rules of SEOCar dealer SEO is often no different than any business' SEO. This means your website should have plenty of links to authoritative sources and most importantly, lots of relevant keywords that users are likely to search for.Put yourself in the mindset of a customer and think what they would Google. If you've done this exercise correctly, your website text should be full of phrases like "2018 Chevrolet Bolt features" and "new Chrysler 300 price range".Expand Your Local NetworkLocal car dealers should be well known and easy to find. This means connecting with other online resources and communities. This includes Facebook groups, web directories, local blogs and review pages.Spread your digital presence as widely as possible in order to maximize traffic.Create Some ContentThis one goes without saying, but lots of car dealerships forget that they need their own unique content in order to rank highly. This includes podcasts, highly original and evergreen web articles, car reviews and even video content.The more content you have, the higher up you'll go.Learn MoreRunning a car dealership is never easy, especially in an increasingly competitive market. To have an edge over the competition, all you need is the right information.Make sure to get in touch with us today to find out more about how you can attract more customers.See More

John Wingle's blog post was featured

John Wingle's blog post was featured

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo or “photo coming soon” placeholder just doesn’t cut it – it won’t get your inventory into consideration fast enough. Sure, a customer could by chance trip over the perfect vehicle on your lot. But that is the exception rather than the rule. For faster, more profitable sales, it’s more important than ever to develop and implement a strategy that ensures inventory is well displayed online, as well as on the lot, as quickly as possible. Working with dealers in this area for years, I have learned three top vehicle merchandising tips leading dealers use to maximize inventory turn as follows:1. Picture first- With just about every DMS, the moment a vehicle arrives in stock, it goes into inventory. Using that vehicle’s VIN, a chain of events follows that pushes the vehicle out to the dealership’s website and to a myriad of third-party listing services. Lacking a picture, the vehicle simply has a placeholder or stock image. Studies show that car buyers shopping online for vehicles will likely just scroll past those – as there are just so many other listings with actual vehicle photos. Your vehicle could be the cream of the crop, priced perfectly. But, if consumers can’t see it, it doesn’t exist. My advice: Take a picture immediately upon acquisition. It doesn’t have to be the best picture ever, just one that shows potential car shoppers what the vehicle actually looks like. You can always swap out the photo after the vehicle has been prepped. This practice attracts interest sooner leading to a faster sale.2. Fast recon – One of the largest factors in turn time for inventory is how long it takes to get vehicles front-line-ready. Every day a vehicle sits in the recon department for example, or wrapped in cellophane rather than on a dealership’s front-line, costs money. Each day is lost exposure both on the internet and on the lot as vehicles remain unseen or unnoticed by customers. Again, if the customer doesn’t know it exists, it takes longer to sell - for obvious reasons.3. On-the-lot merchandising – If you go into any retailer, the products most likely to catch your attention are probably those which are well displayed, well packaged, and well merchandised. Similarly, a vehicle that is hidden because it’s not front-line ready, poorly merchandised, or lacks easily accessible information as to what makes it different from every other vehicle, gets less attention and will often be overlooked. According to a 2018 study of the Car Buying Journey by Cox Automotive, “walking in” remains the most common initial point of contact with dealers. This means that over half of car buyers do not contact the dealership prior to their first visit.  So, the image you project can either influence those buyers to do business with you – or drive them away. When it comes to merchandising vehicles on the lot, provide prominent, easily accessible information that highlights what it is, how it is equipped, trim levels, etc. Don’t simply rely on the standard monroney labels and generic model year stickers that make the shopping process more difficult for your customers. In summary, lack of these three simple vehicle merchandising steps can cost dealers front-end profit in their day-to-day sales operations. There’s nothing worse than sitting on an aged unit. Optimize your inventory turn while bolstering your per vehicle profit by making your vehicles visible as quickly as possible, getting them through reconditioning and detail faster and effectively merchandising them on your lot. Consumers will engage with you faster and you can move inventory more quickly while preserving profit. See More

Dane Saville's blog post was featured

Dane Saville's blog post was featured

The 3 Most Important Components of Your SEM Strategy

For all of its complexities, the core of a successful paid search campaign is simple:Create the right ad.Deliver it to the right person.Make sure it’s at the right time.You will quickly discover the details of the campaign — when you work with a strategic agency — through the use of other tools to understand local searches. By understanding what queries drive the most impressions and analyzing the intent of the search, you can create a tailored experience that will deliver more clicks at lower bids.The Right AdsStructureAccount structure is the foundation for serving the right ad. It’s important that you organize a lot — possibly hundreds — of keywords in a way that’s granular enough to ensure it matches the search intent, which can vary quite a bit.A lease ad for lease keywords. A vehicle ad with prices for price keywords. A service ad with service keywords.Once you’ve structured your account properly, it’s important to write unique ad copy that compels a conversion. There shouldn’t be duplicate ads for different accounts, and it’s one of Google’s best practices to create four different ads per ad group.Mobile-FirstAs of August 2018, more than 70% of all searches across our nationwide network of dealers were completed on mobile devices.The more users who switch to mobile, the more important it is for you to focus on structuring and creating mobile-friendly ads. You’ve likely heard the term “mobile-friendly” more often than you’d care to remember, but it’s vital to winning in this space. Ads and landing pages look different on mobile devices than on desktops or tablets (we’ll soon get to the importance of landing pages for paid search).Now, it’s important that you preview ads on mobile — and later troubleshoot them in the same manner.Google has placed so much emphasis on mobile content that it has launched a brand new reporting metric: mobile site speed.Do you know if your mobile site speed is good or bad?That’s an important answer for you to have.Quality ScoreWe’ve written at length about Quality Score (QS), but here’s the basic gist.Quality Score is essentially another word for “relevance.” Is your ad relevant to the actual search? If so, does your landing page mirror the language and intent of the ad? You may have a high QS because all of the other ads in your auction are terrible, or you may have a low QS because the other ads are very good in a competitive market.It’s important to track your Quality Score over time to see how your ads and ad groups have been trending.The Right TimeEvery site visitor falls somewhere in the customer journey. While some channels effectively create stimulus, you want to make sure that your paid search captures intent traffic — shoppers who are ready to buy.Not that we’d even recommend it, but most dealerships don’t have a sufficient budget to run ads 24 hours per day. It’s critical that your budget and goals for impression share line up. Because if your budget runs out, your competitors’ ads may continue running and capture those new intent shoppers.Consider only running ads during office hours, setting impression shares by the hour.Did you know that many businesses still show up as open 24 hours even though they are not?Mistakes with simple fixes like the example above cause dealerships to miss out on possible prospects.The Right PersonThere are a few approaches that you can take to hit the right audience.RemarketingWhen car shoppers visit your website, some of their information is acquired. This information lets you bid to deliver ads to them even when they’re off your site — that’s called remarketing. Since they’ve already interacted with your dealership, you can set a higher bid amount for this list.TargetingWhere are the people you want to target located?You can target shoppers in your own backyard to capitalize on those nearby shoppers. It’s also possible to target your competitor’s backyard to conquest shoppers. You could even target specific zip codes.Tools like Google Analytics can help you understand what keywords your ideal audience is using in the targeted area you’ve chosen.Targeting is also largely influenced by impression share. If your impression share is 50%, that means you’re still missing out on 50% of potential car buyers.We can’t emphasize it enough: Budget and impression share must align.Reunion Bonus: A Few More PPC TipsFirst, a few quick ones.Constantly Optimize and ExperimentYou can A/B test ad copy, automated bidding strategies, and different extensions.Conversion TrackingYou need to ensure that you’ve chosen the proper goals to measure. If you don’t know what your paid search company reports as a conversion, you may want to look into that.CommunicationWhat are your business goals? What are you trying to accomplish with paid search? Are you trying to stimulate your primary marketing area (PMA) or your competitors’?The better you communicate your business goals, the better your paid search team can align tactics to meet them.PrioritizationYou can prioritize your ad optimization in a few ways:By the greatest search volume, so it has the greatest impact.By Quality Score, so you save more money.By performance, so you can replicate success.See More

Brett Sutherlin's blog post was featured

Brett Sutherlin's blog post was featured

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly be overwhelmed by their to-do list in the CRM. So, what do they do? Quite frankly, they cherry pick leads. They tend to place more focus on new leads, contacting and prioritizing them based on the few tidbits of information the customer enters when filling out the lead form. To compound the problem, some dealerships fail to teach employees how to interact with these prospective car buyers to take them all the way down the funnel to a sale. This lack of correct training and processes can lead to salespeople prequalifying leads, wasting good prospects and leaving money on the table. For example, let’s say an Internet Manager gets a lead. The customer has a 2017 Ford F-150 with 40,000 miles on it. The Internet Manager immediately believes this lead is a waste of time. Without further investigation they simply think the customer must be upside down on their loan. They may then contact them hesitantly, if at all. If they do reach out they perhaps begin the conversation with a negative attitude and then lose the sale due to lack of interest. But wait a minute, for all they know the customer doesn’t owe anything on that truck. However, they have already made up their mind and pre-qualified themselves out of a sale. Rather than reaching out and aggressively attempting to contact the customer, they perhaps make one attempt, then move on to the next lead that just came in… and the cycle continues on. Most salespeople are trained to pre-qualify customers in their normal sales process on the lot, asking exploratory questions to determine whether they should show the customer what they asked to see, or make a beeline into the showroom and have the customer fill out a credit application. But this mindset does not translate well to online leads. Another part of the problem is that if the person at the dealership lacks sales experience, they quickly learn which leads are “hot” and which are not simply based on whether they are able to contact the customer or have tried a zillion times. Hell, I would probably get frustrated as well. The point is that every lead is an opportunity and every opportunity should be treated and responded to the same way – quickly. These days, it is not uncommon for a customer who plans to go car shopping THAT DAY to fill out a lead form on the Internet to see what responses they receive. When they don’t receive anything but auto-responders and templates (yes, they know that they are receiving templated responses), they simply go out and shop.  And if you failed to respond they may very well go shop your competitor who DID respond. So, firstly don’t prequalify your online leads, treat all leads as prospective car sales. And secondly, respond to them quickly and appropriately. Otherwise you are losing sales and throwing money away on leads that are never followed up. How many times has your dealership sold a car to someone upside down, with challenged credit or who seems like a lost cause when they came onto the lot? I’m willing to bet that there are plenty of those instances. The same applies to online leads. Treat every Internet lead as an opportunity. Treat them all the same and do so quickly. Establish a process and reward those that follow it. Sometimes, the runt of the litter turns into the strongest dog in the pack. And those can be the dogs with the most potential, but the easiest to miss.See More

Thomas F. Jung's blog post was featured

Thomas F. Jung's blog post was featured

Happy customers grow your CSI

Intuitively speaking, customer satisfaction and customer experience are the drivers of increased profitability at your dealership. Just think of it: if your customers are happy, they will bring you more business.In most cases, this is a fact, and car dealers often report to see the connection between the two parameters and the successful outcome. However, profitability analysis research has shown that this need not always be the case so some authors argue that the effect on profits can even be negative in some cases.The secret to better CSI scoresIf you aim for profitability, make those CSI scores go sky high. However, today’s dealerships, both big and small, may struggle with saving every penny, so here is what you can do to satisfy your customers without having to invest a small fortune. 1. Meaningful conversationsAt car dealerships, everything starts with a talk. A customer comes into your dealership and says ‘I want a car’ or ‘I need a repair.’ Your next move is crucial. If your customer representative or mechanic does his or her job right and on time, but the customer goes home unhappy and gives you a low CSI score, it is clear that something went wrong. By tracing a few steps backward, you may discover that there was a communication breakdown.They say that talk is cheap, but not in the auto industry. The moment your customer steps on your lot, talk is all you must do – to persuade or to impress. Therefore, educating your staff to be better salespeople will increase not only sales but also general customer satisfaction. And word of mouth is all you need to keep improving your profits and CSI scores.Read more on AdvantageTec blog...See More
 
 
 

AMP manages the ADM Professional Community, DealerElite, the AutoCon Conference and an extensive network of auto industry media channels

Badge

Loading…

Events

Social Web Syndication Tools

ShareThis

Find more photos like this on Automotive Digital Marketing Professional Community (ADM)

Social Media Sites Ranked

Videos on ADM Professional Community

#FreebieFriday: Coaching Up & Managing Up


Thumbnail

ELEAD1ONE Partner Bill Wittenmyer explains the concept of coaching up and managing up in this week's episode of Freebie Friday.

3 Keys to Developing Employees on the Phone (Part 2)


Thumbnail

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 2 of this 3 part video blog…

Witt's Wise Words: Do You Know It All?


Thumbnail

ELEAD1ONE Partner Bill Wittenmyer shares some advice for dealership employees with which they can improve themselves in this week's edition of Witt's Wise…

Profit By Action Quick Tip: Extent of the Service Opportunity to Franchise Dealers


Thumbnail

Of the $350B Service business in NA, franchise Dealers only capture 27% of it. In this Quick Tip, Andy Church asks what are you doing to increase your service…

Own Your Market


Thumbnail

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.

© 2018   Created by Ralph Paglia.   Powered by

Badges  |  Report an Issue  |  Terms of Service